While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
Looking for the best PPC blogs to follow in 2020?
Digital marketers who manage paid search campaigns need to keep up with the latest PPC strategies that are driving success for their competitors.
To help out, we’ve curated this list of the 9 best PPC blogs that you need to follow in 2020.
The 9 Best PPC Blogs You Should Follow in 2020
Author Info: PPC Protect is a software company that uses artificial intelligence to detect fraudulent clicks on your ads and ban malicious users from fraudulently depleting your ad budget.
Why We Love It: The PPC Protect blog has a unique feel that makes it extra fun to read. There are cute little cartoon images that accompany each post with a Viking fantasy theme that’s very on-brand. Looking past the visuals, PPC Protect consistently posts high-quality content and insights about PPC, along with highly actionable guides that address common PPC issues. It’s clear that they put consistent thought into their topic selection to produce content that’s genuinely useful for readers.
Author Info: Unbounce is the leading developer of Conversion Rate Optimization (CRO) software programs for digital marketers. Their platform includes a landing page builder, customizable popups and sticky bars, content experimentation and other capabilities that help digital marketers drive conversions in PPC.
Why We Love It: The Unbounce blog promises “expert advice to help you crush your next online marketing campaign”. From our perspective, Unbounce absolutely delivers on this promise with some of the highest quality PPC blog content we’ve seen. They publish plenty of case studies that can help digital marketers gather insight into why some campaigns succeed or fail, and their content is consistently engaging with images and clever quotes mixed in to keep your attention. There are loads of articles about PPC, but you can also brush up on landing page optimization, CRO and a range of other topics.
Author Info: We are Directive! We’re a performance marketing agency that’s built to drive growth for software companies. We support our amazing clients with services that include search engine optimization (SEO), PPC and marketing analytics. Through our blog, case studies and the new Directive Institute, we’re drawing on our own successes to make the best digital marketing resources available for you.
Why We Love It: We’re on the front lines every day, building real campaigns that get real results for our clients. We take insights from those campaigns and develop them into blog publications that help readers replicate our success – it’s that simple!
Author Info: Adalysis was co-founded by Brad Geddes, one of the most famous online marketing gurus since the 1990s. Geddes claims to have opened his first PPC account in 1998 and has shared his valuable experience as a speaker at more than 125 conferences around the world. He is one of the ultimate authorities on PPC.
Why We Love It: Brad’s authorship alone makes this one of the most authoritative and trustworthy sources for information on PPC, but there’s a lot to be said about the overall style and content as well. Brad is a process thinker and he loves to include diagrams to organize useful data or explain how he makes a decision or analyzes a problem. Brad likes to write about analysis techniques that can help digital marketers dig deeper into their results, diagnose their own problems and come up with solutions.
Author Info: SuperMetrics is a software company that builds reporting automation software for digital marketers running PPC campaigns.
Why We Love It: SuperMetrics are experts at the analytical aspect of PPC, so their content is great for agencies that manage multiple PPC accounts and may be struggling to stay organized on the analytics side. They offer some in-depth tutorials and actionable guides for using spreadsheets to manage and automate your PPC reporting.
Author Info: WordStream Advisor is an all-in-one PPC management platform with features that help streamline campaign optimizations for digital marketers. WordStream also offers a host of free marketing tools on its website, including Google and Facebook Ads performance graders, a free keyword research tool and Smart Ads Creator, a program that automates the creation of display ads by pulling content from your existing website.
Why We Love It: WordStream knows a thing or two about PPC, and that’s clear when you start reading through their blog content. There’s a great mix of high-level theoretical articles and more specific tutorials that help readers accomplish a specific goal with clear, step-by-step instructions. WordStream also uses its blog to remote its newly released Podcast, Goal Talk, which focuses on helping small businesses achieve their growth objectives with PPC.
Author Info: You may have already heard of Hootsuite, the software tool that lets you automate and schedule Instagram posts. AdEspresso is a special deployment of Hootsuite that offers automation tools that are specifically for Facebook advertising.
Why We Love It: The AdEspresso PPC blog focuses on Facebook advertising, but there are plenty of additional topics covered and a lot of relevancy for digital marketers focused on Google Ads or other PPC channels. The overall quality of content is exceptional and readers will find everything from lists and in-depth guides to comparisons, experiments and case studies. AdEspresso is one of the best PPC blogs on this list and one of the most authoritative sources for everything related to Facebook advertising.
Author Info: iSpionage is a digital marketing software company with a focus on competitive intelligence and monitoring. The iSpionage platform is a proprietary technology that delivers actionable data and competitive insights to digital marketers focused on climbing up the search engine results pages.
Why We Love It: SEO and PPC are both fundamentally competitive activities. In SEO, marketers compete for a limited number of highly-valued search positions for your chosen keywords. In PPC, marketers compete for ad space by strategically bidding for keywords. When publishing new content on their PPC blog, iSpionage really hones in on the competitive aspects of both search engine marketing and PPC campaigns. You’ll find plenty of actionable how-to guides explaining how to use competitive intelligence to your advantage when managing your PPC projects.
Author Info: Sketch Desk is an on-demand design service for businesses. The firm focuses on meeting the design needs of B2B enterprise organizations with respect to both sales and marketing. Their portfolio of completed projects includes eBooks, email marketing materials, landing pages, infographics and display ads.
Why We Love It: Sketch Desk is the only entry on this list that’s exclusively focused on visual design. While other PPC blogs in this list focus on aspects such as analytics, campaign management and overall strategy, Sketch Desk’s content will really get you thinking about the role that design plays in the overall performance of your marketing campaigns – PPC and otherwise.
Thanks for reading our list of the nine best PPC blogs you should follow in 2020!
With these resources, you should be able to find answers to most of your PPC questions, stay up to date on the latest trends and achieve more success than ever with your campaigns.