AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo Stockebrand as the VP of Client Strategy. In this role, Stockebrand will guide the operational culture, improving the quality and consistency of Directive’s deliverable, and grow revenue through the success of Directive’s clients. He will […]
Did you know that you can save hours of your time by using an ad copy generator?
Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers managing several campaigns, or conducting detailed optimization testing, this quickly becomes a tedious task.
Thankfully, there are a handful of automation tools available that can help digital marketers streamline the process of writing ad copy and creating ad copy variations to use in optimization testing.
Here are the top 5 ad copy generators that you should use in 2020.
Top 5 Ad Copy Generators to Use in 2020
Overview: The Google Ad preview tool is an in-browser interface that lets you create visual mock-ups of Google search ads. It follows the same formatting guidelines as the Google search ads network, so you can see exactly how your ad will look in the search engine results pages.
How it Works: Navigate to the ad preview tool in your favorite browser and use the simple interface to customize your ad. In addition to headlines, descriptions and a display URL, the tool also supports multiple extensions like site links, call extension, callouts, structured snippets and reviews. The accessibility of this tool makes it one of the fastest ways to quickly mock up a fresh ad concept.
Overview: Karooya is an ad preview tool that’s made specifically for expanded ad formats. The concept behind this tool is that you can quickly and easily create a mock-up of your ad concept and share it with your client or boss. There’s also a convenient button that lets you export your ad into a spreadsheet.
How it Works: Visit the Karooya Expanded Text Ad Preview Tool in your favorite browser. You’ll notice that the fields of the tool are already populated with a sample, so you’re going to want to click the yellow Reset button to start fresh. Once you’ve done so, fill in your ad copy on the left side, including your final URL, headlines, description and any extensions you’d like to use. Once you’re done, you should see your ad preview generated on the right side. You can click the green share button to share your ad with a client or coworker.
Overview: Connect.io is a genuine ad copy generator. The tool collects basic information from you, such as the name of your product and your target market, then transforms it into a list of text ad copy variations that you can use for your PPC campaign.
How it Works: Navigate to the Connect.io website in your favorite browser and you’ll be asked a few questions about your Ad:
- What is the main topic/keyword?
- Who are you targeting?
- What is the name of the “thing” you want them to buy/try?
- What is the “thing” that holds the solution they want?
- How would you describe that thing in a way that arouses curiosity?
- What is the big payoff your audience gets from what you offer?
- What is the biggest obstacle they want to avoid?
Once you’ve answered all of these questions, Connect.io will generate a massive list of ad copy variations that you can use for your PPC text ads. This ad copy generator is very useful for coming up with ad variations for optimization testing.
Overview: The only paid tool on this list, Spider Ads was specifically designed to help digital marketers generate high volumes of ad variations for optimization testing.
How it Works: Spider Ads allows users to generate lots of ad variations by combining separated lists of value propositions and descriptions into unique new ad copy. The best part is that Spider Ads uses the Google Ads API so you can upload your newly generated ads directly to your Google Ads account.
Overview: Smart Ads Creator is a truly automated tool for generating ad copy. The tool generates brand new display ads from scratch by scraping information from an existing URL.
How it Works: Navigate to the tool in your favorite browser and enter the URL of your website home page or the target landing page for your ad campaign. You’ll also want to identify your advertising objective to get the best results. Once you click the orange “Create My Display Ads” button, Smart Ads Creator will visit your target URL and pull content from it to create your display ad image and ad copy. The results aren’t always perfect, but you’ll have the option to edit your display ads until they’re perfect for you.
Thanks for reading our list of the top 5 ad copy generators to use in 2020!
With these tools, you can quickly and easily create mock-ups of Google search ads, automatically generate text and display ads for your next PPC campaign, or produce loads of ad variations for optimization testing.