Analytics & Optimization Archives | Directive

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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Design
  Customer-Led Design that triggers emotion & drives conversions that lead to more revenue.
- Revenue Operations
  Customer-Led Revenue Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Video
  Customer-Led Video grabs eyes and stops the scroll, purposely built to engage, educate, and excite your audience.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
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WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Introduction to Web Analytics & Optimization

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Introduction to Web Analytics & Optimization

Introduction to Web Analytics & Optimization

Introduction to Web Analytics & Optimization

December 17, 2019

What Digital Marketing Metrics Matter?

What Digital Marketing Metrics Matter?

What Digital Marketing Metrics Matter?

December 17, 2019

Setting up Goals in Google Analytics

Setting up Goals in Google Analytics

Setting up Goals in Google Analytics

December 17, 2019

How to do a Quick PPC Audit

How to do a Quick PPC Audit

How to do a Quick PPC Audit

December 17, 2019

How to do a Quick SEO Audit

How to do a Quick SEO Audit

How to do a Quick SEO Audit

December 17, 2019

How to Use Google Data Studio

How to Use Google Data Studio

How to Use Google Data Studio

December 17, 2019

Best Digital Marketing Resources

Best Digital Marketing Resources

Best Digital Marketing Resources

December 17, 2019

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