CRO Archives | Directive

Customer Generation
About
- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download The Verdict
WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
- Original Marketing Podcast
- Marketing Glossary
- Directive Digest Newsletter
  Subscribe to our monthly tech and SaaS marketing newsletter.
- The Verdict
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Topic

Intro to CRO

Intro to CRO

Intro to CRO

December 17, 2019

Setting Up CRO Tools

Setting Up CRO Tools

Setting up CRO Tools

December 17, 2019

How to Optimize Copy

How to Optimize Copy

How to Optimize Copy

December 17, 2019

How to Improve Social Proof in Digital Marketing

How to Improve Social Proof in Digital Marketing

How to Improve Social Proof in Digital Marketing

December 17, 2019

How to Optimize Design Elements

How to Optimize Design Elements

How to Optimize Design Elements

December 17, 2019

How to Optimize a CTA

How to Optimize a CTA

How to Optimize a CTA

December 17, 2019

How to Optimize Your Form

How to Optimize Your Form

How to Optimize Your Form

December 17, 2019

How to Prioritize CRO Tests

How to Prioritize CRO Tests

How to Prioritize CRO Tests

December 17, 2019

How to Conclude CRO Tests

How to Conclude CRO Tests

How to Conclude CRO Tests

December 17, 2019

Launching a Google Optimize CRO Test

Launching a Google Optimize CRO Test

Launching a Google Optimize CRO Test

December 17, 2019

Find out how you can crush your tech marketing goals with Customer Generation.