PPC Archives | Directive

Customer Generation
About
- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
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WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
- Original Marketing Podcast
- Marketing Glossary
- Directive Digest Newsletter
  Subscribe to our monthly tech and SaaS marketing newsletter.
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Topic

Intro to PPC

Intro to PPC

Intro to PPC

December 17, 2019

Create a Google Ads Account

Create a Google Ads Account

Create a Google Ads Account

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PPC Competitor Research & Analysis

PPC Competitor Research & Analysis

PPC Competitor Research & Analysis

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PPC Keyword Research

PPC Keyword Research

PPC Keyword Research

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How to Develop a PPC Strategy

How to Develop a PPC Strategy

Developing a PPC Strategy

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How to Create an Effective Landing Page

How to Create an Effective Landing Page

How to Create an Effective Landing Page

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How to Create Ad Copy

How to Create Ad Copy

How to Create Ad Copy

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How to Create Display Ads

How to Create Display Ads

How to Create Display Ads

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How to Create a Google Search Campaign

How to Create a Google Search Campaign

How to Create a Google Search Campaign

December 17, 2019

How to Create a Google Display Campaign

How to Create a Google Display Campaign

How to Create a Google Display Campaign

December 17, 2019

Find out how you can crush your tech marketing goals with Customer Generation.