Online Course for Agency Marketers

Level-Up Your Digital Marketing Training

Get an inside look at the exact processes we follow here at Directive to help our clients increase their website traffic by an average of 135% in only 6 months.

Our Proven Process

Our full course consists of a culmination of all the internal processes & systems our team uses to grow companies such as Allstate, Cisco, and Betterment:

  • Gain access to the same training as our in-house team
  • Unlimited access to tools, templates, & examples
  • Taught by industry-leading, trusted experts
I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn't but shows you exactly how to document your findings and turn them into actionable PPC ads.
Michelle Brammer

What's Included

40+ Actionable Lessons

Our course consists of 4 main modules that cover pay-per-click advertising (PPC), search engine optimization (SEO), conversion rate optimization (CRO), and Analysis & Optimization. There are over 40 lessons, each containing step-by-step videos & written tutorials that make it easy to take action.

Templates and Tools

You’ll get unlimited access to dozens of downloadable tools, templates, and examples used to build highly strategic campaigns. By the end of the course, you’ll acquire the technical knowledge to consistently build profitable search marketing campaigns for your own clients.

Training For Your Own Agency

Scale your SEO or PPC practice with a standardized training program that works. Get unlimited access to all of the training material for only $99 per month.

Earn Your Certification

At the end of each module, you and your team members can test your knowledge by taking interactive quizzes. At the end of the course, there is a final assessment that grants you the opportunity to earn an Official Certificate of Completion.

Are you a good fit for Institute?

Who Should Enroll
  • You want an affordable & comprehensive training program that is only $99.
  • You want step-by-step guidance from proven search marketing experts.
  • You want to consistently drive growth through SEO, PPC, or CRO for your clients.
  • You want exclusive access to our internal training systems for all employees.
Try 4 Free Lessons
Who Should Not Enroll
  • You feel like you know everything there is to know about SEO, PPC, & CRO.
  • You already have a world-class training program in place & don't need additional insights.
  • You don't believe you need digital marketing to grow sales for your clients.
  • You would rather hire another agency to manage SEO or PPC for your own clients.
Get a Free Assessment

Commonly asked questions.

How long is the course?

Plan to take about one month to complete the course. There are 42 video lessons with approximately 13 hours of video content, plus written out step-by-step guides.

What tools will I need to complete the course?

If you have a website or business to apply the lessons to, great! If not, you can use any example website to go through the lesson material as we provide access to free tools, templates, and examples.

What is your refund policy?

We offer a 7-day money back guarantee.
This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I've been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority. I highly recommend it to other bloggers and website owners.
Lidiya K

Get step-by-step digital marketing training to grow sales for any business.