Guides

Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by the number of available digital marketing channels, the massive volume of information available about each one, and the process of learning to leverage them in your business.  To make the learning process easier, we’ve put […]

Brian Bui In Guides Institute

What is a Google Text Ad? Essential Guide in 2020

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads, appear on Google’s search engine results pages (SERPs) and in other locations throughout the Google search network. In 2020, Google is the most popular search engine, processing almost 6 billion searches per day. Advertisers that […]

Brian Bui In Guides Institute

How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account.  What is Google Tag Manager? Google tag manager is a free service provided by Google that […]

Brian Bui In Guides Institute

Negative Keyword Match Types: Essential Guide

Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to your negative keyword list helps ensure that your ads only show for searches that are relevant to the products and services you offer. As a result, you’ll provide more relevant ad experiences for your audiences, […]

Brian Bui In Guides Institute

Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon!  This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]

Brian Bui In Guides Institute

Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]

Brian Bui In Guides Institute

What is Keyword Targeting? Essential Guide for 2020

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Bui In Guides Institute

How to Get Started in Digital Marketing: Your 2020 Guide

Wondering how to get started in digital marketing in 2020? Digital marketing professionals are in huge demand right now, and that demand is only going to increase as global digital advertising sales increase by billions of dollars each year. That’s exactly why now is the best time to get your digital marketing career started. We […]

Brian Bui In Guides Institute

How to Get into Digital Marketing: 2020 Guide

Looking for tips and advice on how to get into digital marketing in 2020? Digital marketing is an increasingly attractive career path for young people with strong digital skills and a love for learning. Digital marketers earn great pay working independently and in teams to deliver on marketing initiatives that have a huge impact on […]

Brian Bui In Guides Institute

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