Insights

Top 10 Web Design Elements to Pay Attention to in 2020

There are some website design elements that you can’t overlook if you’re hoping to maximize conversions in 2020. The best digital marketers understand that building an effective website means optimizing the website’s visual design and the user experiences offered on each landing page. Modern web design incorporates a range of key elements and best practices […]

Brian Bui In Insights Institute

How Do I Know if a PPC Course is Right for Me?

Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising? Type the phrase “PPC Course” into Google and you’ll encounter a range of PPC courses, ranging in price from absolutely free to 100% outrageous. You’ll find paid advertisements from course platforms using lame pricing gimmicks […]

Brian Bui In Insights Institute

What Does a Digital Marketer Do? A Day in the Life

If you’re considering a career change into the world of digital marketing, there’s one question you should answer before you take the leap: What does a digital marketer do? A career in digital marketing is more than just a fun and rewarding way to earn a living, it’s a lifestyle that offers opportunities to create, to […]

Brian Bui In Insights Institute

Best PPC Metrics to Pay Attention to in 2020

Looking for the best PPC metrics to pay attention to when analyzing campaign performance in 2020? Online marketers use digital marketing metrics to measure performance across many different types of campaigns. The widespread availability of marketing data has made it significantly easier for marketers to build and iterate on campaigns to increase profitability and drive campaign success. […]

Brian Bui In Insights Institute

How to Choose the Best PPC Training for You

Are you searching for a PPC training course that can help you market a product or service on Google Ads, generate more leads or sales for your business, or even launch a career in digital marketing? Companies of all sizes are generating big profits each year while collectively spending hundreds of billions of dollars on […]

Brian Bui In Insights Institute

10 Tips for Increasing Website Conversions in 2020

Looking for strategies that can help you increase website conversions and generate more leads, sales, or revenue from your online marketing efforts? Increasing conversion rates on your website is one of the best ways to generate big improvements in your marketing results with relatively less effort. Increasing traffic to your website can take weeks or […]

Brian Bui In Insights Institute

PPC Competitors: How to Gain the Upper Hand

Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of your digital marketing strategy. With the right software tools, advertisers can: Identify their biggest competitors on major ad networks like Google Ads and Microsoft Advertising See which keywords their competitors are bidding on in keyword […]

Brian Bui In Insights Institute

Top 9 Digital Marketing KPIs You Should Pay Attention To

A key performance indicator (KPI) is a special type of metric that serves as a proxy measurement for the performance of your business against a specified objective. Digital marketing KPIs help marketers understand the most important metrics that can be used to measure the success of their marketing campaigns and stay focused on meeting those […]

Brian Bui In Insights Institute

8 Types of Digital Advertising You Should Know

Are you looking for different types of digital advertising that you can leverage to enhance your online marketing results? When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. In 2020, advertisers have more options than ever before for getting the word […]

Brian Bui In Insights Institute

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