Customer Generation
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  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
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  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
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  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
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  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
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- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Intro to CRO

New to conversion rate optimization (CRO)? This lesson is perfect for you. We’ll review the basics of CRO so that you’re better prepared to create A/B tests to improve your conversion rates.

12 minutes

Start Learning Today

Key points you can
learn in this lesson.

Impact of CRO

Understand the importance of CRO.

CRO Phases

Learn the different CRO phases: Research, Hypothesis, Prioritization, Testing, and Learning.

Key Testing Process Elements

Learn the fundamentals of the CRO testing process.

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

Dave McCue

Digital Marketing Manager at Allstate

Lesson Preview

In this lesson, you’ll learn the basics and core concepts of Conversion Rate Optimization. CRO is a system for increasing the percentage of visitors to a website that takes any desired action on a webpage or converts into a customer. Conversion means that you are transforming X into Y. This could mean turning a visitor on your website into a buyer (or a lead) or getting a visitor to download a whitepaper. The main purpose of CRO is to improve your prospective customers’ experience and improve their understanding of your business’ value. This lesson will explain the basic concepts for you to build your CRO knowledge and skills.

Related lessons.

Setting up CRO Tools

How to Optimize Copy

How to Improve Social Proof in Digital Marketing

How to Optimize Design Elements

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today for only $99.

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