THE B2B UNIVERSITYThe Official B2B Resource For Search Marketing.
Your one stop for all things B2B search marketing. From expert guidance on PPC to insightful tactics on SEO, you will find cutting edge tactics to execute across your campaigns that have proven to yield ROI.
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Insights on SEO, PPC, Content, and Social for the KPI driven marketer.
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough...
As a company grows, marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout...
As complicated as B2B marketing can be – it’s easy to get caught up in different strategies, channels, campaigns, and tactics. Having a plan is the best way to keep...
In this spreadsheet we've analyzed and ranked the most important organic search metrics for the top 180 Series C software companies. The spreadsheet is organized in order of most-least keywords. But the true insights come from comparing your company's rankings with its Organic Traffic Cost and Average OKV (Organic Keyword Value - a custom metric).
To ensure that your site is generating the traffic it deserves, link building is a must. Backlinks, or other pages that link directly to your page or content, are an essential way to increase the potential visibility of your content. Having said that, there are some common misconceptions about link building that can land you in a heap of trouble if you don’t know your stuff.