B2B INSIGHTSThe Resource on Search Marketing for B2B

Your one stop for all things B2B search marketing. From expert guidance on PPC to insightful tactics on SEO, you will find insightful information around generating qualified leads from search marketing.

Latest Blog Posts

Insights on SEO, PPC, Content, and Social for the KPI driven marketer.

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s...

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success...

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