Latest Blog Posts

Insights on SEO, PPC, Content, and Social for the KPI driven marketer.

Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers....

Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides...

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s...

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success...