Local Search Marketing Services in Irvine, CA
The SEO Solution You Were Looking For…
Directive Consulting helps business owners with their digital presence by providing revenue generating local search marketing services at affordable rates. Consulting, developing, and marketing for the digital age has never been easier. Though other forms of advertisement still exist, only the most ardent traditionalists stick to the print versions of the Yellow Pages to find businesses to satisfy their wants and needs. It is becoming more and more standard for people to turn to the Internet in order to find businesses that offer a product or service they desire. This is the reason behind websites like Yelp, which have directories for businesses and customer-generated reviews about those businesses. These websites help connect customers and businesses in the digital age. Equally important, however, are the individual business websites themselves. Everybody knows that first impressions are important. In the technological age we now live in, these first impressions are no longer being made by storefronts or sales teams. It is now a business’ website that dictates how a company’s first impression will be made. Furthermore, having your website rank higher on a search engine will allow more customers to actually find it. Most will avoid going through more than a few pages of a search engine search. Accordingly, this is why local search marketing services are so important. It is all about visibility and accessibility, which Directive Consulting focuses on when working with their clients.
Directive Consulting has always been fascinated with the concept of maximizing the potential of businesses. Accordingly, we have also become absolutely convicted that complacency is the enemy. Stagnation without fail negatively effects maximization of potential, for as times change business practices must change as well. This is why, to help clients get the most out of our local search marketing services, we have adopted the mission and purpose of learning, engaging, and creating (see for more about our story). Though other are companies are hesitant to admit that they do not know everything, we know better. Every day is a learning opportunity to keep up with the latest trends or innovations in the ever-changing world of marketing, and we hate wasting opportunities. We firmly believe that the more we learn and the quicker we do it, the more we can deliver to our clients. Undoubtedly, we are always seeking to grow our understanding of the intricacies of the digital sphere. Still, engaging is also essential to the learning process. This helps us go from theory to practice. Active learning has been proven time and time again to be superior to passive learning. It is great to learn about the marketplace of our clients, but it is even more purposeful to put these thoughts and quests into action. Nonetheless, all the learning and engaging we do culminates into the most important part of our mission: creating. It is through creating that we can offer exceptional value to our clients at an affordable rate. We offer a wide-array of services to our clients in order to bolster their visibility and profit (see for a list of some of our services). This ranges anywhere from search engine marketing that raises the ranking of businesses on search engines to web design that optimizes websites to make sure companies have top-notch first impressions with customers, from email marketing that directly reaches out to potential customers to website analytics that gauges what is and what is not working for your company in terms of online strategies. In fact, Directive Consulting is so committed to providing great service and earning your trust that we offer a free website audit. All you have to do is contact us (see for contact information). This website audit will allow us to analyze your backend performance and website structure in order to diagnose any problems that may be hindering your website from performing at the next level. That is, as your online presence is becoming increasingly important, it follows that your website should be performing to the best of its ability to help you reap the largest number of conversions.
Still, Directive Consulting also prides itself on being local and accessible. Since we are providing local search marketing services, we thought it only appropriate to be local ourselves as well. That is, we are not a foreign business from a foreign country that speaks a foreign language. We are based locally in Orange County and speak English. If for any reason you have a problem or question, you can call us any time to set up a meeting. We will provide a unique solution or answer for you. This is all part of seeking to always maintain transparency. While other marketing companies sometimes like to keep their clients in the dark, we always strive to keep the businesses we manage up-to-date with everything that is happening with their business and our involvement with it. This is why we set up monthly meetings and reports with all of our clients. This goes hand-in-hand with the website analytics services we offer (see https://directiveconsulting.com/website-analytics/ for more details). Website analytics connects all of your online marketing together and allows us to see the performance of everything from your Yelp page to your paid advertisement. In fact, we would strongly advice against signing up with an online marketing company that does not foster these monthly reports. Firstly, they are not difficult to set up. Failure to do so is mere laziness. Secondly, it is the only way to keep marking companies accountable. Keeping clients in the dark makes for poor business relationships and poor business choices. Truly, Directive Consulting is so confident that it can deliver results that we provide these reports for everyone one of our clients, for we believe every client has the right to know about the online progress of their company.
Our stance on open-communication, transparency, and accessibility coupled with our top-tier work with local search marketing services has driven various companies from various industries to seek out our services (see https://directiveconsulting.com/portfolio/ for a list of some of our clients). Our clients range from HeavenUp (the social networking website) to British 4x4 (the auto repair facility), from Atlantic Stereo (the electronics provider) to MFitness (the personal training business). Our experience with such a diverse list of clients has given us the knowledge to manage the marketing of any type of business from any industry from any geographic location. Moreover, this management is always done to increase the visibility of businesses to increase its numbers of customers to increase its revenue and profit. In short, we work hard to assure all of our clients’ businesses flourish.
Moreover, we at Directive Consulting also place priority on empowering our clients to learn as much about the marketing world as they choose to learn. This is why we manage and maintain a learning center: https://directiveconsulting.com/learning-center/. This is filled with great resources that any business can use to their benefit and knowledge. At the very least, it is our desire to keep business owners and companies informed as much as possible. In fact, for those who are more daring, we also maintain a blog: https://directiveconsulting.com/blog/. This acts as a digital marketing and business development resource that covers everything in the learning center and more. It provides tips and tricks in regards to the latest marketing developments occurring currently. We at Directive Consulting are all about empowerment, transparency, and shared-knowledge.
Still, this does not for one moment mean that we will skimp as far as local search marketing services are concerned. We employ a variety of tactics to ensure your company will perform to the best of its ability. One of these tactics is search engine optimization (see https://directiveconsulting.com/seo-services-in-orange-county-ca/ for more on SEO). We formulate a keyword strategy to help drive the right type of traffic to your website. There is no use in driving traffic that does not have a chance of leading to conversions. This is why we make sure this is done correctly. After all, formulating a keyword strategy is the foundation of SEO. We also provide a link building campaign for all of our clients. Despite what some people may say, experts still agree that back links are weighted very heavily on the ranking scale. To supplement the keyword strategy, we also partake in content marketing. We have a full staff of highly qualified writers (each with their bachelor’s degree in English). We provide weekly articles and use them to promote your company online. Local directories are also one of our areas of specialty. They are absolutely fantastic to have because they not only provide a manner to reach out to customers, but they also serve as a free back link as well. And as alluded to previously, search engine algorithms weigh back links quite heavily when determining how high a website is ranked.
Of course, we do all this with white-hate SEO practices. At Directive Consulting, it is very important to us that we uphold industry standards when it comes to SEO. Poor SEO tactics only result in search engines penalizing the websites who use cheap tricks for ranking purposes. This is, of course, counterintuitive. Businesses who do not even attempt search engine optimization will end up higher ranked than businesses who decided to use poor SEO tactics. Such tactics include “spamming” a phrase over and over again dozens of time without any rhyme or reason. Rest assured, all the search engine optimization practices at Directive Consulting are organic and white-hat.
As a direct result of this, all the local search marketing services we perform for your company are not so much a service but an investment. That is, if for some reason you decide to terminate our services, your website will not immediately lose its position. Moreover, every single marketing effort we perform when it comes to ranking your website is completely and utterly in your ownership. Nonetheless, it should be noted that your website’s ranking, should you choose to terminate our services, might start to go down as a result of changes to search engine algorithms or competitors partaking in their own search engine optimization campaigns in an attempt to outrank you.
Still, Directive Consulting in no way wishes to force unhappy clients to stay with us. This is why we offer a no-questions-asked refund to all of our customers within 30 days of their purchase. If for some reason you are not satisfied with our product, all you have to do is contact us via email, and we will refund your money right away. We maintain that our goal is creating a happy, thriving environment. To that end, we wish to only keep happy members in order to create such an environment.
Directive Consulting also offers email marketing as one of its local search marketing services. We understand that marketing is all about timing, and this is why we wish to make sure your brand is at the right place at the right time. Our monthly emails and follow-ups to users who show interest assure your brand is in their mind when they need someone who offers a service or product you offer (see https://directiveconsulting.com/email-marketing/ for more on email marketing). Of course, we also offer social media management: https://directiveconsulting.com/social-media/. According to Marketing Land, “32% of leads discover websites through social media.” As such, we take social media very seriously and assure that you will never even have to press a button. We even offer paid advertisement campaigns: https://directiveconsulting.com/pay-per-click-ppc-management-agency-in-orange-county-ca/. When done right, they can pay off in a big way. We make sure to know your company very intimately in order to put its best foot forward, set it apart from your competitors, and use the most effective tone to reach the right audience for the maximum amount of conversions.
Moreover, while we offer these and other local search marketing services, Directive Consulting always makes sure to use the most effective strategy with each of our clients. We strongly believe that each company requires a different strategy based on their industry and location. We gladly provide these to all of our clients to maximize their profit and prosperity.
At Directive Consulting, we deem it pure bliss to meet with you, learn about your business, and eventually earn your trust. Please contact us or visit our homepage (https://directiveconsulting.com/) for more information.