Marketing Attribution

How it works & Why You Should Care

Nov 17th at 10AM PST
Presented by Drew Smith, Director of Revenue Operations, Directive

Register on Zoom


Whether or not Marketing Attribution is accurate and if it can track marketing sources are topics of hot debate on Linkedin, Twitter, and the many Marketing/Revenue Ops forums on the web.

In this webinar, we’ll open up the black box that is Marketing Attribution to enable you to decide what’s true and what’s not true, and make an informed decision if Marketing Attribution is right for your organization.

After this webinar, you'll understand:

  • What Marketing Attribution is and is not
  • How Marketing Attribution actually works
  • How Marketing Attribution can help your organization
  • How successful organizations use Marketing Attribution data

About the Presenter

Drew Smith

Director of Revenue Operations, Directive

Drew started working with marketing attribution 4 years ago and helped start the first agency partnership with Bizible. Since then, Drew has worked in more than 60 different instances of attribution including Bizible, Full Circle, Terminus Hub (formerly BrightFunnel), and others, and has seen the good, the bad and the ugly of attribution.