Customer Generation
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- Why Directive?
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Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Craft SEO strategies that build your customer base and their lifetime value to meet your revenue goals.
- Paid Media
  Launch PPC ads that create targeted brand awareness, warmer audiences & higher conversions.
- Design
  Impactful design can make or break customer relationships. Build designs that create lifelong fans.
- Revenue Operations
  Unlock your revenue potential by maximizing your investments, LTV, and customer relationships.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Success Stories
Resources
Get The Verdict Report
Explore this interactive tech marketing report and download the full PDF report.
Download The Verdict
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
- Resources Library
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- Original Marketing Podcast
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- Tech Marketing Glossary
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- The Verdict
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Marketing Attribution Webinar

WEBINAR

Marketing Attribution

How it works & Why You Should Care

Nov 17th at 10AM PST

Presented by Drew Smith, Director of Revenue Operations, Directive

Register on Zoom

Whether or not Marketing Attribution is accurate and if it can track marketing sources are topics of hot debate on Linkedin, Twitter, and the many Marketing/Revenue Ops forums on the web.

In this webinar, we’ll open up the black box that is Marketing Attribution to enable you to decide what’s true and what’s not true, and make an informed decision if Marketing Attribution is right for your organization.

After this webinar, you'll understand:

What Marketing Attribution is and is not
How Marketing Attribution actually works
How Marketing Attribution can help your organization
How successful organizations use Marketing Attribution data

About the Presenter

Drew Smith

Director of Revenue Operations, Directive

Drew started working with marketing attribution 4 years ago and helped start the first agency partnership with Bizible. Since then, Drew has worked in more than 60 different instances of attribution including Bizible, Full Circle, Terminus Hub (formerly BrightFunnel), and others, and has seen the good, the bad and the ugly of attribution.