Customer Generation
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- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
Get The Verdict ReportExplore this interactive tech marketing report and download the full PDF report.Download The Verdict
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- The Verdict
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WEBINAR

Marketing Attribution

How it works & Why You Should Care

Nov 17th at 10AM PST

Presented by Drew Smith, Director of Revenue Operations, Directive

Register on Zoom

Whether or not Marketing Attribution is accurate and if it can track marketing sources are topics of hot debate on Linkedin, Twitter, and the many Marketing/Revenue Ops forums on the web.

In this webinar, we’ll open up the black box that is Marketing Attribution to enable you to decide what’s true and what’s not true, and make an informed decision if Marketing Attribution is right for your organization.

After this webinar, you'll understand:

What Marketing Attribution is and is not
How Marketing Attribution actually works
How Marketing Attribution can help your organization
How successful organizations use Marketing Attribution data

About the Presenter

Drew Smith

Director of Revenue Operations, Directive

Drew started working with marketing attribution 4 years ago and helped start the first agency partnership with Bizible. Since then, Drew has worked in more than 60 different instances of attribution including Bizible, Full Circle, Terminus Hub (formerly BrightFunnel), and others, and has seen the good, the bad and the ugly of attribution.