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Online Marketing in Orange County


Directive Consulting is an online marketing company based in Orange County. As our homepage (https://directiveconsulting.com/) states, we help business owners with their digital presence by providing revenue generating search engine optimization, conversion first paid advertisement, innovative email marketing, consistent social media, and creative web design. As we move further and further into the digital age, a company’s online presence is becoming more and more important. Customers and consumers no longer look to print versions of the Yellow Pages to find businesses to satisfy their needs and wants, and word-of-mouth advertising is often too slow or too insignificant. Local directory websites (like Yelp) and individual business websites (found through search engines) are now the leaders in terms of how customers find businesses. That is, when someone needs a plumber in Orange County, the search engine search will often be the phrase “Orange County plumber.” This helps filter out plumbers that are too far away and websites dedicated to defining the term “plumber.” Many business owners know this and are accordingly putting a lot of thought and time into their online presence. This is where ranking higher comes into play. Customers do not often look through too many pages of search results, and being ranked higher on search results will help drive customers to your website. In short, this is where Directive Consulting and online marketing come into play.

We at Directive Consulting focus a lot of our efforts with online marketing in Orange County on search engine optimization (see https://directiveconsulting.com/seo-services-in-orange-county-ca/ for more detailed information). This is because ranking higher than other businesses online literally puts you ahead of the competition. Ranking higher with specific markets makes for a higher conversion rate and more profit on your end. Part of this involves keyword strategy. In fact, it is the foundation of SEO. This helps companies drive the right kind of traffic to their website in order to elevate the conversion ratio. We also employ link building because, according to experts, links remain highly weighted on the ranking scale. That is, search engines are centered on algorithms, and they are designed with back links ranking highly favorably. Accordingly, we provide a back link building campaign for all of our clients. Moreover, we also offer content marketing to our clients. We have a full staff of highly qualified writers that all have their bachelor’s degree in English. We furnish weekly articles and use them to promote your company online. We also specialize in creating and managing local directories. These are important for companies because they not only help reach out to customers but they also provide a free back link (and as mentioned earlier, back links are a big plus).

Moreover, we do all this online marketing in Orange County while practicing white-hat SEO. That is, we are deeply convicted when it comes to upholding industry standards with search engine optimization. One of the reasons for this is that search engines penalize websites that use poor SEO tactics, which is of course counterintuitive. This results in a ranking lower than a website that did not even attempt to use any SEO tactics. “Spamming” phrases dozens of times in a row without any real purpose is just one of many cheap tricks that search engines no longer fall for in the long-term, and at Directive Consulting we also think with the future in mind.

In fact, as a result of our white-hat SEO strategy, we are proud to say that we are not so much offering a service to customers so much as a long-term investment. Because we perform SEO the organic way, your website will not immediately lose its position if you decide to terminate our business relationship. Of course, we are proud to say that every single effort we take in ranking your website higher is in your complete and utter ownership. The work we do for you is yours forever. Nonetheless, search engine algorithms change and business competitors tend to attempt their own search engine optimization. Because of this reason, your position may drop with time if you decide to stop receiving our services.

Still, as an online marketing Orange County business, Directive Consulting in no way wishes to force unhappy members to stay with us. To this extent, we offer a no-questions-asked refund to every single one of our customers within 30 days of their purchase. If for any reason you find that you are not satisfied with our product, you merely need to send us an email stating as such, and we will refund your purchase right away (see https://directiveconsulting.com/contact/ for contact information). We at Directive Consulting have set out from the beginning to create a happy, thriving community that benefits all parties involved.

 

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Nonetheless, the service we offer are truly diverse. Aside from the search engine optimization work we do, we also provide email marketing. Directive Consulting truly understands that marketing is about timing, and this is why we always assure that your brand is at the right place at the right time. Monthly emails help keep your business in the back of your clients’ mind so they know who to contact when they need one of the services or products you provide. After all, as Marketing Land states, “Email marketing is the second largest contributor to driving traffic to websites in 2014.” Additionally, we offer multiple touches with email marketing, like reaching out to users who open up the email by following up (see https://directiveconsulting.com/email-marketing/ for more information).

We even offer social media management in Orange County as an online marketing company. Marketing Land states that “32% of leads discover websites through social media.” We take this information to heart (see https://directiveconsulting.com/social-media/). In fact, we do such a good job managing your social media accounts that you will not even have to press a single button. We know how to manage and maintain social media accounts to assure that you acquire the maximum number of leads so you can profit to the maximum extent.

Additionally, we are absolutely ecstatic to offer website analytics. Website analytics help keep Orange County online marketing companies accountable; they connect all of your online marketing together. That is, they allow us to see the performance of everything from your local directories (like Yelp) to your paid advertisements. It helps us gauge what works best for your company (see https://directiveconsulting.com/website-analytics/ for more details on this). Companies who do not provide monthly analytic reports cannot truly be trusted. First off, they are not very difficult to set up. Secondly, without them it is impossible to keep them accountable in terms of their result delivery. We are very confident in our ability to deliver and feel very strongly that every client has the right to know the online progress of their company. Thus, we provide them to each of our clients on a monthly basis.

We even run paid advertisement campaigns for clients who choose to undergo them (see https://directiveconsulting.com/pay-per-click-ppc-management-agency-in-orange-county-ca/). They have the ability to generate substantial return if they are done correctly. Needless to say, we always handle them in the optimal manner. To this extent, we always refine your keywords and budget allocation to help you get the most bang for your buck.

Speaking of saving you money, we at Directive Consulting also offer a free website audit. All you need to do to get one is contact us. Having a website audit will allow us to analyze your backend performance and website structure in order to identify any complications that may be preventing your website from performing at its optimal level. We all know first impressions are important. However, more and more, the first impression businesses make are done in the digital realm with their website. Therefore, having a top-tier website is an absolute must when it comes to taking your business to the next level.

Truly, Directive Consulting is here to help, both figuratively and literally. That is, we are located locally in Orange County, and do all of our online marketing work from there. We are not some foreign company based in some foreign country who speaks some foreign language. We are local and speak English. If at any point you have a problem or question, you can call us at any time to set up a meeting. We will have the solution or answer you need. Directive Consulting is very much centered on the idea of communication and transparency. This is why we have monthly meetings with our clients to go over monthly reports. In every single way possible, we want you to know that your investment is not going to waste and that we are working diligently to make sure your company flourishes financially.

In fact, this is exactly why we require an initial meeting with our clients in order to truly know their company and market environment in order to deliver the most effective results. We are absolutely convicted that each company requires a different marketing strategy based on their industry and location. One-size-fits-all approaches to online marketing simply do not work as well as individualized, custom-designed approaches. Every company is unique, and we offer unique marketing solutions accordingly. When other companies practice catch-all approaches to marketing, they are truly doing a disservice to their clients. Catch-all strategies mean that geography is ignored. How else can companies from geographically dissimilar locations be put under the same plan? This inevitably results in a loss of marketing that targets local customers. Moreover, ignoring industry will result in loss opportunities to reach out to specific customers in the optimal manner with the optimal wording to garner optimal results.

Indeed, as a result of our online marketing efforts in Orange County, we have built up a varied clientele (see for a list of some of our clients https://directiveconsulting.com/portfolio/). We manage the marketing of companies anywhere from HeavenUp (a social networking website) to Atlantic Stereo (an electronics provider), from MFitness (a personal training business) to British 4x4 (an automobile repair facility). As a result of our experience working with such a varied customer base, we are absolutely convinced that we can handle any and all types of companies, regardless of their industry or location. We take the time to truly know and understand the brand of each of our clients in order to create individualized marketing strategies for each of them.

Still, as mentioned earlier, Directive Consulting has an absolute desire to constantly deliver open communication. To this extent, we manage and maintain a learning center: https://directiveconsulting.com/learning-center/. This is because we wish to empower businesses to learn as much as the marketing world as possible insofar as they are willing to learn. This will enable business owners and companies to learn more about what exactly we are doing to maximize their profits. For those who are more daring, we also manage and maintain a blog: https://directiveconsulting.com/blog/. This is an expanded version of our learning center and acts as a digital marketing and business development resource. This includes not only the resources included in the learning center but also offers advice and trends in terms of what is going on in the world of online marketing currently. This will help business owners and companies stay up-to-date with online marketing should they wish to do so.

We have always been fascinated with using online marketing in Orange County to improve businesses. And since we are positively convicted that the moment we stop learning new things is the moment we have stopped doing business, we fight complacency to the maximum of our potential. We do this through our mission and purpose at Directive Consulting: learn, engage, and create. The quicker and more we learn, the greater results we can deliver to clients. The more we engage, the more active learning takes place. Lastly, learning and engaging culminate into creating, which is how we deliver exceptional value to our clients at an affordable price (see https://directiveconsulting.com/about/ for more of our story).

So, if you are ever thinking of chatting to industry experts, growing your business’ digital presence, or even innovating a new product or service, we have a unique solution for you. We cannot wait to exceed your expectations!

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