ADWORDS AUDIT & PPC
ANALYZING, MEASURING, AND STRUCUTRING YOUR CAMPAIGNS FOR A HIGHER ROI
Building your AdWords campaigns from the bottom up to make sure that each of your keywords,
lists, and ad groups are targeted and segmented the right way is a must in today’s supersaturated
PPC market. Regardless of if you are being charged for each click, each impression, or each
engagement, make sure you are getting the most value out of each of your paid ads. We
are passionate about lowering your CPA while raising your ROI.
Directive Consulting truly knows their PPC. We have spent almost a million dollars in Google Adwords these last few years averaging 2% conversion rates at best. Since Directive Consulting has taken over, we have decreased our cost per acquisition by 70% and increased our conversion rate to 14%. Safe to say I highly recommend for anyone serious about getting measurable success.
THE DIRECTIVE PROCESS
TOP DOWN SEM AUDIT
We comb through your entire site to analyze your conversion paths and paid channels as well as your organic channels. You can’t know where you’re going until you know where you’ve been.
A random Google penalty or spike in bounce rate can be costly if left unchecked. We are constantly monitoring your pages and campaigns for the fastest response rates to shifts in your performance. We stop the bleeding fast.
COMPETITIVE KEYWORD RESEARCH
Our in depth audit and market research will also include studying how your industry competitors are using your primary keywords to connect with and convert users.
VARYING KEYWORD RESEARCH
Prioritizing your different keywords based on potential, difficulty, and search volume is only one way we will organize and streamline your AdWords account.
The lower your Cost Per Conversions (CPC) the better your campaign is performing. Simple as that. We know how to lower your CPC while we work to raise your ROI.
BUDGET BASED CAMPAIGNS
Establishing a hardline budget that works within your scalable conversion goals is a must for optimized paid campaigns. We customize our services to your needs and expectations.
OPTIMAL IMPRESSION SHARE
Your AdWords Account manages multiple different channels each of which you are trying to consume as much market share/ impression share as possible. We know what ads work where to optimize your diverse impression share.
SINGLE KEYWORD AD GROUPS
Don’t get caught up with chasing the long tail. While targeting the long tail modifications of your keywords can generate more conversion prone traffic, don’t skip over the easy primaries that take up more search volume.
Trusting someone else with your first interactions with your users is a big trust leap in and of itself.
We understand that you want to delight your users, but still have conversion goals to hit.
We are confident that our unique blend of conversion and user centric design will
exceed your expectations. Please don’t’ hesitate to contact us.