DISPLAY & PROGRAMMATIC ADVERTISING:
STRATEGY & SERVICES
OPTIMIZE YOUR PAID ADS ACROSS THE DISPLAY NETWORK AND MORE
Your campaigns deserve better than blindly optimizing and hoping for the best. Strong results
start with strong hypotheses and clearly defined starting points. This is where a technical SEO
audit is so important. From detailed on-page site audits, to technical backend coding, we
prioritize establishing an accurate baseline so we know
how to optimize your campaigns going into the future.
Directive Consulting truly knows their PPC. We have spent almost a million dollars in Google Adwords these last few years averaging 2% conversion rates at best. Since Directive Consulting has taken over, we have decreased our cost per acquisition by 70% and increased our conversion rate to 14%. Safe to say I highly recommend for anyone serious about getting measurable success.
THE DIRECTIVE PROCESS
VISUAL DISPLAY A/B TESTING
We comparison test multiple different images and headers to identify the best presentation of your brand to your users. We identify the ideal balance between disruption and authentic brand recognition.
A/B TESTING CTA COPY
Once you get their attention, the specific offer your market to users can make or break the success of your ad. We A/B test the ad copy and CTAs to make sure you are capitalizing on the best semantic variations.
IMAGE, HTML5, GIFS
We understand that the attention of digitally savvy users is becoming harder and harder to grab ahold of. We use a host of different image formats and styles to maximize your captivating engagements.
STRATEGIC AD PLACEMENT
Know where to place an ad is just as important as knowing what you’re advertising and how you’re saying it. If you are paying for every click, make sure you place your ads where they generate the most bang for your buck.
PROGRAMMATIC AD BUYS
Ad Buys represent a unique intersection of paid and organic search that users trust with the reputation of organic results and the ranking of paid results – we know how to get your sites and products on these lists.
DISPLAY AD PHONE CALL CTA
Optimizing your CTAs for your optimal conversion is a must when attempting paid search optimization. Hand craft targeted CTAs with actual one-click calls to get your phone ringing off the hook.
We track multi-channel attribution of different ads to examine how your display ads are performing against other channels.
We analyze your ideal audience and industry performance to see how you match up with your competitors with following and audience building.
In today’s post-digital marketing climate ensuring that your paid campaigns are optimized for the
lowest possible CPC and highest possible ROI is a must. We want to make sure you are confident
about your marketing investments, and we are confident that the systems we create will exceed
your marketing KPIs. Please don’t hesitate to contact us.