eCOMMERCE ADVERTISING &
GOOGLE SHOPPING: PPC STRATEGIES
MAXIMIZE YOUR SALES AND REVENUE WHILE MINIMIZING YOUR COST PER CONVERSION
Product advertisements and optimized paid ads for your eCommerce site will help bolster your
overall sales numbers. But without the proper industry expertise, your online paid campaigns
may end up costing you more than they make you in the long run. Make sure your PPC
advertising campaigns are optimized for the lowest CPAs and highest Conversion Rates.
We not only improve front end performance metrics, but the back end ROI as well.
Directive Consulting truly knows their PPC. We have spent almost a million dollars in Google Adwords these last few years averaging 2% conversion rates at best. Since Directive Consulting has taken over, we have decreased our cost per acquisition by 70% and increased our conversion rate to 14%. Safe to say I highly recommend for anyone serious about getting measurable success.
THE DIRECTIVE PROCESS
MANUAL PRODUCT FEED
Optimize the performance of each of your individual paid ads by maximizing your use of link real-estate. We are experts in managing your Product List Ads via your Google Data Feeds to provide your users the most information possible.
FULL SITE DATA EXPORT
Integrating various platforms and list building tools can help automate your services. But loosing contacts and data in the crossover can be costly. We know how to smoothy export and transition data.
IMPORTING, EXPORTING LEAD LISTS
We also know how to import and integrate disparate lists to combine eCommerce campaigns. Building lookalike audience and targeting your email lists will increase return rate, CTRs, and over all engagements.
Especially for product offers, making sure that the quality or load speed of your images – let alone their creativity and relevancy – is critical. We A/B Test variants to make sure that we use the best creatives and formats of your images.
We understand the nuances of localized proximity ads and are experts of optimizing targeted or timed search performance to efficiently advertise special limited time offers and boost engagements to spike clicks and conversions.
TITLES AND DESCRIPTIONS
Optimizing your title tags and meta descriptions, as well as your link text, is one way we can sneak more beneficial value into your ads for the user to see and evaluate – generating a higher CTR with user-centric strategies.
SINGLE PRODUCT CAMPAIGNS
Segmented and aggressively targeted the relevant ads for singular products – like building from the bottom up in all things – is one of the founding principles of conversion rate optimization. And one we are fond of.
Increasing the number of conversions and clicks on your site is nice. But we look past the vanity metrics of performance to see actual return on investment to ensure your implementations are actually making you money.
Minimizing the costs of your conversions and acquisitions is the first step in optimizing your balance
sheet to lean more into the green. We understand that converting sales qualified leads and building
lists of high quality contacts is necessary to grow your eCommerce business. We are confident we
can exceed your digital marketing expectations. Please don’t hesitate to contact us.