REMARKETING & RETARGETING
ENSURING YOU DON’T LET ANY VALUABLE LEADS SLIP THROUGH YOUR FINGERS
There are many ways to value, prioritize, and nurture the different levels of leads your site
generates for your business. Developing segmented campaigns that target the different
touch-points of your pipeline is only one way we will optimize your paid campaigns. Don’t
let your visitors or low-level leads bounce off site without becoming valuable leads.
Retargeting and remarketing takes the upper funnel channels and utilizes them for
Directive Consulting truly knows their PPC. We have spent almost a million dollars in Google Adwords these last few years averaging 2% conversion rates at best. Since Directive Consulting has taken over, we have decreased our cost per acquisition by 70% and increased our conversion rate to 14%. Safe to say I highly recommend for anyone serious about getting measurable success.
THE DIRECTIVE PROCESS
RETARGETING SOCIAL ADS
We use social media to connect with users where they naturally engage with branded content. We create campaigns to target previous users of your site to move them from cold to warm leads.
DYNAMIC PRODUCT REMARKERING
We use dynamic product remarketing to advertise your on-site products directly to previous visitors while off-site. This not only broadens the reach of your different product ads, it also expands your sales pipeline.
We embrace multiple different channels to engage your previous users in various contexts. Crafting a professional and informative email remarketing campaign is only one channel to address and optimize.
CROSS CHANNEL CAMPAIGNS
We not only use multiple retargeting channels, we know how to combine them as well. Using social media platform’s psychographics with email list building tools, we identify the ideal audience for your campaigns.
ACCOUNT SPECIFIC RLSAs
We are dedicated to specific targeting practices that allow us to dive deep into each account and each campaign. Building account specific Retargeting Lists for Search Ads (RLSA) is only one way we hyper-focus our expertise.
By prioritizing rapid testing we are able to use multiple CTAs in multivariable testing contexts in order to see if softer or harder CTAs are necessary to generate the conversions you are looking for.
UNIQUE AUDIENCE BUILDING
We use a suite of different social media platforms and list building tools to build custom audience to which we target your retargeting ads.
We prioritize the user experience. Which means that we will work hard to ensure your ad, landing page, medium, and message are properly matched and aligned – to guarantee no user is lost or confused on your page.
Optimizing your campaigns at each of your discrete touch-points is our passion. We want to improve your campaign’s
performance. But, more importantly, we want to help you develop scalable systems that are optimized for future
campaigns. We are confident that our expertise and industry-trusted systems will exceed your marketing
expectations. Please don’t hesitate to contact us.