PPC Consulting

We consult with software companies to scale PPC campaigns

Our PPC consulting services drive scale, creativity, analysis, and sustainability – resulting in more impactful in-house advertising teams that get the credit they deserve.

PPC consulting that pays for itself

With deep data competencies, we measure the impact of our partnership and make sure that our value is evident
and easily trackable. Time is the most valuable resource in-house marketers have, we make sure
you spend your time on what is going to truly move the needle for your brand.


Our team takes the extra step and time to ensure our goals are aligned with your business and growth objectives.

Data Competency

Our proprietary data allows you to streamline competitive analysis and improve performance.


We improve your online discoverability with an expertly managed PPC campaign across multiple ad platforms.

PPC Management

Our paid search consultants take a comprehensive approach across platforms like Bing Ads and Google AdWords to ensure complete coverage.

"We track our total paid clicks, our ad-click-to-lead ratio, and then cost per lead. I was seeing positive results within the first 60 days."
Shaun Black
Director of Global Marketing

Our PPC consultants are firmly grounded in reality


Alignment is the foundation of PPC consulting success

We value the unique constraints of the in-house advertiser and revel in difficult situations. We take the hours necessary to learn your situation, understand your business objectives, and align ourselves with your actual needs.

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Data Competency

Deep data competencies

With multiple SQL developers on staff, we have built PPC data across over 15,000 companies and 33 verticals. Because of this deep data competency, we are able to provide exponentially more accurate advice and recommendations then commonly available.

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PPC consultants who improve visibility at each step of the funnel.

Our pay-per-click advertising consultants take a unique approach and strategize to gain maximum coverage on Google across the entire digital marketing funnel to maximize discoverability, conversions, and growth.

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PPC Management

Combining expertise and innovation to improve your PPC performance.

Our team of PPC experts applies consistent performance analysis and innovation towards managing your PPC campaigns to maximize ROI.

With a variety of tracking and management platforms, we are able to gain valuable insights to ensure every dollar of ad spend is going towards your ultimate business objectives and growth.

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Great team, do consider them as a true extension of our internal team as they do look out and work toward the brand’s goals.
Bala Vishal
Director of Digital Marketing, Lucidworks

PPC consulting that’s actually worth it

Account Re-Builds

Are you stuck? Do your campaigns feel unmanageable? Is “scale” not a reality? Our team of PPC consultants specializes in understanding your current setup and rebuilding (if that’s what’s best) your account for success.

Creative Strategies

With experience across hundreds of accounts and millions in spend, our team is able to draw from unique experiences in different verticals to generate creative strategies that stand out from your competition.

Customizable Analytics

Through our in-house data team, we are able to build custom dashboards, proprietary data sets, and leverage data-driven analysis to uncover wasted spend and illuminate key performance opportunities.

In-House CRO

For scale, you need conversion rates that allow for a manageable cost per acquisition. We recognize this and give you direct access to some of the most talented conversion rate optimizers in the industry.

Dedicated Point of Contact

Communication and rapport are critical for consulting success. We give you direct access to a dedicated point of contact who has deep experience in PPC and most likely seen success in your exact vertical.

Expert PPC consultants who prioritize transparency and results.

Demand Generation

PPC consultants that are demand generation experts.

There is a huge difference between the effectiveness of demand and lead generation in software. Our team of PPC consultants has an in-depth understanding of demand generation, and strive to improve your brand awareness and equity that improves ROI.

PPC Strategy

A unique PPC strategy focused on maximizing paid marketing efforts.

Every search marketing campaign is different, which requires a strategy that is molded by business and growth objectives. Our team does a series of in-depth audits and consistently A/B tests to ensure that we are efficiently and effectively spending every ad dollar.

Campaign Management

Comprehensive campaign optimization and analysis to improve results.

Our team analyzes all PPC campaigns to improve the effectiveness of paid search efforts. Advertising takes constant analysis and strategizing to maximize ROI and improve performance.

Using a variety of tracking platforms, Directive ensures that you are completely discoverable at the right price and in the right place.

A/B Testing

Consistent A/B testing for growth.

We focus not only on doing our research before designing, but we set up an infrastructure that allows for consistent testing and growth.

We make data-driven design changes to improve lead generation and have the work to prove it.

Commonly asked questions.

What is included in your PPC consulting services?

Our PPC consulting services include (but are not limited to) strategic bid management, ad copywriting and testing, keyword research, weekly reporting, landing page design, a PPC training course, account audits, and more.

We use a variety of ad campaigns including remarketing and retargeting, search ads, display ads, and more. We also offer paid social services across LinkedIn, Facebook, and other social media platforms.

Are PPC consulting services right for your business?

In order to better understand whether or not your business is right to work with an agency, we suggest grasping a better understanding of what your internal resources consist of, how many advertising dollars are allocated per month for paid search, what your business objectives are, and whether your team has enough time to manage this in-house.

Most of the software businesses that we work with have internal paid teams and utilize Directive as a true partner in search marketing.

Do PPC consultants use or own my Google Ads account?

We suggest creating your own Google Ads account under your primary business or marketing email. Our team will utilize your ad account as an Ad Manager.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, B2C, eCommerce, and more, but we primarily work with enterprise and mid-market software companies.

We’ve done it before.
We’ll do it for you.

Other PPC consulting agencies
might help you get discovered.

We make you completely unmissable.