PPC Management Services

We help software companies change the way their PPC is being managed

We exceed paid search KPIs for some of the largest software companies in the world. We are proven to deliver and have mastered the art/science of pay-per-click advertising.

Customized PPC management services
for software companies.

We appreciate the complex nature of multi-channel spending and have built
an entire PPC management service based around exceeding difficult KPIs
while spending your budget like our own.


Our team of PPC experts finds innovative ways to boost quality lead volume.


Our percentage of spend billing model allows us to deliver our full value and tie it all back to results.

Proprietary Data

Our proprietary data gives us insights on competitive ad spend and PPC strategy.

Campaign Management

Our team plans, executes, tracks, and analyzes all paid campaigns to improve the effectiveness of your advertising campaigns.

"Our cost-per-acquisition has gone down and the number of prospective customers that we’re able to get in front of has increased."
Sara Pollock
VP of Marketing

A PPC management service that’s built for trackable ROI


Innovative PPC management at scale

We have deep expertise with marketing and sales CRMs and world-class SQL developers on staff. With full closed-loop analytics and data automation + integration, we are able to analyze your spend at a cost per sale level and efficiently allocate spend across every channel available, not just Google Ads.

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Percentage of spend billing

The most important metric for managing a brand’s media budget is efficiency. With a percentage of spend billing model, we allow our team to actually put your best interests first. We ensure that you are getting the most out of every dollar, and as you grow, we grow.

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Proprietary Data

Proprietary data on every one of your competitors

We don’t have to guess when recommending spend, ad creative, or messaging. With our proprietary database of over 15,000 brands, we are able to accurately benchmark your efforts and guide your team to success.

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Campaign Management

Our team of PPC experts constantly aims to improve your campaigns.

PPC campaigns take constant analysis and performance tracking. Our team works to strategize and execute your paid campaigns to maximize ROI and improve performance.

Directive uses a variety of tracking platforms to ensure that you are spending efficiently, completely discoverable, and driving quality leads.

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"They cleaned up any issues we had with our AdWords. We’ve seen an increase of leads up to 30% and were able to start new campaigns, such as targeted funnel campaigns."
Tiffany Wakimoto
Digital Marketing Manager

PPC management you dreamed about

Account Audit

The initial account audit is done in 30 days and sets the stage for the success of all our ad efforts. From pruning wasted spend to building out new campaigns, we make sure that your account is ready for growth.

Strategy Development

After learning your industry, understanding goals, analyzing your competition, and auditing your account, we craft a custom strategy that will not only exceed your current performance but turn paid into one of your most effective channels.

Weekly Sprints

With our in-house PPC management team, we are able to dive into your account every week and constantly move the needle. With, on average, only five accounts per specialist we are built for a different type of scale.

In-House CRO Team

While PPC management is critically important, the value of CRO can not be stated enough. With our trained team of conversion rate optimization designers, we are able to take even the toughest accounts from 1-2% conversion rates to over 10% in months instead of never.

Search Marketing Strategists

We give you actual PPC experts who have worked with some of the biggest players in the space. Imagine having a deep advertising conversation with someone who truly understands your business and can forecast the impact of their recommendations.

A unique approach to PPC Management.

Advanced Ad Campaigns

PPC ad campaigns that go beyond the basics.

PPC advertising goes further than just Google search ads. Our team of PPC managers utilizes remarketing and retargeting campaigns, Google display network, Bing Ads, LinkedIn, and more to ensure you have full coverage across many ad platforms.

We are true Google AdWords experts and understand every aspect of the search engine to ensure that we don’t miss any opportunity to make you discoverable.

Effective Landing Pages

Landing pages that generate more quality leads.

Are you generating plenty of click-throughs, but you are unable to get them to convert? Our team of designers creates landing pages with high-quality ad copy and landing page design to ensure that you are maximizing the number of quality leads generated.

Paid Social Advertising

Generate leads outside of your paid search efforts.

We focus our paid social efforts on driving ROI from LinkedIn, Facebook, and other social media platforms.

From lead generation to brand awareness, we make sure that your brand’s social media is dictating the conversation and driving revenue.

Integrated Digital Marketing

Working hand-in-hand with your digital marketing team.

Effective paid advertising campaigns incorporate every other aspect of your digital marketing strategy. By aligning our paid efforts with your SEO, social media, and growth marketing, we are able to maximize the outcomes of our overall digital marketing campaign.

Our team fits seamlessly into your current digital marketing team and acts as a true partner in growth and performance marketing.

Commonly asked questions.

What is included in your PPC management services?

Our pay per click management services include (but are not limited to) keyword research, competitor analysis, campaign creation, ad copywriting, landing page design, reporting, conversion tracking, budget analysis, campaign management, and more.

How do you track PPC management success?

Your business growth is our #1 priority. There are many PPC KPIs; however, we focus primarily on lead generation and revenue generated. Other KPIs we consider when looking at performance include CPC, cost per conversion, cost per opportunity, conversion rate, and more.

How do you incorporate PPC services with other digital marketing efforts?

As a world-class PPC agency, we specialize in SEO and PPC for mid-market to enterprise software companies and work hand-in-hand with your in house teams to ensure that we are exceeding your growth goals.

We want to ensure that our SEO and PPC campaigns complement one another, so we create an integrated team that works together from strategy to execution.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, B2C, eCommerce, and more, but we primarily work with enterprise and mid-market software companies.

We’ve done it before.
We’ll do it for you.

Other PPC management agencies
might help you get discovered.

We make you completely unmissable.