Podcast Archives | Page 11 of 12 | Directive

Customer Generation
About
- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
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WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
- Original Marketing Podcast
- Marketing Glossary
- Directive Digest Newsletter
  Subscribe to our monthly tech and SaaS marketing newsletter.
- The Verdict
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Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬

Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬

Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬

Yours in Marketing – Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketin‪g‬

Yours in Marketing – Julie Hogan: Family-Work Balance, Working for Huge Companies, and People Person‪s‬

Yours in Marketing – Kevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 Crow‪d‬

Yours in Marketing – Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SD‪R‬

Yours in Marketing – Sujan Patel: Running 9 Companies, Data-driven Marketing, and Batma‪n‬

Yours in Marketing – Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problem‪s‬

Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬

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