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Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
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Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
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Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
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Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
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Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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Improve brand discoverability
Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
Maximize SQLs from paid media
Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
Create emotional brand experiences
Explore creative designed around customer insights, emotions, and needs, not product features.
Improve lifecycle conversion rates
Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
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Customer Generation
About
Why Directive?
About Us
Join Our Community
Become a Partner
Careers
Services
SEO
Paid Media
Creative
Marketing Operations
Strategy
Success Stories
Resources
Improve brand discoverability
Maximize SQLs from paid media
Create emotional brand experiences
Improve lifecycle conversion rates
Resources Library
SaaS Marketing Makeover
Sour & SaaS
Videos
Glossary
Blog
SaaS Data
Book Intro Call
Sour & SaaS – Season 4 Episode 5 – with CMO at CleverTap, Dave Dabbah
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Sour & SaaS – Season 4 Episode 5 – with CMO at CleverTap, Dave Dabbah
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SaaS Marketing Makeover- with VP of Marketing at CIBO, Billy Cripe
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Sour & SaaS – Season 4 Episode 4 – with VP of Marketing at Smith.ai, Maddy Martin
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SaaS Marketing Makeover for ClickUp – with VP of Demand Generation at SmartLinx, Dana Córdova
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Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt
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SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
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Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat
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SaaS Marketing Makeover for Hopin – with VP of Marketing at Saleshood, Frederik Hermann
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Sour & SaaS – Season 4 Episode 1 – with CEO & former acting CMO at Ceros, Simon Berg
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SaaS Marketing Makeover for Gong – with CMO at UpKeep, Daniel Frohnen
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