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- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
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Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel

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Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel

SaaS Marketing Makeover for Monday.com w/ Flexera’s Former Dir. Digital Marketing, Alexis Chiagouris

Sour & SaaS – Season 3 Episode 4 – With Salesloft’s CMO, Sydney Sloan!

SaaS Marketing Makeover for DigitalOcean – w/ Conexiom’s Sr. Director of Demand Gen, Cody Ward

Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid

SaaS Marketing Makeover for Profitwell with VP of Marketing at Sitetracker, Brett Chester

Sour & Saas with CMO/COO at Gimbal, Matthew Russo

SaaS Marketing Makeover for Sprinklr w/ Head of Marketing & Growth at Accelevents, Allen Yesilevich

Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing

SaaS Marketing Makeover for Segment – With Chili Piper’s Director of Demand Gen, Kaylee Edmondson

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