LIVE Audits of Leading SaaS Brands

Nobody gets excited about diving into a marketing audit. They’re long, tedious, and – if you don’t know what to look for – they can often leave you with more confusion than actionable insights. We’ve changed that and created a live show for SaaS marketers everywhere to engage with the top marketing executives in the world to deliver high-level insights, on we weekly basis.

Tune in and see for yourself to watch Directive’s President and CEO, Garrett Mehrguth, host a chosen SaaS marketing leader as they dive into a LIVE audit of a randomly chosen company. With years of experience in implementation, sales, and marketing strategy, Garrett and his guest will provide a “makeover” for a top SaaS company, so you can apply their recommendations for your own SaaS brand.

When? Every Tuesday @1:00pm PST – Don’t miss out! 

Attend The Next Live Show

SaaS Marketing Makeover- with Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli
11/30/2021 1:00 pm

Sara Davis

Head of Marketing at Pronto

12/07/2021 1:00 pm

Adam Goyette

VP of Marketing at Help Scout

12/14/2021 1:00 pm


Your favorite SaaS Marketing expert

What A High Level SaaS Marketing Audit Looks Like:

Every Tuesday @1:00pm PST our very own Garrett will host a chosen SaaS marketing leader as they dive into a LIVE marketing audit of a randomly chosen SaaS company. Tune in for actionable insights on how to improve messaging, correct your value positioning, optimize your pricing breakdowns, and so much more.

What’s more? Each episode ends with our co-hosts answering “3 Things I Would Do If I Were CMO.” Don’t miss out on a free, LIVE, 30 minute SaaS marketing audit for one of your leading competitors. Save your seat and set your reminder today!

Hear What Our Fans Have To Say!

"Drives Truly Organic Conversations"

"What I love the most about SaaS Marketing Makeover is how it drives truly organic conversations generally held amongst growth marketers over drinks, geeking out about SaaS Marketing amongst our own. SaaS Marketing Makeover pulls back the curtains on these conversations that I love to listen to and to be a part of."

Cathy Song Novelli, SVP of Marketing at Hubilo

"Never Had An Experience Quite As Fun"

"I've been interviewed on a ton of podcasts, but I've never had an experience quite as fun as my interview with Garrett. It was refreshing to spend an hour brainstorming instead of regurgitating the same talking points I've said before. "

Tim Hickle, Director of Marketing at Greenlight Guru

"I found the host and the content to be really engaging"

"What an interesting and fun way to dive in and explore how other SaaS companies are using their digital platforms! I found the host and the content to be really engaging and heard from many folks in my network that they tuned in and watched it start to finish--which is saying something in today's world of over-saturated webinars. You know it's a keeper format-wise when you have people staying until the end!"

Kristi Melani, VP of Growth Marketing at Anaplan

"The pace and energy were unlike anything I've ever done"

"SaaS Marketing Makeover was one of the most fun and engaging experiences I've ever had as a Marketing Leader. The pace and energy were unlike anything I've ever done, and putting myself in the shoes of another marketing leader really gave me a useful perspective that I started applying immediately."

Jarod Greene, VP of Product Marketing at Highspot

Recent Episodes

SaaS Marketing Makeover for Miro – w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey

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