SEO KEYWORD RESEARCH SERVICES
YOUR KEYWORDS ARE STILL THE BACKBONE OF YOUR SEO CAMPAIGN – STRAIGHTEN UP THAT SPINE
The game may have been changed drastically over the past few years, but we are all still playing with keywords.
How search marketers perform their keyword research has become far more advanced. We not only target your
ideal user with long-tail modifications that target your industry niche. We also target semantic variations of your
keywords to keep up with Google updates and mobile friendly search algorithms.
During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. I think that this is quite remarkable and due to Directive’s work.
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THE DIRECTIVE PROCESS
You can’t know where you are going until you know where you’ve been. We start with a comprehensive site and keyword audit to assess your current performance.
We use a suite of different tools and sites to calculate the potential for different keywords and compare them to other keywords you may want to rank for. You want the most high potential, conversion prone keywords for your campaign.
We use the same softwares to compare different semantic variations of your primary keywords to identify the best form to use on your pages. Keyword Optimization requires catering to both site crawlers and users at the same time.
We will also run a competitive analysis of your primary keywords to see how other sites in your industry are using those keywords to target users.
Google updates are rapidly adapting search engines to better account for user intent and search context. Don’t get left behind with generic and general keywords. We dive into the actual semantics of search terms to optimize for what the users are actually typing into the search bar.
We rely on our industry expertise and some search-savvy tricks to help identify what suggested search is showing users when they type your primary keywords into the search bar. We build our long tails off of these suggestions.
Keyword cannibalization can cost your campaign and your pages vital traffic. Our segmented and organized system avoids keyword overlap to make sure each page ranks for what it needs to.
Developing a strong keyword profile is only the beginning. We will comb through the pages of your site to properly orient your verticals, tags, and headers to the proper targeted keyword.
Keywords are still the building blocks of your content and SEO strategies. Although their function
within search engine optimization has changed, their importance hasn’t faltered. We are confident
that our targeted and nuanced systems can help optimize your campaigns.
Please don’t hesitate to contact us.