B2B ACCOUNT BASED CONTENT MARKETING

WE WRITE & PROMOTE CONTENT DIRECTLY TO YOUR TARGET ACCOUNTS

Account based content marketing is one of the few types of content that directly impacts your pipeline. We work with you to understand your audience, craft the right content, and promote it directly to your target account’s buying department.

Content Expertise for B2B Clients

Our Approach

1 AUDIENCE IDENTIFICATION
Account based content is a perfect way to tie lead gen into your content strategy. We help you identify your audience and exact target market.
AUDIENCE IDENTIFICATION
Account based content is a perfect way to tie lead gen into your content strategy. We help you identify your audience and exact target market.
2 TOPIC CREATION
We ask audit competitors, analyze top industry pieces, and from this data, craft topics meant to engage and convert.
TOPIC CREATION
We ask audit competitors, analyze top industry pieces, and from this data, craft topics meant to engage and convert.
3 DATA COLLECTION
From our careful audience research, we collect data that will allow us to create a data-driven piece on your target accounts + collect information for email outreach.
DATA COLLECTION
From our careful audience research, we collect data that will allow us to create a data-driven piece on your target accounts + collect information for email outreach.
4 EXCEPTIONAL DESIGN + COPY
The best pieces of account based content are well-designed + written. A truly compelling piece is both verbally and visually attractive.
EXCEPTIONAL DESIGN + COPY
The best pieces of account based content are well-designed + written. A truly compelling piece is both verbally and visually attractive.
5 PROMOTION & ADVERTISING
We take a two-pronged approach to advertising and promotion. We not only reach out to three members at your target accounts with detailed sequences that CC your business development. We also launch ad campaigns and manually promote to influencers.
PROMOTION & ADVERTISING
We take a two-pronged approach to advertising and promotion. We not only reach out to three members at your target accounts with detailed sequences that CC your business development. We also launch ad campaigns and manually promote to influencers.

Let's Get Started

Directive Consulting is a B2B marketing agency committed to running the most innovative content campaigns for ROI-driven B2B firms across a variety of industries.

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Content Services We Specialize In

Content Marketing Strategy
We take the time to build personas, understand your brand, and craft content that drives MQLs.
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Content for SEO
Great SEO is founded upon solid keyword research, semantic content, and terrific topical analysis.
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Content Audit
Creating the most value-driven content isn’t enough to convert every user. We rely on deep market research to advertise your brand and story where your ideal buyers are looking.
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Content Promotion
Crafting industry leading content is step one. We then work to grow your audience and drive traffic across Facebook, LinkedIn, Twitter, and more.
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