B2B CONTENT MARKETING AUDIT

UNDERSTAND WHAT CONTENT IS WORKING & GROW

We onboard every client with a comprehensive content audit. Online content is no longer an option for B2B. Users and site crawlers alike want to know what truly makes your website and your services unique. These days, your content is as important for branding as it is for driving leads. Make sure you are on the right track.

Content Marketing Expertise for B2B Clients

The Directive Process

1 CONTENT INVENTORY
An in depth content marketing audit will start with a taking a complete inventory of your content. What is your percent distribution of articles, images, videos, eBooks, etc. And how can we make it better?
CONTENT INVENTORY
An in depth content marketing audit will start with a taking a complete inventory of your content. What is your percent distribution of articles, images, videos, eBooks, etc. And how can we make it better?
2 CONTENT CHANNELS
We will also track through which channels your different content pieces are generating traffic and engagements. Whether it’s social media, your owned media, or third party sites, we will find it and evaluate it.
CONTENT CHANNELS
We will also track through which channels your different content pieces are generating traffic and engagements. Whether it’s social media, your owned media, or third party sites, we will find it and evaluate it.
3 CATALOGUING & ASSESSMENT
The organization and navigation of your content pages affects both SEO and user experience. We will determine who is writing, about what, what format they are creating content in, and much more.
CATALOGUING & ASSESSMENT
The organization and navigation of your content pages affects both SEO and user experience. We will determine who is writing, about what, what format they are creating content in, and much more.
4 CONTENT PAIN POINTS
We use are the information we will amass during the content audit in order to identify where your content is under performing. Or where there are opportunities to improve content for future performance.
CONTENT PAIN POINTS
We use are the information we will amass during the content audit in order to identify where your content is under performing. Or where there are opportunities to improve content for future performance.
5 RECYCLING OLD CONTENT
Just because you hit publish and the post is live doesn’t mean that it is set in stone. We even know how to optimize older blog posts to improve your current ranking.
RECYCLING OLD CONTENT
Just because you hit publish and the post is live doesn’t mean that it is set in stone. We even know how to optimize older blog posts to improve your current ranking.
6 OPTIMIZING CURRENT CONTENT
Of course a comprehensive content marketing audit will include how your current posts are performing. We will also address what retroactive edits you can implement to improve SEO performance and/or user experience.
OPTIMIZING CURRENT CONTENT
Of course a comprehensive content marketing audit will include how your current posts are performing. We will also address what retroactive edits you can implement to improve SEO performance and/or user experience.
7 INTERNAL LINKING
Optimizing the targeting segmentation of your content runs the risk of isolating certain pieces in keyword silos. We make sure to break up any link silos with flattened site architecture and strong internal linking strategy.
INTERNAL LINKING
Optimizing the targeting segmentation of your content runs the risk of isolating certain pieces in keyword silos. We make sure to break up any link silos with flattened site architecture and strong internal linking strategy.
8 FUTURE CONTENT
As much as content marketers would wish for the contrary, writing online content is a practice built on hard-earned data. We will update your keyword research and content curation systems to optimize all future posts.
FUTURE CONTENT
As much as content marketers would wish for the contrary, writing online content is a practice built on hard-earned data. We will update your keyword research and content curation systems to optimize all future posts.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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Content Marketing Services We Specialize In

Content Marketing Strategy
We start each project by building a persona of your ideal readers and brand, and craft content that markets your unique value to drive MQLs.
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On-Page SEO
Optimizing your On-Page SEO requires targeting the right keywords and proper long tail variations of those keywords to best answer user queries.
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Content Promotion
Content promotion is the better half of content marketing. We make sure that each piece of quality content we create for you engages with your ideal audience.
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