B2B CONTENT PROMOTION & ADVERTISING

LET'S MAKE SURE PEOPLE ARE FINDING YOUR BEST CONTENT

Any content marketer will tell you that writing and developing blog posts, eBooks, white papers, and videos is only half the battle. Your content promotion strategy is where you will either generate the engagements you are seeking, or discover what a flop your post was. With our multi-channel promotion systems, we make sure that if you took the time and energy to develop a high quality piece of content, it gets the visibility it deserves.

Content Marketing Expertise for B2B Clients

The Directive Process

1 AUDIENCE RESEARCH
How you build and target your audience is what separates successful content promotion strategies from the failures. We combine multiple tools and social platforms to build ideal audience for targeted content promotion.
AUDIENCE RESEARCH
How you build and target your audience is what separates successful content promotion strategies from the failures. We combine multiple tools and social platforms to build ideal audience for targeted content promotion.
2 PRIORITIZING PLATFORMS
We know all the little nuances of each of the distinct social promotion platforms. We will optimize your content promotion campaigns to the proper channel, using each social media platform to its strength.
PRIORITIZING PLATFORMS
We know all the little nuances of each of the distinct social promotion platforms. We will optimize your content promotion campaigns to the proper channel, using each social media platform to its strength.
3 ORGANIC PROMOTION
Personalized posts on different social media platforms as well as consolidated content curation sites is one way we will promote your content free of cost. The most engaging content pieces don’t cost a dime to generate engagements.
ORGANIC PROMOTION
Personalized posts on different social media platforms as well as consolidated content curation sites is one way we will promote your content free of cost. The most engaging content pieces don’t cost a dime to generate engagements.
4 PAID ADVERTISING
By using paid ads to promote your content we will drastically increase the visibility of your recently created pieces. We develop disruptive and engaging creatives to maximize CTR on paid content ads.
PAID ADVERTISING
By using paid ads to promote your content we will drastically increase the visibility of your recently created pieces. We develop disruptive and engaging creatives to maximize CTR on paid content ads.
5 OPTIMIZING CONTENT ADS
The post-digital marketing world has been defined by an over-prioritization of sharing and reposting content. We know how to optimize and magnetize your posts for first time impressions and social interactions.
OPTIMIZING CONTENT ADS
The post-digital marketing world has been defined by an over-prioritization of sharing and reposting content. We know how to optimize and magnetize your posts for first time impressions and social interactions.
6 BUILDING BRAND AWARENESS
Content is not only an opportunity for you to spread your specific brand of expertise to tip hungry users, it’s also a brand building opportunity to start associating your brand with high quality, authoritative strategies.
BUILDING BRAND AWARENESS
Content is not only an opportunity for you to spread your specific brand of expertise to tip hungry users, it’s also a brand building opportunity to start associating your brand with high quality, authoritative strategies.
7 ALIGNING PROMOTION WITH PLATFORM
Not all promotional platforms are created equal. We optimize multi-channel campaigns by promoting specific content pieces on the ideal platforms, aligning medium, message, and brand.
ALIGNING PROMOTION WITH PLATFORM
Not all promotional platforms are created equal. We optimize multi-channel campaigns by promoting specific content pieces on the ideal platforms, aligning medium, message, and brand.
8 RETARGETING CONTENT ADS
Content isn’t just for current on-site visitors. When used properly, content can be a great asset for lead nurturing and retargeting ads that incentivize your visitors and readership.
RETARGETING CONTENT ADS
Content isn’t just for current on-site visitors. When used properly, content can be a great asset for lead nurturing and retargeting ads that incentivize your visitors and readership.

Start Your Free Consultation

Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

Contact Us

Content Marketing Services We Specialize In

Content Marketing Strategy
We take the time to create content that your audience not only reads, but engages with - turning readers into qualified leads.
Learn More
On-Page SEO
The best On-Page SEO practices include solid keyword research and topical analysis to craft the right story for your users.
Learn More
Content Audit
Through competitive analysis, a detailed content audit, and advanced keyword strategies, we create a content marketing campaign that generates leads.
Learn More