SEO CONTENT STRATEGY, WRITING, AND SERVICES FOR B2B

DEVELOP CONTENT AND COPY THAT IMPRESSES SITE CRAWLERS AS WELL AS USERS

“Content” is a bit of a buzzword as it is an umbrella term that encompasses so many different types of copy, images, video, and more. To improve performance on all levels, we develop an SEO based content strategy that ranks and builds brand awareness.

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Content Marketing Expertise for B2B Clients

The Directive Process

1 KEYWORD AUDIT
KEYWORD AUDIT
We dive deep into your keyword profile to identify which primary keywords you need to rank for and which long tail modifications you need to be using to target the right niche markets of your industry.
2 ON PAGE SITE AUDIT
ON PAGE SITE AUDIT
We will comb through your entire site architecture to double and triple check that your verticals are properly aligned and your keyword orientation accounts for any related content that users may need.
3 KEYWORD RESEARCH
KEYWORD RESEARCH
We use a suite of different online tools and sites to identify different semantic variations of your primary keywords to ensure you are using the most user-friendly copy in your content.
4 SEO FRIENDLY CONTENT
SEO FRIENDLY CONTENT
We develop copy and creatives that the search engines will find and evaluate. We know what the site crawlers are looking for and what keyword orientations will improve your SEO ranking.
5 RETROACTIVE OPTIMIZATION
RETROACTIVE OPTIMIZATION
Optimize your content and copy for SEO purposes is a never ending process. We will continuously monitor your pages and older posts to update their SEO content to keep them ranked on the first page.
6 UPDATING OLDER CONTENT
UPDATING OLDER CONTENT
Just because you hit “publish” a few months back doesn’t mean that post is set in proverbial stone. Recycling older posts with revitalized keyword orientation is just one way we efficiently boost your rankings.
7 ORGANIZING CHANNELS
ORGANIZING CHANNELS
Content goes far beyond just the copy you write. Ensuring that your site architecture and product/service pages are organized into segmented channels and are free of silos is a must when optimizing content for SEO.
8 BENEFIT ORIENTED COPY
BENEFIT ORIENTED COPY
Once you are generating first-page-SERP level traffic, you want to turn that traffic into conversions. We craft benefit-oriented copy for your on page content to convert wandering users into sales qualified leads.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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Content Marketing Services We Specialize In

Content Marketing Strategy
We build a detailed persona of your niche audience to craft content that engages best with your users to convert them into leads.
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Content Audit
We start each project with an in-depth content audit to better understand what converts your users.
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Content Promotion
Industry innovating content is nothing if it isn’t read. We promote your content over multiple channels to make sure it drives engagements and leads.
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