Orange County SaaS PPC Agency

Orange County SaaS PPC Agency

Building campaigns with
efficiency, creativity, and scale.

We spend more hours in your account than the average Orange County SaaS PPC agency.

Grow your business with your
local Orange County PPC company.

Our strategic approach and expertise allow Directive to
make an immediate impact on your business.


Effective ad targeting backed by keyword research.

Lead Generation

Improve lead volume with high-quality landing page design.


Consistently testing and innovating to improve conversion rates.

Ad Management

Integrated ad campaign management to expand your reach.

"Our cost-per-acquisition has gone down and the number of prospective customers that we’re able to get in front of has increased."
Sara Pollock
VP of Marketing

Orange County PPC management tailored for you.


Improve keyword targeting to minimize spend.

Effective keyword targeting should be backed by deep research. We gain in-depth knowledge of your industry in order to ensure that every dollar you spend is spent in the right place at the right time.

See the Proof

Lead Generation

Constantly innovating high impact lead generation strategies.

Every lead that lands on your page should be given the best opportunity to convert. We consistently innovate new ways to improve lead volume through new targeting, retargeting, and ad experiences.

See the Proof


Improve conversion rates with effective A/B testing.

There may be a better way to improve lead volume. That is why we consistently test our landing page experience in order to constantly improve conversion rates and user experience.

See the Proof

Ad Management

Continuous analysis and management = increased performance.

The search landscape is constantly changing, and your ad performance does too. We pride ourselves on spending more time in your account compared to any other Orange County PPC agency, which allows us to maximize performance.

See the Proof
Great team, do consider them as a true extension of our internal team as they do look out and work toward the brand’s goals.
Bala Vishal
Director of Digital Marketing, Lucidworks

Our PPC Process is Proven to Perform


Industry and audience research to ensure ad targeting is aligned with your business goals.


We create a custom PPC strategy backed by in-depth research and creativity.


Our sole focus is on ROI. We ensure every step we take is focused on improving ad performance and driving revenue.


We have built a custom PPC dashboard that allows you to understand performance metrics at every level.


Our PPC experts build unique and data-driven strategies that align with your search marketing and social media initiatives.

Orange County digital marketers with expertise in PPC.

Landing Pages

Tested landing page design proved to convert.

Our main focus is to improve user experience and driving revenue at the lowest possible cost. We create landing page experiences that have been tested and proven to work in many industries. Don’t need an entirely new landing page experience? That’s okay. We will focus our efforts on ad performance and creatively generating new leads for your business.

Audience Research

Audience insights = Improve Ad Targeting & Performance

The best advertising is structured around how well you understand your customer and their buyer journey. We perform in-depth research to fully understand your customer and how they react to certain ad types and structures to improve targeting and performance.

Commonly asked questions.

Where are you located in Orange County?

We have a home office in Irvine near UC Irvine. Our employees are located around the world, with several living in the Orange County area.

What differentiates Directive from other Orange County PPC companies?

Directive is a leading pay per click advertising company in Orange County that is filled with world-class marketers. We approach PPC with your business goals as our #1 priority.

Why should I choose Directive as my Orange County PPC agency?

Directive is the premier Orange County SaaS PPC agency that specializes in performance marketing for SaaS and Software companies. We have experience working with some of the largest brands in software and understand what it takes to scale a SaaS business. We even have SaaS products ourselves!

What types of Orange County businesses do you have experience working with?

We have worked with clients in B2B, enterprise, eCommerce, retail, B2C, direct-to-consumer, and more. We primarily work with SaaS and software companies.

Our Orange County clients can speak to our success.

You deserve more from your
Orange County PPC agency.

Other Orange County PPC agencies will help you get found.

We make sure you are unmissable.