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Paid Social Advertising Agency For B2B

Build Social Presence Your Category Follows

Paid social creates repeated, intentional exposure with the buying groups that matter. Directive combines audience precision with creative built to make your brand more recognizable and relevant.

Elevate Paid Social Beyond Platform Performance.

OUR PAID SOCIAL MARKETING METHODOLOGY

Directive starts with the buying groups that matter most and defines how paid social should move them closer to action. Budget follows business priorities, not just engagement metrics.

Structured experimentation shows which ideas deserve more investment and which need to change. Performance data then guides the next creative and audience decision beyond surface-level engagement metrics.

251%

Increase in Digital Leads Achieved Through a Full-Funnel Paid Social Strategy

SentinelOne, a cybersecurity leader, partnered with Directive Consulting to revamp its Meta advertising strategy. By deploying full-funnel creative, advanced audience segmentation targeting the right decision makers, and platform optimization, the campaign generated a 251% increase in digital leads—showcasing the power of coordinated execution and B2B-focused paid social.

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Create a Social Program Built for Pipeline Growth.

Precision Audience Targeting

Support complex B2B sales cycles with full-funnel social media campaigns across LinkedIn and Facebook. From ABM outreach to mid-funnel engagement, we tailor every touchpoint for conversion.

Full-Funnel Ad Strategy

Shared KPIs, CRM integration, and coordinated messaging that unify your sales and marketing teams, aligning every effort around the right accounts and real pipeline goals.

Attribution & ROI Visibility

Generic agencies track clicks. We track revenue. Real-time dashboards connect effort to pipeline, giving you clear insight into what’s working and where to optimize.

CRM + Platform Integration

From Salesforce to HubSpot and beyond, our campaigns plug into your full martech stack. Expect seamless alignment across platforms and teams, with paid social built to support real business goals.

Advanced Attribution Modeling

We implement multi-touch attribution to uncover how each ad influences the buyer journey, enabling smarter decision-making and more accountable social media campaign reporting.

Predictive Budget Allocation

Our marketing strategists leverage forecasting and historical performance data to guide ad spend, maximizing efficiency while scaling what works.

Real ROI from Paid Social Media.

921%

Increase in LinkedIn Conversions YoY

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$130K

in Pipeline in 30 Days from LinkedIn

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90%

Decrease in Lead Opportunity Time on LinkedIn

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I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.”

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

The Paid Social Problems We Solve.

THE STRUGGLE

Most paid social programs are optimized for vanity metrics, not revenue. These are the costly gaps we close for our clients.

Paying for Non-Buyers

Standard platform filters often waste 30-50% of your budget on job titles or companies that will never buy your product. We use Manual TAM Verification and account-based prioritization to ensure every dollar is spent on your true Ideal Customer Profile.

Unpredictable Acquisition Costs

Launching ads without a clear ROI target leads to spiraling CPLs that don't align with your company’s growth goals. We lead with Financial Modeling to target a specific LTV:CAC ratio, using high-intent ad formats like conversation ads to qualify buyers before the click.

High Lead Volume, Zero Pipeline

Many agencies brag about "low CPLs" while sending your sales team a flood of low-intent leads that never convert into actual opportunities or revenue. We solve for Lead-to-Revenue by implementing qualifying questions, lead-to-account matching, and Closed Won/Lost Analysis to optimize for high-intent buyers, not just form fills.

Reporting on Clicks, Not Deals

Generic agencies report on CPC and CTR, leaving you unable to prove ROI to your CFO or Board. We provide Attribution Analysis down to the ad unit level, using Stratos to connect social spend directly to CRM opportunities and revenue.

Standard platform filters often waste 30-50% of your budget on job titles or companies that will never buy your product.

We use Manual TAM Verification and account-based prioritization to ensure every dollar is spent on your true Ideal Customer Profile.

Launching ads without a clear ROI target leads to spiraling CPLs that don't align with your company’s growth goals.

We lead with Financial Modeling to target a specific LTV:CAC ratio, using high-intent ad formats like conversation ads to qualify buyers before the click.

Many agencies brag about "low CPLs" while sending your sales team a flood of low-intent leads that never convert into actual opportunities or revenue.

We solve for Lead-to-Revenue by implementing qualifying questions, lead-to-account matching, and Closed Won/Lost Analysis to optimize for high-intent buyers.

Generic agencies report on CPC and CTR, leaving you unable to prove ROI to your CFO or board.

We provide Attribution Analysis down to the ad unit level, using Stratos to connect social spend directly to CRM opportunities and revenue.

Frequently Asked Questions On Paid Social Advertising

Paid Social Advertising FAQ

How do you ensure our ads aren’t reaching "junk" leads or non-buyers?

We use TAM Verification. Instead of relying solely on platform algorithms, we cross-reference your Ideal Customer Profile (ICP) with verified account lists. This ensures your budget is exclusively spent on decision-makers at high-value accounts, virtually eliminating wasted spend on non-qualified clicks.

What is "Financial Modeling" in the context of Paid Social?

We don’t guess your budget; we calculate it. We look at your Average Contract Value (ACV), sales cycle length, and target LTV:CAC ratio to build a media plan that is mathematically designed to be profitable. This allows us to tell you exactly what you need to spend to hit your revenue goals.

How is Directive different from a general social media ads agency?

Most agencies are B2C-native or generalists who prioritize impressions and CTR. Directive is 100% B2B-focused. We understand complex buying committees, long sales cycles, and the necessity of Salesforce/HubSpot integration. We don’t report on “likes”; we report on attributed pipeline and revenue.

How long does it take to see a measurable lift in pipeline?

While platform learning phases take about 2-4 weeks, our Closed Won/Lost Analysis allows us to optimize your campaigns immediately based on historical sales data. Most clients see a significant shift in lead quality within the first 60 days as we refine targeting and messaging toward high-intent segments.

Can you support our Account-Based Marketing (ABM) strategy?

Absolutely. Paid Social is the “air cover” for a successful ABM program. We sync with your sales team’s target account lists to serve specific, tailored messaging to those accounts across LinkedIn, Meta, and YouTube, ensuring your brand is top-of-mind during their entire evaluation process.

Dive Deeper into Paid Social Marketing.

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Let’s elevate your Paid Social strategy.

Tired of paying for paid social leads that don’t convert? We’ll run a custom audit to uncover wasted spend, sharpen your targeting, and drive meaningful pipeline growth. Let’s align your campaigns to what matters—pipeline, revenue, and real business impact.

B2B Discoverability That Drives Revenue

B2B Discoverability That Drives Revenue

A Smarter Way to
Generate Customers

Paid Social Advertising Agency For B2B

Build Social Presence Your Category Follows

Elevate Paid Social Beyond Platform Performance.