B2B DISPLAY & PROGRAMMATIC ADVERTISING: STRATEGY & SERVICES

OPTIMIZING YOUR PAID ADS ACROSS DISPLAY & PROGRAMMATIC

Your campaigns deserve better than blindly optimizing and hoping for the best. Strong results start with a hypothesis and clearly defined goals. From Google’s display network to private ad networks, we manage your campaigns at scale while delivering leads/sales at cost per acquisition that allows you to grow.

PPC Expertise for B2B Clients

The Directive Approach

1 VISUAL DISPLAY A/B TESTING
We comparison test multiple different images and headers to identify the best presentation of your brand to your users. We identify the ideal balance between disruption and authentic brand recognition.
VISUAL DISPLAY A/B TESTING
We comparison test multiple different images and headers to identify the best presentation of your brand to your users. We identify the ideal balance between disruption and authentic brand recognition.
2 A/B TESTING CTA COPY
Once you get their attention, the specific offer your market to users can make or break the success of your ad. We A/B test the ad copy and CTAs to make sure you are capitalizing on the best semantic variations.
A/B TESTING CTA COPY
Once you get their attention, the specific offer your market to users can make or break the success of your ad. We A/B test the ad copy and CTAs to make sure you are capitalizing on the best semantic variations.
3 IMAGE, HTML, GIFS
We understand that the attention of digitally savvy users is becoming harder and harder to grab ahold of. We use a host of different image formats and styles to maximize your captivating engagements.
IMAGE, HTML, GIFS
We understand that the attention of digitally savvy users is becoming harder and harder to grab ahold of. We use a host of different image formats and styles to maximize your captivating engagements.
4 STRATEGIC AD PLACEMENT
Know where to place an ad is just as important as knowing what you’re advertising and how you’re saying it. If you are paying for every click, make sure you place your ads where they generate the most bang for your buck.
STRATEGIC AD PLACEMENT
Know where to place an ad is just as important as knowing what you’re advertising and how you’re saying it. If you are paying for every click, make sure you place your ads where they generate the most bang for your buck.
5 PROGRAMMATIC AD BUYS
Ad Buys represent a unique intersection of paid and organic search that users trust with the reputation of organic results and the ranking of paid results – we know how to get your sites and products on these lists.
PROGRAMMATIC AD BUYS
Ad Buys represent a unique intersection of paid and organic search that users trust with the reputation of organic results and the ranking of paid results – we know how to get your sites and products on these lists.
6 DISPLAY AD PHONE CALL CTAs
Optimizing your CTAs for your optimal conversion is a must when attempting paid search optimization. Hand craft targeted CTAs with actual one-click calls to get your phone ringing off the hook.
DISPLAY AD PHONE CALL CTAs
Optimizing your CTAs for your optimal conversion is a must when attempting paid search optimization. Hand craft targeted CTAs with actual one-click calls to get your phone ringing off the hook.
7 DISPLAY PERFORMANCE
We track multi-channel attribution of different ads to examine how your display ads are performing against other channels.
DISPLAY PERFORMANCE
We track multi-channel attribution of different ads to examine how your display ads are performing against other channels.
8 AUDIENCE REPORTING
We analyze your ideal audience and industry performance to see how you match up with your competitors with following and audience building.
AUDIENCE REPORTING
We analyze your ideal audience and industry performance to see how you match up with your competitors with following and audience building.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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PPC Services We Specialize In

Landing Page Design Service
We align dedicated landing pages with dedicated ads and targeted CTAs with value driven offers to drive new MQLs for your business. With in-house design experts and creatives, we create a storytelling experience that delights and converts.
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Adwords Audit Services
We carefully audit your AdWords account structures and analyze your previous campaigns to see where we can build upon strong foundations and where we can craft brand new custom strategies to increase your ROAS and decrease your CPA.
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Remarketing & Retargeting ADS
By building detailed lists of your prospective leads and ideal customer profiles we can better tell your brand’s unique value proposition to generate demand across social media, search, and display.
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eCommerce Ads & PPC Optimization
We aim to bolster your ROI (return on investment) by consistently generating revenue for your online shopping campaigns. From SKAGs to CRO, we aim to exceed your ecommerce objectives.
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Conversion Rate Optimization
Once a user lands on your site, the real work begins. With user centric storytelling design and value driven copy, we create a delightful and unique user experience on your site. We not only improve your overall conversion rates, we drastically lower your cost per acquisition as well.
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