eCOMMERCE ADVERTISING & SHOPPING ADS FOR B2B

MAXIMIZE YOUR SALES AND REVENUE WHILE DECREASING COSTS

Optimized shopping ads for your B2B eCommerce site will help bolster your overall sales numbers. But without the proper industry expertise, your online paid campaigns may end up costing you more than they make you in the long run. We make sure your shopping campaigns are optimized for the lowest CPAs and highest Conversion Rates.

PPC Expertise for B2B Clients

The Directive Approach

1 MANUAL PRODUCT FEED
Optimize the performance of each of your individual paid ads by maximizing your use of link real-estate. We are experts in managing your Product List Ads via your Google Data Feeds to provide your users the most information possible.
MANUAL PRODUCT FEED
Optimize the performance of each of your individual paid ads by maximizing your use of link real-estate. We are experts in managing your Product List Ads via your Google Data Feeds to provide your users the most information possible.
2 FULL SITE DATA EXPORT
Integrating various platforms and list building tools can help automate your services. But loosing contacts and data in the crossover can be costly. We know how to smoothy export and transition data.
FULL SITE DATA EXPORT
Integrating various platforms and list building tools can help automate your services. But loosing contacts and data in the crossover can be costly. We know how to smoothy export and transition data.
3 IMPORTING, EXPORTING LEAD LISTS
We also know how to import and integrate disparate lists to combine eCommerce campaigns. Building lookalike audience and targeting your email lists will increase return rate, CTRs, and over all engagements.
IMPORTING, EXPORTING LEAD LISTS
We also know how to import and integrate disparate lists to combine eCommerce campaigns. Building lookalike audience and targeting your email lists will increase return rate, CTRs, and over all engagements.
4 IMAGE OPTIMIZATION
Especially for product offers, making sure that the quality or load speed of your images – let alone their creativity and relevancy – is critical. We A/B Test variants to make sure that we use the best creatives and formats of your images.
IMAGE OPTIMIZATION
Especially for product offers, making sure that the quality or load speed of your images – let alone their creativity and relevancy – is critical. We A/B Test variants to make sure that we use the best creatives and formats of your images.
5 PRODUCT OFFERS
We understand the nuances of localized proximity ads and are experts of optimizing targeted or timed search performance to efficiently advertise special limited time offers and boost engagements to spike clicks and conversions.
PRODUCT OFFERS
We understand the nuances of localized proximity ads and are experts of optimizing targeted or timed search performance to efficiently advertise special limited time offers and boost engagements to spike clicks and conversions.
6 TITLE TAG AND DESCRIPTIONS
Optimizing your title tags and meta descriptions, as well as your link text, is one way we can sneak more beneficial value into your ads for the user to see and evaluate – generating a higher CTR with user-centric strategies.
TITLE TAG AND DESCRIPTIONS
Optimizing your title tags and meta descriptions, as well as your link text, is one way we can sneak more beneficial value into your ads for the user to see and evaluate – generating a higher CTR with user-centric strategies.
7 SINGLE PRODUCT CAMPAIGNS
Segmented and aggressively targeted the relevant ads for singular products – like building from the bottom up in all things – is one of the founding principles of conversion rate optimization. And one we are fond of.
SINGLE PRODUCT CAMPAIGNS
Segmented and aggressively targeted the relevant ads for singular products – like building from the bottom up in all things – is one of the founding principles of conversion rate optimization. And one we are fond of.
8 OPTIMIZING ROI
Increasing the number of conversions and clicks on your site is nice. But we look past the vanity metrics of performance to see actual return on investment to ensure your implementations are actually making you money.
OPTIMIZING ROI
Increasing the number of conversions and clicks on your site is nice. But we look past the vanity metrics of performance to see actual return on investment to ensure your implementations are actually making you money.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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PPC Services We Specialize In

Landing Page Design Service
We develop custom landing pages for dedicated ad campaigns to focus your user experience on valued conversions. With detailed in-house creatives, we drive new MQLs to your site.
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Adwords Audit Services
We start each project with a detailed audit of your AdWords account structure to better understand how your previous campaigns have run. The better we know what works, the better we can develop a custom strategy to improve upon your ROAS.
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Remarketing & Retargeting ADS
The first touch is rarely the last touch. By building detailed lists of your ideal customer and their online behaviors, we can better tell your value story across multiple channels and platforms.
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Display & Programmatic Advertising
We place your brand in the most valuable positions to engage your users in the digital environments where they consumer information. We design custom creatives and copy to generate demand for your service/solution.
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Conversion Rate Optimization
From value driven copy to conversion-centric and user-centric design, we make sure that you make the most of the traffic your campaigns generate. We improve all of your paid metrics - from lowering your CPA to improving your ROAS.
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