REMARKETING & RETARGETING ADVERTISING SERVICES

ENSURING YOU DON'T LET ANY VALUABLE LEADS SLIP THROUGH YOUR FINGERS

There are many ways to value, prioritize, and nurture the different levels of leads your site generates for your business. Developing segmented campaigns that target the different touch-points of your pipeline is only one way we will optimize your paid campaigns. Don’t let your visitors or low-level leads bounce off site without becoming valuable leads. Retargeting and remarketing takes the upper funnel channels and utilizes them for revenue-generating conversions.

PPC Expertise for B2B Clients

The Directive Approach

1 RETARGETING SOCIAL ADS
We use social media to connect with users where they naturally engage with branded content. We create campaigns to target previous users of your site to move them from cold to warm leads.
RETARGETING SOCIAL ADS
We use social media to connect with users where they naturally engage with branded content. We create campaigns to target previous users of your site to move them from cold to warm leads.
2 DYNAMIC PRODUCT REMARKETING
We use dynamic product remarketing to advertise your on-site products directly to previous visitors while off-site. This not only broadens the reach of your different product ads, it also expands your sales pipeline.
DYNAMIC PRODUCT REMARKETING
We use dynamic product remarketing to advertise your on-site products directly to previous visitors while off-site. This not only broadens the reach of your different product ads, it also expands your sales pipeline.
3 EMAIL REMARKETING
We embrace multiple different channels to engage your previous users in various contexts. Crafting a professional and informative email remarketing campaign is only one channel to address and optimize.
EMAIL REMARKETING
We embrace multiple different channels to engage your previous users in various contexts. Crafting a professional and informative email remarketing campaign is only one channel to address and optimize.
4 CROSS CHANNEL CAMPAIGNS
We not only use multiple retargeting channels, we know how to combine them as well. Using social media platform’s psychographics with email list building tools, we identify the ideal audience for your campaigns.
CROSS CHANNEL CAMPAIGNS
We not only use multiple retargeting channels, we know how to combine them as well. Using social media platform’s psychographics with email list building tools, we identify the ideal audience for your campaigns.
5 ACCOUNT SPECIFIC RLSAs
We are dedicated to specific targeting practices that allow us to dive deep into each account and each campaign. Building account specific Retargeting Lists for Search Ads (RLSA) is only one way we hyper-focus our expertise.
ACCOUNT SPECIFIC RLSAs
We are dedicated to specific targeting practices that allow us to dive deep into each account and each campaign. Building account specific Retargeting Lists for Search Ads (RLSA) is only one way we hyper-focus our expertise.
6 REMARKETING CTAs
By prioritizing rapid testing we are able to use multiple CTAs in multivariable testing contexts in order to see if softer or harder CTAs are necessary to generate the conversions you are looking for.
REMARKETING CTAs
By prioritizing rapid testing we are able to use multiple CTAs in multivariable testing contexts in order to see if softer or harder CTAs are necessary to generate the conversions you are looking for.
7 UNIQUE AUDIENCE BUILDING
We use a suite of different social media platforms and list building tools to build custom audience to which we target your retargeting ads.
UNIQUE AUDIENCE BUILDING
We use a suite of different social media platforms and list building tools to build custom audience to which we target your retargeting ads.
8 MESSAGE MATCHING
We prioritize the user experience. Which means that we will work hard to ensure your ad, landing page, medium, and message are properly matched and aligned – to guarantee no user is lost or confused on your page.
MESSAGE MATCHING
We prioritize the user experience. Which means that we will work hard to ensure your ad, landing page, medium, and message are properly matched and aligned – to guarantee no user is lost or confused on your page.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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PPC Services We Specialize In

Landing Page Design Service
We focus our landing page design on driving new MQLs (marketing qualified leads) for your business. We rely on in-house creative experts to craft a delightful story telling experience.
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Adwords Audit Services
Success comes from attention to detail and know the specific pain points you are looking to solve. From in-depth audits to technical setup of your account structure, we aim to increase your ROAS.
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Display & Programmatic Advertising
We combine exceptional creatives and copy to generate demand for your business on multiple channels. Our deep market research gives us insights into where you ideal buyer finds information and where to place your brand.
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eCommerce Ads & PPC Optimization
We increase the visibility of your shopping campaigns to generate more quality traffic and increase your overall sales. We also restructure ad groups and ad targeting to lower your cost per acquisitions in improve your ROAS (return on ad spend).
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Conversion Rate Optimization
Generating traffic and getting users to your page is just the beginning. By creating custom landing pages and closely nuancing your AdWords campaigns, we not only decrease your overall cost per acquisitions - we increase your conversions as well.
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