Strategy & Consulting


Gain marketing knowledge while growing your user base, without the extra consulting fees.

Expert consultation, high-level strategies, and transparent collaboration are all just part of the package when working with Directive.

Great time and thought are put into their detailed and frequent reports; which offer tactics, suggestions, and overall strategies for growth and improvement.

Software Marketing Expertise

Get specialized high-level guidance.

Comprehensive Proposal

Be informed from first contact.

Training by Osmosis

Absorb our knowledge.

Communication & Support

Stay updated. Stay efficient.


Evolve your strategies. Elevate your standards.

Textbook marketing approaches fall flat up against the challenges of the software industry. And “flat” is not a good look for your growth.

Armed with data, experience, and understanding of the software business model, Directive injects true expertise into your marketing.

Our CRO services led to these incredible results for:

I look forward to the calls we have with them on a weekly basis.
They’re fun calls, and obviously that wouldn’t go very far without performance. But that sort of cultural partnership has made a big difference in terms of idea generation, trying/failing, and trying to succeed. It allows us to be blunt and honest with each other because we have that comfort.

Jon Peacock

Director of Marketing Tech and Analytics, Procare
Increase in SEO MQLs
Increase in MoM SEO and Paid Search sales
Increase in spend only

Work alongside industry specialists with a track record of success.

Benefit from our deep niche experience.
After helping over 100 software companies achieve their marketing goals, we know a thing or two about growth in this space. We’ve done this before, now we’ll do it for you.

Get strategic insights before you even see a contract.

Choose us for the proof, not just the promises.
Our consulting starts in the sales process, with LTV:CAC modeling, ROI forecasting, and custom strategies presented upfront in your proposal.

Level up your expertise in performance marketing automatically.

Know the “why” behind the choices we make.
Everything we do, we teach. Just by collaborating with us, you and your team will learn new strategies, new tools, and new ways of thinking about performance marketing for software.

Stay informed, focused, and prepared for every meeting.

Feel confident about the work we’re doing.
With in-depth reports, recorded video explanations, and on-tap Slack support from marketing leads to directors, you’ll always be in the loop.

Put your data to work and leave the
guessing to your competition.