SEO KEYWORD RESEARCH SERVICES FOR B2B

DATA-DRIVEN KEYWORD RESEARCH POWERS YOUR SUCCESS

Our approach to keyword research is based on best-in-class tools, expertise, and our secret weapon, being thorough. We target your ideal user with long-tail keywords while capturing your most valuable queries. From topical modeling to exploring new opportunities, find out how our keyword research drives results.

SEO Expertise for B2B Clients

SentinelOne
Liaison
Aegis Software
Total Phase
Phishlabs

The Directive Process

1 CURRENT RANKING
You can’t know where you are going until you know where you’ve been. We start with a comprehensive site and keyword audit to assess your current performance.
CURRENT RANKING
You can’t know where you are going until you know where you’ve been. We start with a comprehensive site and keyword audit to assess your current performance.
2 KEYWORD POTENTIAL
We use a suite of different tools and sites to calculate the potential for different keywords and compare them to other keywords you may want to rank for. You want the most high potential, conversion prone keywords for your campaign.
KEYWORD POTENTIAL
We use a suite of different tools and sites to calculate the potential for different keywords and compare them to other keywords you may want to rank for. You want the most high potential, conversion prone keywords for your campaign.
3 KEYWORD VARIATIONS
We use the same softwares to compare different semantic variations of your primary keywords to identify the best form to use on your pages. Keyword Optimization requires catering to both site crawlers and users at the same time.
KEYWORD VARIATIONS
We use the same softwares to compare different semantic variations of your primary keywords to identify the best form to use on your pages. Keyword Optimization requires catering to both site crawlers and users at the same time.
4 COMPETITIVE KEYWORDS
We will also run a competitive analysis of your primary keywords to see how other sites in your industry are using those keywords to target users.
COMPETITIVE KEYWORDS
We will also run a competitive analysis of your primary keywords to see how other sites in your industry are using those keywords to target users.
5 SEMANTIC VARIATIONS
Google updates are rapidly adapting search engines to better account for user intent and search context. Don’t get left behind with generic and general keywords. We dive into the actual semantics of search terms to optimize for what the users are actually typing into the search bar.
SEMANTIC VARIATIONS
Google updates are rapidly adapting search engines to better account for user intent and search context. Don’t get left behind with generic and general keywords. We dive into the actual semantics of search terms to optimize for what the users are actually typing into the search bar.
6 SUGGESTED SEARCH
We rely on our industry expertise and some search-savvy tricks to help identify what suggested search is showing users when they type your primary keywords into the search bar. We build our long tails off of these suggestions.
SUGGESTED SEARCH
We rely on our industry expertise and some search-savvy tricks to help identify what suggested search is showing users when they type your primary keywords into the search bar. We build our long tails off of these suggestions.
7 AVOIDING OVERLAP
Keyword cannibalization can cost your campaign and your pages vital traffic. Our segmented and organized system avoids keyword overlap to make sure each page ranks for what it needs to.
AVOIDING OVERLAP
Keyword cannibalization can cost your campaign and your pages vital traffic. Our segmented and organized system avoids keyword overlap to make sure each page ranks for what it needs to.
8 KEYWORD VERTICALS
Developing a strong keyword profile is only the beginning. We will comb through the pages of your site to properly orient your verticals, tags, and headers to the proper targeted keyword.
KEYWORD VERTICALS
Developing a strong keyword profile is only the beginning. We will comb through the pages of your site to properly orient your verticals, tags, and headers to the proper targeted keyword.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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SEO Services We Specialize In

Marketing Strategy
We combine our years of experience with our diverse expertise to create custom search campaign strategies that exceed your expectations.
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Link Building
We know the ins and outs of link building. From prioritizing which pages you point backlinks towards, to using link building as a lead gen tactic, we know how to build quality links.
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Enterprise & B2B
At Directive Consulting, Enterprise and B2B accounts are our core focus. We understand the pain point that demand generation poses for businesses balancing multiple objectives. And we are here to solve it.
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Technical SEO
To ensure steady and long lasting growth, we establish a strong foundation to start your campaigns the right way. This comes from a detailed audit and includes technical optimization of site architecture, tags, and more.
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Local Seo
Local markets dependent on mobile search may very well be the future of digital marketing. It is critical that you capture your local markets and leverage mobile as a lead gen force.
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Ecommerce
Our goal is not only to decrease your cost per acquisition. We want to increase your overall sales and drive your ROAS (return on ad spend) as high as possible.
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