Smart Broad: A Next Generation Google Search Campaign

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A guide to leveraging Google's AI-powered technology for improved paid search performance

In this guide, you will learn:

The key levers and building blocks that make up the Smart Broad campaign structure

How we decreased cost per acquisition (CPA) by 45% on average across all accounts

Recommendations for managing and scaling your own Smart Broad campaign

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Smart Broad: A Next Generation Google Search Campaign

A guide to leveraging Google's AI-powered technology for improved PPC performance

In Smart Broad: A Next-Generation Google Search Campaign, we share Directive’s unique approach to paid search that combines broad match keyword types with Google’s AI-powered smart bidding strategies. 

This account structure allows for a high level of control over the campaign, but eliminates the need for manual bidding adjustments. The result is a future-proofed campaign that maximizes conversions at a much lower cost-per-acquisition.