Smart Broad: A Next Generation Google Search Campaign
© 2020 Directive | Privacy Policy
Download GuideA guide to leveraging Google's AI-powered technology for improved paid search performance
In this guide, you will learn:
The key levers and building blocks that make up the Smart Broad campaign structure
How we decreased cost per acquisition (CPA) by 45% on average across all accounts
Recommendations for managing and scaling your own Smart Broad campaign
Grab your copy
Enter your information to unlock the complete guide.
Smart Broad: A Next Generation Google Search Campaign
A guide to leveraging Google's AI-powered technology for improved PPC performance
In Smart Broad: A Next-Generation Google Search Campaign, we share Directive’s unique approach to paid search that combines broad match keyword types with Google’s AI-powered smart bidding strategies.
This account structure allows for a high level of control over the campaign, but eliminates the need for manual bidding adjustments. The result is a future-proofed campaign that maximizes conversions at a much lower cost-per-acquisition.