State of Search Marketing 2020

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The latest search marketing data, insights, and industry benchmarks for software marketers.

What’s in the Report

A growing number of software organizations are relying on search marketing strategies to drive business growth. To gain better insight into current industry practices, Directive surveyed over 140 SaaS marketing practitioners and collected their responses to create the State of Search Marketing 2020 report. This report is designed to be a complete resource for strategic search marketing data, insights, and actionable takeaways provided by Directive experts.

Paid Search

The value in using audience data and automation to fuel paid search campaigns

SEO

Best practices for optimizing technical and on-page web elements to boost organic traffic rankings  

CRO

How conversion testing can lead to improved landing page performance

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State of Search Marketing 2020

The latest search marketing data, insights, and industry benchmarks for software marketers.