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 Strategic Process For An Irvine SEO Company


Shelly R. from Tustin has a thirty minute lunch break giving her less than five minutes to decide what she wants to eat that day. Tired of all of the obvious local eateries, she decides that she has a taste for some sushi, but it needs to be quick and within her budget.  In a hurry she googles, “cheap place for a quick bite of Sushi in Orange County.” While Shelly usually only clicks on the first three or four results that come up, she can’t find what she’s looking for, so she keeps scrolling.  She scrolls all the way to the bottom of the page and is still unsuccessful in her quest for sushi.  She contemplates venturing onto the second page of results, but figures it will render useless suggestions so she scrolls back to the top and settles on the second restaurant she sees although it’s a little pricey.

This is SEO.

This is Search Engine Optimization.

How is this done? 

It’s simple. We make your name known. Using our refined SEO strategies, we make sure that you stand out amongst competitors. We want to build a reputation that radiates through the digital world because the success of your business truly falls on the shoulders of your reputation. We believe in making your digital presence known and known well. With Directive Consulting, we provide individual attention to your business in order to assess and personalize a digital marketing strategy according to your needs. Search Engine Optimization is one of the many ways that we are able to do this.

Let’s put it this way. You need to be on that first page. Being on the first page of search results expands the amount of consumers you reach and greatly enhances your credibility. Directive Consulting, an Irvine SEO Company, specializes in Search Engine Optimization so that Shelly R. and other consumers can see your company on that first page of search results. With our refined SEO strategies, we strive to increase traffic to your webpage in order to generate more business for you. Our Search Engine Optimization strategy incorporates Keyword formulation, Link building, Content marketing, and Backend optimization in order to yield the most effective results.

Search Engine Optimization is only one of the dynamic features of Directive Consulting. What we offer to our clients is the complete package.

In today’s day and age, marketing is no longer as simple as posting flyers in coffee shops and handing out business cards to people you meet in grocery stores. Unfortunately, people often do not even look up from their phones long enough to read the advertisement posted on the register in front of them. Today’s consumers spend most of their time with their faces glued to smart phones and their fingers typing faster than they can think. With that being said, businesses have had to rethink the way they do business. They have had to revise and re-strategize the way they get attention – the way they get customers. At Directive Consulting, we are able to do just that.

Directive Consulting focuses on making a name for businesses in the digital world. With business competition being fiercer than ever, an active and influential internet and media presence is critical to the success of any business. The fault with many businesses is that they believe that having an effective digital presence simply means having a semi-functioning website and a Facebook page with a few hundred likes. Unfortunately, digital marketing is no longer that simple. This is no longer good enough for the average consumer.


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A sushi competitor down the street has better deals then the one Shelly R. chose to visit for lunch, but they are struggling to gain customer attention. They have a Facebook page with around 200 likes and they post once a month a picture of their staff or maybe a few pictures of people enjoying a meal at the restaurant. The only website that they have is an outdated one that one of the former younger bus boys made for them three years ago that no one knows the password to in order to go on and update the content. For business, they rely on word of mouth and customer loyalty and they are not doing terribly in terms of revenue, but they certainly are not living up to their full potential.

This is not having an effective digital media presence.

Shelly R. visits the sushi restaurant that she found on google for lunch and actually had a very pleasant experience. On her next fifteen minute break, she goes back to their website to see if they have any happy hours or daily specials. She not only finds a full page on the website dedicated to telling customers when and what the specials are, but she is encouraged to download the application onto her phone, which she does. Upon downloading the app, she discovers that it shows what the specials are each day and also specials for the following week as well.  She also reads that if she hashtags #sushisunday on her twitter or Instagram accounts then she gets entered into a weekly raffle for a free meal at the restaurant.  Shelly and her coworkers decide to make a tradition in going to this restaurant every Sunday where they post on their social media accounts with the hashtag #sushisunday each time they are there. Many of their followers comment and like on their posts each week and ask for more information about the restaurant and its #sushisundays.

That is having an effective digital media presence.

Let us help take you from the first scenario to the second.

Now this example is only one possibility. With Directive Consulting you can choose the services that you do and don’t need from us. We maintain an open conversation with you and you may add on and take off services as desired. But no matter what your needs may be, we are sure to have a custom solution for you. We are able to serve your individual business, whatever the current state of your digital presence may be.

One of the many tools we use in our digital marketing strategy is Search Engine Optimization but that’s not all.

What do we offer?

At Directive Consulting, we focus on four principle strategies:  digital marketing, web design, lead generation, and application development.

Digital Marketing

Digital marketing is the most important facet of marketing in our world today. What is digital marketing, though? And how can it truly be mastered? Well, Digital Marketing is anything consumers are exposed to that is not on a printed piece of paper or on the bumper of a car. Digital marketing is everything we see on the internet – every aspect of it. This broad diversity often makes businesses feel overwhelmed and at a loss for where to start because of the internet’s wide diversity. Digital media continues to transform in in a way that makes it difficult for even the most technologically advanced company to keep up. We at Directive Consulting want to help you not only keep up, but we want to help you get ahead. Using search engine marketing, email marketing, social media marketing, website analytics, and paid advertisements we are able to develop a strategy for your business that will get you to a recognizable digital platform.  After all, who has time to worry about search engines and hashtags? We do.

Web Design

Credibility and web design go hand in hand. It’s nearly impossible for one to exist without the other. According to instantshift.com, the average wait time for a website to load is 2. 078 seconds. This means that if your website takes any longer than that you are at a risk for losing that consumer’s business. They are more likely to try another search and click on the next best thing. Did you also know that users are more likely to visit and stay on websites that have a darker color scheme? Or that websites with bullet points get more traction than those that do not have bullet points? Now, we don’t expect you to know all of these intricate facts and figures about web design efficiency. We expect you to know you’re goals, we want you to know the where you see the future of your company headed; leave all of the boring web analytics up to us.

Lead Generation

Lead Generation is one of the few ways that we can get you in direct contact with consumers. Our recipe for generating leads is simple, yet extremely effective. Our first step in the process is to research so we can find the best possible leads that fit the exact type of consumer that you are looking for. After we have discovered the best possible leads, we email them as our “first touch” strategy. Then we follow up with these consumers using a fax, second email, or voice message in order for them to become more familiar with who you are. The last step, is up to you! You then tell us how you want to proceed in the final conversion of the consumer to your customer – website, social media, phone contact – it’s completely up to you! Directive Consulting’s “multiple touch” lead generation program will position your business to excel.

Application Development

In the digital era that we are living in today, people spend the majority of their time finding solutions to their everyday problems on the internet which is now at the touch of their fingertips. Newspapers and TV commercials have taken a backseat for marketing due to the rise of social media. Phone Applications or “Apps” have revolutionized the way businesses interact with consumers. These apps allow customers to interact with companies at their own disposal in a convenient manner.   Businesses with Apps are more likely to increase customer loyalty and we have some of the best application developers to make sure that your app runs smoothly, efficiently and has a professional look.

In using these strategies and in a direct partnership with you, we are able to create unique digital marketing content based on your individual needs.

We, an Irvine SEO Company, specialize in branding your company in the digital media in ways that it will draw more positive attention. We can’t do this if we don’t know your business. We want to get to know you and know your business so that we can represent it in the most authentic form possible. Working with us is a two-way street. The best part of our job is sitting down with you, personally and one- on- one so that we can hear your thoughts and ideas. We want your input whenever you have it and we are ready to fill in the gaps when you feel at a standstill.

 Why choose us?

At Directive Consulting, we have integrity and firm core values and we stick to them. Because of these values, we only perform white-hat SEO practices. This just means that we are serious about upholding standards in the SEO industry and we will make sure that your website will never be at risk for penalization from search engines. You have our word.

At our Irvine SEO Company, we don’t want to just give you the tools you need and leave you to figure out the rest. We want to talk to you, understand your goals, and create a plan that will work for you.  With our Free Website Audit we will do a diagnostic review of your website’s performance and structure so we can figure out how to get your website to perform at the best of its capabilities. We want to walk with you along the way. We have monthly meetings with each of our clients so that we are consistently on the same page. We want to make sure that you are always in the loop of what we are doing and the future goals we have in mind for your business. We at Directive Consulting cannot wait to build a partnership with you and begin to take your business to the next level.

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