{"id":16140,"date":"2019-06-12T05:11:18","date_gmt":"2019-06-12T05:11:18","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=glossary&p=16140"},"modified":"2025-03-13T12:15:42","modified_gmt":"2025-03-13T16:15:42","slug":"click-through-rate","status":"publish","type":"glossary","link":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/click-through-rate\/","title":{"rendered":"Click Through Rate (CTR)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Click through rate (CTR) is a marketing term that refers to the percentage of people visiting a web page from an advertisement or organic search 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