{"id":16499,"date":"2019-07-15T13:47:32","date_gmt":"2019-07-15T13:47:32","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=glossary&p=16499"},"modified":"2025-03-13T12:15:00","modified_gmt":"2025-03-13T16:15:00","slug":"conversion-rate","status":"publish","type":"glossary","link":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/","title":{"rendered":"Conversion Rate"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-16499","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nConversion Rate: What is a Conversion Rate? | Directive<\/title>\n<meta name=\"description\" content=\"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate: What is a Conversion Rate? | Directive\" \/>\n<meta property=\"og:description\" content=\"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T16:15:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/glossary\\\/conversion-rate\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/glossary\\\/conversion-rate\\\/\",\"name\":\"Conversion Rate: What is a Conversion Rate? | Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"datePublished\":\"2019-07-15T13:47:32+00:00\",\"dateModified\":\"2025-03-13T16:15:00+00:00\",\"description\":\"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/glossary\\\/conversion-rate\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/glossary\\\/conversion-rate\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/glossary\\\/conversion-rate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion Rate: What is a Conversion Rate? | Directive","description":"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Conversion Rate: What is a Conversion Rate? | Directive","og_description":"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.","og_url":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/","og_site_name":"Directive UK","article_modified_time":"2025-03-13T16:15:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/","url":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/","name":"Conversion Rate: What is a Conversion Rate? | Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"datePublished":"2019-07-15T13:47:32+00:00","dateModified":"2025-03-13T16:15:00+00:00","description":"A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Conversion Rate"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/glossary\/16499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=16499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}