{"id":17332,"date":"2023-10-12T12:22:50","date_gmt":"2023-10-12T12:22:50","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=glossary&p=17332"},"modified":"2025-11-13T13:20:05","modified_gmt":"2025-11-13T18:20:05","slug":"marketing-channel","status":"publish","type":"glossary","link":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/marketing-channel\/","title":{"rendered":"Marketing Channel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

A marketing channel is a set of people, organizations, and activities that work together to transfer goods (products and services) from the point of origin to the point of consumption. 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