{"id":26031,"date":"2022-02-03T03:22:52","date_gmt":"2022-02-03T03:22:52","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=glossary&p=26031"},"modified":"2025-03-07T08:59:03","modified_gmt":"2025-03-07T13:59:03","slug":"sales-accepted-lead-sal","status":"publish","type":"glossary","link":"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/sales-accepted-lead-sal\/","title":{"rendered":"What is a Sales Accepted Lead (SAL)?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

To ensure alignment between marketing and sales during lead hand-off, tech companies can implement a lead acceptance process where MQLs must be qualified as Sales Accepted Leads (SALs) before they will be accepted as sales-ready. 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