{"id":50287,"date":"2026-02-13T12:02:20","date_gmt":"2026-02-13T17:02:20","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=50287"},"modified":"2026-04-01T12:48:11","modified_gmt":"2026-04-01T16:48:11","slug":"convert","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/convert\/","title":{"rendered":"Convert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50287\" class=\"elementor elementor-50287\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90bf735 e-con-full e-flex e-con e-parent\" data-id=\"90bf735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44effc6 elementor-widget elementor-widget-shortcode\" data-id=\"44effc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"50292\" class=\"elementor elementor-50292\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#333333\" class=\"elementor-element elementor-element-b8d1e1a main-pad principle-nav e-flex e-con-boxed e-con e-parent\" data-id=\"b8d1e1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564290a elementor-hidden-tablet elementor-hidden-mobile cg-title elementor-hidden-laptop elementor-widget elementor-widget-heading\" data-id=\"564290a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\">DiscoverabilityOS\u2122<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-b9894bb hover-arrow next next1 e-con-full e-flex e-con e-child\" data-id=\"b9894bb\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/model\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eeb681 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"3eeb681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrinciple 1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9116bfe arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9116bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-purple.svg\" class=\"attachment-large size-large wp-image-50733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-cc94734 hover-arrow next next2 e-con-full e-flex e-con e-child\" data-id=\"cc94734\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/define\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9e98d hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"ad9e98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNext Principle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef12cb9 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ef12cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-purple.svg\" class=\"attachment-large size-large wp-image-50733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3c4cc69 hover-arrow next next3 e-con-full e-flex e-con e-child\" data-id=\"3c4cc69\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/captivate\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf08e0 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"bbf08e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNext Principle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326a158 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"326a158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-purple.svg\" class=\"attachment-large size-large wp-image-50733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-bf3de6f hover-arrow next next4 e-con-full e-flex e-con e-child\" data-id=\"bf3de6f\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/convert\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15aae3 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"a15aae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNext Principle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0c22f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6a0c22f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-purple.svg\" class=\"attachment-large size-large wp-image-50733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-cd5e21e hover-arrow next next5 e-con-full e-flex e-con e-child\" data-id=\"cd5e21e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/scale\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-332372a hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"332372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNext Principle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f8f65 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d4f8f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-purple.svg\" class=\"attachment-large size-large wp-image-50733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-090026d fixed-logo dce_masking-none elementor-widget elementor-widget-image\" data-id=\"090026d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"209\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/04\/directive-logo-inverse.svg\" class=\"attachment-large size-large wp-image-37130\" alt=\"Directive Consulting logo inverse\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1213d5c elementor-icon-list--layout-inline elementor-align-end elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-laptop elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1213d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/model\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Principle 1<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/define\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Principle 2<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/captivate\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Principle 3<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/convert\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Principle 4<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/scale\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Principle 5<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0B321C\" class=\"elementor-element elementor-element-23744f6 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"23744f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/02\/principle4.svg\" class=\"elementor-element elementor-element-4ec1005 p-120 e-flex e-con-boxed e-con e-child\" data-id=\"4ec1005\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a773e9 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"7a773e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Principle 4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffecc2 elementor-widget elementor-widget-heading\" data-id=\"1ffecc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Convert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6cb627 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"e6cb627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCapture demand at the <strong>moment of intent.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b2060 e-con-full e-flex e-con e-child\" data-id=\"c3b2060\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134bb59 button-primary button-fill-solid elementor-widget elementor-widget-button\" data-id=\"134bb59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bdbff6 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"5bdbff6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88e1081 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"88e1081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Intent <span class=\"heading-green\">Into Revenue<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c64d3e pre-title-main e-flex e-con-boxed e-con e-child\" data-id=\"3c64d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2221a15 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"2221a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e44b100 pre-title pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"e44b100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIntent Capture Framework\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99577bb pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"99577bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When your ICP is ready, presence matters. Decisions happen across search results, AI answers, reviews, feeds, and streaming environments, often long before a form fill or demo request. This stage ensures the brand shows up with clarity and credibility wherever intent emerges.<br \/><br \/><strong>Customer Generation<\/strong> treats awareness and conversion as a connected motion. By sequencing investment across cold and warm audiences, <strong>DiscoverabilityOS\u2122<\/strong> builds demand upstream and captures it efficiently downstream. The result is lower acquisition costs, stronger response rates, and a scalable path from first impression to revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b57ff2 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"0b57ff2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435533f elementor-widget elementor-widget-heading\" data-id=\"435533f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-green\">Full-Funnel<\/span> Advertising for B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ebfbf pre-title-main e-flex e-con-boxed e-con e-child\" data-id=\"39ebfbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c421b19 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"c421b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2229e pre-title pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"8f2229e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCompounding Growth System\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d89967 pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"8d89967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnecting awareness and retargeting into a single, compounding growth system.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-174130a e-con-full e-flex e-con e-child\" data-id=\"174130a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5e956 elementor-widget__width-initial elementor-hidden-mobile dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9e5e956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/full-funnel-1.svg\" class=\"attachment-large size-large wp-image-50293\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0685ea4 funnel-img elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0685ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/funnel1.svg\" class=\"attachment-large size-large wp-image-50314\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194ef70 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"194ef70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/funnel2.svg\" class=\"attachment-large size-large wp-image-50315\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8b499 funnel-img elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d8b499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"948\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/funnel3.svg\" class=\"attachment-large size-large wp-image-50316\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07667bc main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"07667bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bb873 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bb873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion <span class=\"heading-green\">Happens Everywhere<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a30eb6f pre-title-main e-flex e-con-boxed e-con e-child\" data-id=\"a30eb6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4a2bc7 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"c4a2bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc738a pre-title pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"4fc738a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHigh-Intent Activation\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f984a pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"97f984a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tActivate high-intent moments across the channels your ICP turns to when decisions are made.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d3a028 icon-box-container e-flex e-con-boxed e-con e-parent\" data-id=\"0d3a028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d64a7e e-grid e-con-full e-con e-child\" data-id=\"6d64a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-4a4e8be ib-green e-con-full e-flex e-con e-child\" data-id=\"4a4e8be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b538d6f elementor-widget elementor-widget-html\" data-id=\"b538d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"43\" height=\"50\" viewBox=\"0 0 43 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M34.9336 33.6714L20.46 26.978V28.5581H13.6787V43.3843H11.5977V28.5581H6.22656V25.2964H0V14.0288H6.22656V11.9526H20.46V13.3081L34.9336 6.61572V33.6714ZM20.7559 15.1323V25.1558L33.1543 30.8892V9.39893L20.7559 15.1323ZM42.7119 26.4927L41.8223 28.0337L36.6768 25.062L37.5664 23.522L42.7119 26.4927ZM8.00586 26.7788H18.6807V13.7319H8.00586V26.7788ZM1.7793 23.5171H6.22656V15.8081H1.7793V23.5171ZM42.665 20.4233H36.7236V18.644H42.665V20.4233ZM42.7119 12.5747L37.5664 15.5464L36.6768 14.0054L41.8223 11.0347L42.7119 12.5747Z\" fill=\"#176739\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2985197 elementor-widget elementor-widget-heading\" data-id=\"2985197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Search: Paid &amp; Organic<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e896 description elementor-widget elementor-widget-text-editor\" data-id=\"253e896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOwn high\u2011intent SERPs (paid + organic), build landing systems, ruthlessly test offers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-a348b43 ib-green e-con-full e-flex e-con e-child\" data-id=\"a348b43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1cf8d svg-stroke elementor-widget elementor-widget-html\" data-id=\"dc1cf8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"43\" height=\"52\" viewBox=\"0 0 43 52\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"21.3493\" cy=\"21.3493\" r=\"20.4598\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<circle cx=\"21.3492\" cy=\"21.3493\" r=\"15.7155\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M24.2793 16.9466L24.4834 17.3333L24.915 17.4075L31.0996 18.4778L26.7246 22.9798L26.4199 23.2933L26.4824 23.7259L27.376 29.9388L21.7432 27.1693L21.3506 26.9759L20.958 27.1693L15.3242 29.9388L16.2188 23.7259L16.2812 23.2933L15.9766 22.9798L11.6016 18.4778L17.7861 17.4075L18.2178 17.3333L18.4219 16.9466L21.3506 11.3948L24.2793 16.9466Z\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M24.3145 41.262L29.3594 50L32.689 45.0007L38.6834 44.6168L34.7051 37.7262\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M18.5215 41.262L13.4766 50L10.1469 45.0007L4.15257 44.6168L8.13085 37.7262\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff8bcd elementor-widget elementor-widget-heading\" data-id=\"9ff8bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Review Sites<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3b0f0 description elementor-widget elementor-widget-text-editor\" data-id=\"fc3b0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfluence buyer consideration and AI knowledge graphs by showing up where validation happens.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-50e24fa ib-green e-con-full e-flex e-con e-child\" data-id=\"50e24fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04c24b svg-stroke elementor-widget elementor-widget-html\" data-id=\"d04c24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"46\" height=\"50\" viewBox=\"0 0 46 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M40.3357 17.3767C42.2589 22.1663 42.3008 27.5057 40.4531 32.3249C38.6054 37.144 35.0046 41.0868 30.3724 43.363C25.7402 45.6392 20.4188 46.0806 15.4749 44.5987C10.531 43.1168 6.32978 39.8211 3.71335 35.3722C1.09693 30.9233 0.258599 25.6499 1.36639 20.6089C2.47419 15.568 5.44625 11.132 9.68689 8.18995C13.9275 5.24795 19.1234 4.01737 24.2331 4.74484C29.3429 5.47232 33.9888 8.10409 37.2399 12.1127\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M33.7739 20.1375C34.9973 23.2638 34.9973 26.7364 33.7739 29.8627C32.5504 32.9891 30.1935 35.5393 27.1731 37.0049C24.1527 38.4704 20.6908 38.7436 17.4779 37.7698C14.2651 36.7961 11.5373 34.647 9.83873 31.7513C8.14013 28.8555 7.59553 25.4259 8.31353 22.1464C9.03152 18.8669 10.9594 15.9785 13.7125 14.0574C16.4657 12.1363 19.8419 11.3236 23.1677 11.7814C26.4936 12.2392 29.5246 13.9339 31.6563 16.5274\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M27.3733 23.4254C27.5801 24.2166 27.6291 25.0407 27.5174 25.8508C27.4057 26.6608 27.1356 27.441 26.7224 28.1466C26.3092 28.8523 25.7611 29.4697 25.1093 29.9635C24.4576 30.4573 23.7149 30.8179 22.9238 31.0248C22.1326 31.2316 21.3085 31.2805 20.4984 31.1689C19.6884 31.0572 18.9082 30.787 18.2026 30.3739C17.4969 29.9607 16.8795 29.4126 16.3857 28.7608C15.8919 28.109 15.5312 27.3664 15.3244 26.5752C15.1176 25.7841 15.0686 24.9599 15.1803 24.1499C15.292 23.3398 15.5622 22.5597 15.9753 21.854C16.3885 21.1484 16.9366 20.531 17.5884 20.0372C18.2402 19.5433 18.9828 19.1827 19.774 18.9759C20.5651 18.7691 21.3893 18.7201 22.1993 18.8318C23.0094 18.9435 23.7895 19.2136 24.4952 19.6268C25.2008 20.04 25.8182 20.5881 26.312 21.2399C26.8059 21.8916 27.1665 22.6343 27.3733 23.4254L27.3733 23.4254Z\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M35.7439 20.4936L31.3548 19.1102L32.3518 14.6183L39.5321 10.4728L38.7109 14.1697L38.5342 14.9652L39.312 15.2108L42.9241 16.3481L35.7439 20.4936Z\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<path d=\"M31.4299 19.0697L21.1998 24.9663\" stroke=\"#176739\" stroke-width=\"1.77911\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edfe17 elementor-widget elementor-widget-heading\" data-id=\"3edfe17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ABM<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5d41c description elementor-widget elementor-widget-text-editor\" data-id=\"8c5d41c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRun native 1:1 ABM on LinkedIn with tight targeting and creative built to break into priority accounts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-8022bb0 ib-green e-con-full e-flex e-con e-child\" data-id=\"8022bb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c680bd elementor-widget elementor-widget-html\" data-id=\"6c680bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.4287 29.6445C18.3988 30.0233 18.3838 30.4066 18.3838 30.793C18.3838 30.8947 18.3856 30.9964 18.3877 31.0977C17.5399 31.232 16.6695 31.3018 15.7832 31.3018C13.8579 31.3018 12.0107 30.9731 10.3018 30.3701L4.06152 34.2461V26.335C1.54188 23.6742 0 20.1421 0 16.2627C0.000260919 7.91495 7.11012 1.22464 15.7832 1.22461C24.3505 1.22461 31.3927 7.75273 31.5635 15.958C31.5348 15.9625 31.5061 15.968 31.4775 15.9727C32.3524 15.8292 33.2516 15.7539 34.168 15.7539C42.841 15.7541 49.9512 22.4451 49.9512 30.793C49.9511 34.6723 48.4083 38.2036 45.8887 40.8643V48.7754L39.6494 44.8994C37.9406 45.5024 36.0932 45.831 34.168 45.8311C25.4948 45.8311 18.385 39.1408 18.3848 30.793C18.3848 30.4066 18.3988 30.0233 18.4287 29.6445ZM34.168 17.5332C26.3902 17.5332 20.1631 23.5125 20.1631 30.793C20.1633 38.0733 26.3903 44.0518 34.168 44.0518C36.0314 44.0517 37.8078 43.7076 39.4307 43.084L39.8428 42.9258L44.1094 45.5762V40.1367L44.3682 39.877C46.732 37.4983 48.1718 34.302 48.1719 30.793C48.1719 23.5126 41.9455 17.5334 34.168 17.5332ZM41.3467 37.0859H33.6377V35.3066H41.3467V37.0859ZM41.3467 32.3418H28.0039V30.5625H41.3467V32.3418ZM15.7832 3.00391C8.00561 3.00394 1.77956 8.98241 1.7793 16.2627C1.7793 19.7719 3.21812 22.9689 5.58203 25.3477L5.84082 25.6074V31.0459L10.1074 28.3955L10.5205 28.5547C12.1435 29.1784 13.9196 29.5225 15.7832 29.5225C16.7005 29.5225 17.5964 29.4389 18.4629 29.2803C19.1126 23.062 23.7269 17.9947 29.8203 16.333C29.8093 16.336 29.7981 16.3388 29.7871 16.3418C29.7873 16.3156 29.7871 16.2889 29.7871 16.2627C29.7868 8.98239 23.5608 3.00391 15.7832 3.00391ZM41.3467 28.4863H28.0039V26.708H41.3467V28.4863ZM16.9053 22.2432H9.19629V20.4639H16.9053V22.2432ZM22.5391 17.7949H9.19629V16.0166H22.5391V17.7949ZM30.75 16.1084C30.7158 16.1156 30.6816 16.1225 30.6475 16.1299C30.6816 16.1225 30.7158 16.1156 30.75 16.1084ZM31.2031 16.0195C31.1581 16.0277 31.1132 16.0364 31.0684 16.0449C31.1132 16.0364 31.1581 16.0277 31.2031 16.0195ZM22.5391 13.6436H9.19629V11.8652H22.5391V13.6436Z\" fill=\"#176739\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ade1ed elementor-widget elementor-widget-heading\" data-id=\"3ade1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11edf9 description elementor-widget elementor-widget-text-editor\" data-id=\"a11edf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEngage your ICP on platforms including Reddit, Meta, TikTok, and LinkedIn through clear, value-first exchanges.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-bc42de8 ib-green e-con-full e-flex e-con e-child\" data-id=\"bc42de8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3866bc5 elementor-widget elementor-widget-html\" data-id=\"3866bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"51\" height=\"50\" viewBox=\"0 0 51 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M20.6006 21.4528L19.7537 21.725L19.8935 22.1599L20.3283 22.2997L20.6006 21.4528ZM31.3721 24.9157L31.6442 25.7626L34.2793 24.9159L31.6443 24.0688L31.3721 24.9157ZM20.6006 28.3766L20.3285 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10.4486L40.4793 10.7208L40.6191 11.1556L41.0539 11.2954L41.3262 10.4486ZM47.3848 12.3968L47.657 13.2437L50.2913 12.3971L47.6571 11.55L47.3848 12.3968ZM41.3262 14.3441L41.054 13.4972L40.6191 13.637L40.4793 14.0719L41.3262 14.3441ZM39.3789 20.4027L38.5321 20.675L39.3791 23.3092L40.2258 20.6749L39.3789 20.4027ZM37.4307 14.3441L38.2775 14.0718L38.1377 13.637L37.7029 13.4972L37.4307 14.3441ZM31.373 12.3968L31.1007 11.55L28.467 12.3971L31.1008 13.2437L31.373 12.3968ZM37.4307 10.4486L37.703 11.2954L38.1377 11.1556L38.2775 10.721L37.4307 10.4486ZM39.3789 4.39098L40.2258 4.11875L39.3791 1.48492L38.5321 4.11863L39.3789 4.39098ZM41.3262 10.4486L41.0539 11.2954L47.1124 13.2437L47.3848 12.3968L47.6571 11.55L41.5985 9.60175L41.3262 10.4486ZM47.3848 12.3968L47.1126 11.55L41.054 13.4972L41.3262 14.3441L41.5984 15.191L47.657 13.2437L47.3848 12.3968ZM41.3262 14.3441L40.4793 14.0719L38.532 20.1305L39.3789 20.4027L40.2258 20.6749L42.1731 14.6163L41.3262 14.3441ZM39.3789 20.4027L40.2258 20.1304L38.2775 14.0718L37.4307 14.3441L36.5838 14.6164L38.5321 20.675L39.3789 20.4027ZM37.4307 14.3441L37.7029 13.4972L31.6453 11.55L31.373 12.3968L31.1008 13.2437L37.1584 15.191L37.4307 14.3441ZM31.373 12.3968L31.6454 13.2437L37.703 11.2954L37.4307 10.4486L37.1583 9.60177L31.1007 11.55L31.373 12.3968ZM37.4307 10.4486L38.2775 10.721L40.2257 4.66334L39.3789 4.39098L38.5321 4.11863L36.5838 10.1762L37.4307 10.4486ZM39.3789 4.39098L38.532 4.66322L40.4793 10.7208L41.3262 10.4486L42.173 10.1764L40.2258 4.11875L39.3789 4.39098Z\" fill=\"#176739\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b2236 elementor-widget elementor-widget-heading\" data-id=\"37b2236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">AI &amp; Generative Engines<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86f076 description elementor-widget elementor-widget-text-editor\" data-id=\"b86f076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfluence AI-generated answers buyers trust, driving conversion rates up to 3x higher than search.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-b5620b5 ib-green e-con-full e-flex e-con e-child\" data-id=\"b5620b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e350ac elementor-widget elementor-widget-html\" data-id=\"5e350ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"43\" height=\"50\" viewBox=\"0 0 43 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M42.6992 41.0122H0V8.98779H42.6992V41.0122ZM1.7793 39.2329H40.9199V14.3247H1.7793V39.2329ZM10.6748 33.895H37.3613V35.6743H10.6748V36.564H7.11719V35.6743H5.33789V33.895H7.11719V33.0054H10.6748V33.895ZM26.3906 24.7036L18.6807 29.1509V20.2554L26.3906 24.7036ZM1.7793 12.5464H40.9199V10.7671H1.7793V12.5464Z\" fill=\"#176739\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5099e64 elementor-widget elementor-widget-heading\" data-id=\"5099e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CTV\/Programmatic<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962aa23 description elementor-widget elementor-widget-text-editor\" data-id=\"962aa23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReach your exact audience on TV through focused TAM targeting and modern programmatic buying.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0B321C\" class=\"elementor-element elementor-element-af8d34f main-pad pad-120 loop-section-dark e-flex e-con-boxed e-con e-parent\" data-id=\"af8d34f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e38cfbf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e38cfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional <strong>Resources<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cd83c e-flex e-con-boxed e-con e-child\" data-id=\"15cd83c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5cd03 elementor-widget__width-initial body-x-large elementor-widget elementor-widget-text-editor\" data-id=\"3d5cd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLooking for more information on Financial Modelling? Explore our free resources and get the Directive point of view.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8418f47 elementor-widget__width-inherit video-carousel elementor-widget elementor-widget-html\" data-id=\"8418f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n<div class=\"center-carousel\">\r\n    <div class=\"slider-item\">\r\n        <div class=\"slider-item-content\">\r\n        <a href=\"https:\/\/www.youtube.com\/shorts\/DIqll-a5FJo\" target=\"_blank\">\r\n            <div class=\"slider-item-content-image\">\r\n        <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/02\/03_short_Your-B2B-Ads-Are-Too-Safe.jpg\">\r\n        <\/div>\r\n        <div class=\"slider-item-content-data\">\r\n        <div class=\"label\">Video<\/div>\r\n        <div class=\"title\">Your B2B Ads Are Too Safe<\/div>\r\n        <div class=\"slider-description\"><\/div>\r\n        <\/div>\r\n        <\/a>\r\n        <\/div>\r\n    <\/div> \r\n\t\t\r\n\t<div class=\"slider-item\">\r\n        <div class=\"slider-item-content\">\r\n        <a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/ai-advertising-on-generative-ai-platforms-a-b2b-playbook-for-2026\/\">\r\n            <div class=\"slider-item-content-image\">\r\n        <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/02\/Blog_02092026_v4_1000x563.png\">\r\n        <\/div>\r\n        <div class=\"slider-item-content-data\">\r\n        <div class=\"label\">Post<\/div>\r\n        <div class=\"title\">AI Advertising on Generative AI Platforms: A B2B Playbook for 2026<\/div>\r\n        <div class=\"slider-description\"><\/div>\r\n        <\/div>\r\n        <\/a>\r\n        <\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"slider-item\">\r\n        <div class=\"slider-item-content\">\r\n        <a href=\"https:\/\/www.youtube.com\/watch?v=BK7JgEo-uUE\" target=\"_blank\">\r\n            <div class=\"slider-item-content-image\">\r\n        <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/02\/04_sournsaas_geovsseovsaeo.jpg\">\r\n        <\/div>\r\n        <div class=\"slider-item-content-data\">\r\n        <div class=\"label\">Video<\/div>\r\n        <div class=\"title\">GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive<\/div>\r\n        <div class=\"slider-description\"><\/div>\r\n        <\/div>\r\n        <\/a>\r\n        <\/div>\r\n    <\/div>\r\n   \r\n  <\/div>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.center-carousel').slick({  \r\n  slidesToShow: 3,\r\n  lazyLoad: 'ondemand',\r\n   slidesToScroll: 1,\r\n   centerMode: false, \r\n  responsive: [ \r\n    {\r\n      breakpoint: 978,\r\n      settings: {\r\n        arrows: true,\r\n        centerMode: false, \r\n        slidesToShow: 2\r\n      }},\r\n    {\r\n      breakpoint: 600,\r\n      settings: {\r\n        arrows: true,\r\n        centerMode: false, \r\n        slidesToShow: 1\r\n      }}\r\n  ]\r\n});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n.center-carousel .slick-track {\r\n    width: 100%;\r\n} \r\n     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50px;\r\n}\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01fb3f9 e-con-full e-flex e-con e-parent\" data-id=\"01fb3f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab49c7 elementor-widget elementor-widget-text-editor\" data-id=\"eab49c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Not a DIYer? Talk to a consultant about turning discoverability into predictable <strong>Customer Generation.<\/strong><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Principle 4 Convert Capture demand at the moment of intent. Book Intro Call Turning Intent Into Revenue Intent Capture Framework<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50199,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-50287","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Convert - Directive UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convert - Directive UK\" \/>\n<meta property=\"og:description\" content=\"Principle 4 Convert Capture demand at the moment of intent. 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