{"id":50873,"date":"2026-03-31T15:14:36","date_gmt":"2026-03-31T19:14:36","guid":{"rendered":"https:\/\/directivecostg.wpenginepowered.com\/?page_id=50873"},"modified":"2026-04-13T11:53:02","modified_gmt":"2026-04-13T15:53:02","slug":"commerce","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/divisions\/commerce\/","title":{"rendered":"Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50873\" class=\"elementor elementor-50873\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/03\/commerce_hero.jpg\" class=\"elementor-element elementor-element-f29964a main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"f29964a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b22cf4 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"8b22cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Agency for B2B Commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe45aa4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe45aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Commerce Agency Built for B2B.<\/strong> Not Repurposed from DTC.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c14e9 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"e0c14e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCommerce drives revenue across every channel your buyers actually use. From product discovery to repeat purchase, every capability is designed for the complexity of B2B, not borrowed from a DTC playbook.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fd2f54 e-flex e-con-boxed e-con e-child\" data-id=\"7fd2f54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee7373 button-primary button-blaze elementor-widget elementor-widget-button\" data-id=\"fee7373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e55ec2 button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"6e55ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/toolkit\/report-collection\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Our Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3ce51 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"ee3ce51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa79be7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa79be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrusted by B2B manufacturers and distributors managing complex catalogs in commerce.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c543ec2 e-con-full e-flex e-con e-parent\" data-id=\"c543ec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d31e4f logo-carousel elementor-widget elementor-widget-image-carousel\" data-id=\"0d31e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;slides_to_show_laptop&quot;:&quot;5&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/Amazon.svg\" alt=\"Amazon\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/logo_pelican-768x170.png\" alt=\"logo_pelican\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/leandna.svg\" alt=\"leandna\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/supermetrics.svg\" alt=\"supermetrics\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/shippabo.svg\" alt=\"shippabo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/truecommerce.svg\" alt=\"truecommerce\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b423be main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"6b423be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f07c090 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f07c090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-gold\">We Don\u2019t Run Consumer Playbooks<\/span>  on Industrial Problems.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f06e9f2 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"f06e9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f3fa54 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"5f3fa54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a7c85 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"87a7c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR B2B COMMERCE METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0630f03 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"0630f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1de300b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1de300b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most agencies learned commerce in DTC. They optimize for impulse buyers, fast checkouts, and Instagram attribution. Your buyers operate on procurement cycles, negotiate pricing tiers, and purchase through ERP-connected portals. That mismatch isn&#8217;t a nuance, it&#8217;s the reason your campaigns underperform.<\/p><p>Directive Commerce was built from the ground up around the realities of B2B commerce: complex catalog data, channel conflict between your direct and distributor business, and retention that has to work across accounts, not just individual buyers. Every methodology we&#8217;ve developed starts with channel architecture, not campaign setup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec2cb97 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"ec2cb97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cb76b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21cb76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every Commerce Capability, <span class=\"heading-gold\">Built Around Your Revenue.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cade06 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7cade06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7cabd7b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"7cabd7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b5340 e-con-full pre-title-text normal e-flex e-con e-child\" data-id=\"e9b5340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e347eb pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"0e347eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B commerce doesn&#8217;t run on consumer logic. We build programs around catalog complexity, procurement workflows, and the channel realities that manufacturers and distributors actually operate in.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599613f main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"599613f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-5b23144 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"5b23144\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/shopping-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-10240fd service-pad e-flex e-con-boxed e-con e-child\" data-id=\"10240fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0ddc36 service-title e-flex e-con-boxed e-con e-child\" data-id=\"e0ddc36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bbb54 service-title-text elementor-widget elementor-widget-heading\" data-id=\"35bbb54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Shopping &amp; Feeds Management<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba1018 service-description elementor-widget elementor-widget-text-editor\" data-id=\"7ba1018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour product feed is the foundation of your commerce program. We engineer it for the scale, pricing complexity, and ERP data reality of B2B.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b114b3 e-flex e-con-boxed e-con e-child\" data-id=\"4b114b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f1792 learn-more elementor-widget elementor-widget-text-editor\" data-id=\"56f1792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d82845 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d82845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-blue.svg\" class=\"attachment-large size-large wp-image-50737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-0bfaedc e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"0bfaedc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/marketplace-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-4d1d37b service-pad e-flex e-con-boxed e-con e-child\" data-id=\"4d1d37b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2000a1b service-title e-flex e-con-boxed e-con e-child\" data-id=\"2000a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24092be service-title-text elementor-widget elementor-widget-heading\" data-id=\"24092be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Marketplace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62420be service-description elementor-widget elementor-widget-text-editor\" data-id=\"62420be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe manage your Amazon and marketplace presence with a B2B lens: catalog control, channel conflict strategy, and margin protection from the start.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bc8b33 e-flex e-con-boxed e-con e-child\" data-id=\"6bc8b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4497f77 learn-more elementor-widget elementor-widget-text-editor\" data-id=\"4497f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5db4c arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"3b5db4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-blue.svg\" class=\"attachment-large size-large wp-image-50737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-ff9ca1e e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"ff9ca1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/lifecycle-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-ea57a7b service-pad e-flex e-con-boxed e-con e-child\" data-id=\"ea57a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddde647 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ddde647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4213904 service-title-text elementor-widget elementor-widget-heading\" data-id=\"4213904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Lifecycle Marketing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8193f27 service-description elementor-widget elementor-widget-text-editor\" data-id=\"8193f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We turn existing customer data into repeat revenue and account expansion through email and SMS programs built for how B2B buyers actually purchase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d6f785 e-flex e-con-boxed e-con e-child\" data-id=\"2d6f785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34125cf learn-more elementor-widget elementor-widget-text-editor\" data-id=\"34125cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae1ebc arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6ae1ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-blue.svg\" class=\"attachment-large size-large wp-image-50737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4effd5d main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"4effd5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7837f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae7837f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-gold\">The Numbers<\/span> Reshaping B2B Commerce.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279f77a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"279f77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e124a2d pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"e124a2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b720135 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"b720135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProven by Data\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6c2ef e-con-full pre-title-text normal e-flex e-con e-child\" data-id=\"3a6c2ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ee44 pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"3b8ee44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe shift to digital commerce in B2B isn&#8217;t coming. It&#8217;s already the default buying environment for procurement teams, distributors, and industrial buyers. The companies investing in commerce infrastructure now are the ones that will be difficult to displace later.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e590a54 e-con-full e-flex e-con e-parent\" data-id=\"e590a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16bed36 e-grid e-con-full e-con e-child\" data-id=\"16bed36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-c68fe62 e-con-full hover-box e-flex e-con e-child\" data-id=\"c68fe62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d332e63 stat elementor-widget elementor-widget-heading\" data-id=\"d332e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">85%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c900899 elementor-widget elementor-widget-heading\" data-id=\"c900899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">of B2B Companies Run an Ecommerce Storefront<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e0048 elementor-widget elementor-widget-text-editor\" data-id=\"49e0048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe competitive advantage now comes from execution quality, channel control, and catalog intelligence that most agencies can&#8217;t deliver.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-f56cc0c e-con-full hover-box e-flex e-con e-child\" data-id=\"f56cc0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6520d stat elementor-widget elementor-widget-heading\" data-id=\"be6520d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">75%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f57ae2 elementor-widget elementor-widget-heading\" data-id=\"1f57ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">of B2B Deals Will Close Digitally by 2028<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0b920 elementor-widget elementor-widget-text-editor\" data-id=\"5f0b920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe window to build a defensible commerce position is now, before your competitors own the shelf space your buyers are moving to.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-261d556 e-con-full hover-box e-flex e-con e-child\" data-id=\"261d556\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8b2d8 stat elementor-widget elementor-widget-heading\" data-id=\"8d8b2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">71%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84507bb elementor-widget elementor-widget-heading\" data-id=\"84507bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">of B2B Buyers Expect Personalized Interactions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591fdb4 elementor-widget elementor-widget-text-editor\" data-id=\"591fdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe manufacturers winning reorder revenue treat procurement managers and plant supervisors like different buyers, because they are.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1085819 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"1085819\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eda6f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1eda6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commerce Powered by <span class=\"heading-gold\">DiscoverabilityOS.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-203a6bd e-con-full pre-title-main e-flex e-con e-child\" data-id=\"203a6bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60d286b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"60d286b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8396db7 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"8396db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4ba869 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"d4ba869\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-270a0a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"270a0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour buyers don&#8217;t start on your website. They start on Google, Amazon, and increasingly, an AI answer engine. DiscoverabilityOS connects your feed infrastructure, marketplace presence, and retention programs into a single strategy, so every surface where your buyers search becomes a surface where you win.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f211a96 e-grid e-con-full e-con e-child\" data-id=\"f211a96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77aaef0 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"77aaef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/1-model-gold.svg\" class=\"attachment-large size-large wp-image-50881\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2129d p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0a2129d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/2-define-gold.svg\" class=\"attachment-large size-large wp-image-50882\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440350f p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"440350f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/3-captivate-gold.svg\" class=\"attachment-large size-large wp-image-50883\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e47f9 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a6e47f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/4-convert-gold.svg\" class=\"attachment-large size-large wp-image-50884\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d6b32 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"96d6b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/5-scale-gold.svg\" class=\"attachment-large size-large wp-image-50885\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e56004 button-primary button-blaze elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e56004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5fd966 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"e5fd966\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da33a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2da33a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who We <span class=\"heading-gold\">Work With.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2881344 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"2881344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d1411d pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"9d1411d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d7f77 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"33d7f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Partners\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6218098 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6218098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a74c1a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a74c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective Commerce works with the leaders responsible for turning digital channels into measurable revenue. Our clients are manufacturers, distributors, and B2B brands whose catalog complexity, channel conflict, and procurement realities have outgrown what consumer-focused agencies are built to handle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5eb23 e-con-full e-flex e-con e-child\" data-id=\"be5eb23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-1ca62dc e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"1ca62dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4519e54 service-title e-flex e-con-boxed e-con e-child\" data-id=\"4519e54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea896b service-title-text elementor-widget elementor-widget-heading\" data-id=\"cea896b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>VPs of Ecommerce<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c7d79 service-description elementor-widget elementor-widget-text-editor\" data-id=\"a2c7d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou&#8217;re being asked to grow digital revenue without blowing up the channel relationships that built the business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-da04c67 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"da04c67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f79703 service-title e-flex e-con-boxed e-con e-child\" data-id=\"9f79703\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a23b service-title-text elementor-widget elementor-widget-heading\" data-id=\"a78a23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Digital Leads at <b>Industrial Distributors<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20147c3 service-description elementor-widget elementor-widget-text-editor\" data-id=\"20147c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou operate at catalog scale, on thin margins, competing with Amazon on your own products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-ad24f82 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"ad24f82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b2e5ff4 service-title e-flex e-con-boxed e-con e-child\" data-id=\"b2e5ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b56f4b6 service-title-text elementor-widget elementor-widget-heading\" data-id=\"b56f4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Manufacturers <b>Losing Channel Control<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c785018 service-description elementor-widget elementor-widget-text-editor\" data-id=\"c785018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour products are everywhere online, but you don&#8217;t control the pricing, the sellers, or the story.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-66bba25 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"66bba25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-444c822 service-title e-flex e-con-boxed e-con e-child\" data-id=\"444c822\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1738087 service-title-text elementor-widget elementor-widget-heading\" data-id=\"1738087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Marketing Leaders<\/b> Accountable to Revenue<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9fb5c service-description elementor-widget elementor-widget-text-editor\" data-id=\"be9fb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou&#8217;re not measured on impressions. You&#8217;re measured on pipeline, reorder rates, and what shows up on the P&#038;L.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" data-dce-background-overlay-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/03\/dots-bg-grey-2-01.svg\" class=\"elementor-element elementor-element-777803f main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"777803f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1093ed3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1093ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#FFB91C;font-weight:700\">Stratos:<\/span> The Performance Intelligence Layer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ef4ee e-con-full e-flex e-con e-child\" data-id=\"63ef4ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1c6569 e-con-full e-flex e-con e-child\" data-id=\"c1c6569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301194e pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"301194e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Technology\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7818e dce_masking-none elementor-widget elementor-widget-video\" data-id=\"ce7818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=faeh4EkUiNg&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Stratos-Thumbnail-scaled.png&quot;,&quot;id&quot;:51040,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/faeh4EkUiNg?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=0&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-ce7818e&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL2ZhZWg0RWtVaU5nP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTAmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6InllcyIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC1jZTc4MThlIiwiZW50cmFuY2VBbmltYXRpb24iOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl90YWJsZXQiOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl9tb2JpbGUiOiIiLCJ2aWRlb0FzcGVjdFJhdGlvIjoiMTY5In19\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-scaled.png\" class=\"attachment-full size-full wp-image-51040\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-scaled.png 2560w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-1536x863.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-2048x1151.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"86\" height=\"61\" viewBox=\"0 0 86 61\" fill=\"none\"><rect opacity=\"0.44\" width=\"85.8046\" height=\"60.7987\" fill=\"#1E1C20\"><\/rect><path d=\"M62.2695 30.1539L33.2186 46.9265L33.2186 13.3813L62.2695 30.1539Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92cfb2b e-con-full e-flex e-con e-child\" data-id=\"92cfb2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e4b9c body-large elementor-widget elementor-widget-text-editor\" data-id=\"b2e4b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B commerce performance has too many moving parts for siloed reporting. Stratos surfaces a unified view of your feed health, marketplace performance, and retention program results, connected to the pipeline and revenue metrics that actually matter to your leadership team.<\/p><p>When your VP of Sales asks why your Amazon revenue dipped last quarter, Stratos tells you the answer before the meeting starts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5175dfd button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"5175dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/stratos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFB91C\" class=\"elementor-element elementor-element-5773383 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"5773383\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d3ea2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20d3ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Commerce Problems <strong>We Solve.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdeb3a0 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"cdeb3a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57a54f6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"57a54f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eecc4 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"a8eecc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d67ffa e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6d67ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84edaa8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"84edaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B commerce breaks every playbook built for consumer brands \u2014 and most companies don&#8217;t find out until they&#8217;re already losing margin, channel trust, and catalog visibility to problems no DTC agency was built to solve.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-facbe24 e-con-full e-flex e-con e-child\" data-id=\"facbe24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44e89b elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"d44e89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Broken Feed Infrastructure<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Broken Feed Infrastructure<\/h3>\r\n<p>Most B2B catalogs were built for an ERP and an inside sales team, not Google Shopping or Amazon. Missing attributes, incorrect pricing, and product titles written for engineers mean your campaigns are fighting a structural disadvantage before a single dollar is spent.<\/p>\r\n<p>We start every Shopping engagement with a catalog diagnostic. What we consistently find, including suppressed listings, wrong categories, and pricing violations, is almost always the first real answer your team has gotten to why performance has plateaued.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Uncontrolled Amazon Presence<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Uncontrolled Amazon Presence<\/h3>\r\n<p>Roughly 70% of B2B manufacturers don't know who is selling their products on Amazon. Unauthorized resellers list your SKUs below MAP, undercut your authorized distributors, and erode brand positioning you've spent years building, without a single alert reaching your team.<\/p>\r\n<p>By the time it surfaces as a channel conflict conversation with your VP of Sales, you've already lost distributor trust that takes years to rebuild. We run the audit that exposes it before it escalates.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Channel Conflict<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Channel Conflict<\/h3>\r\n<p>When you grow your direct digital business, you risk undercutting the distributors who move most of your volume. Without a channel architecture strategy, every campaign you run is picking a side between your VP of Ecommerce and your VP of Sales, without knowing it.<\/p>\r\n<p>We map the conflict before we build the campaigns: Shopping feed exclusions that protect distributor categories, Amazon pricing logic that preserves MAP enforcement, and retention programs that grow account revenue without cannibalizing your distribution network.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Retention Built for the Wrong Buyer<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Retention Built for the Wrong Buyers<\/h3>\r\n<p>Most retention marketing was designed around a single buyer making a single purchase decision. Your accounts involve purchasing managers, multiple approvers, reorder cycles, and contract pricing that changes the entire personalization calculus, none of which a DTC win-back flow accounts for.<\/p>\r\n<p>We build lifecycle programs around account-level segmentation, reorder timing logic, and messaging built for operational buyers. The goal isn't opens. It's reorder velocity and account expansion.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-5\" data-target=\"answer5\"> \r\n    <span class=\"question\">Siloed Commerce Data<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Siloed Commerce Data<\/h3>\r\n<p>Your feed performance, Amazon revenue, and email metrics live in separate dashboards with no shared context. You're making channel investment decisions with incomplete information, and no one on your team has a single source of truth across any of it.<\/p>\r\n<p>We connect feed health, marketplace revenue, and retention metrics into a unified reporting layer tied to the P&amp;L metrics your leadership actually tracks. Fragmented reporting is how digital commerce budgets get cut. We build the layer that protects yours.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-6\" data-target=\"answer6\"> \r\n    <span class=\"question\">Untapped Customer Data<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Untapped Customer Data<\/h3>\r\n<p>\r\nYour ERP holds purchase history, SKU preferences, and reorder signals your marketing program has never touched, not because the data doesn't exist, but because no one has connected it. Most B2B manufacturers are sitting on their most valuable retention asset and don't know it.<\/p>\r\n<p>We integrate your ERP data into your retention platform and build programs that reflect the account relationships you've already invested in. When a key account's reorder frequency drops, your team should know before the account does.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da1b18 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"9da1b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Most B2B catalogs were built for an ERP and an inside sales team, not Google Shopping or Amazon. Missing attributes, incorrect pricing, and product titles written for engineers mean your campaigns are fighting a structural disadvantage before a single dollar is spent.<\/p>\r\n<p>We start every Shopping engagement with a catalog diagnostic. What we consistently find, including suppressed listings, wrong categories, and pricing violations, is almost always the first real answer your team has gotten to why performance has plateaued.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Roughly 70% of B2B manufacturers don't know who is selling their products on Amazon. Unauthorized resellers list your SKUs below MAP, undercut your authorized distributors, and erode brand positioning you've spent years building, without a single alert reaching your team.<\/p>\r\n<p>By the time it surfaces as a channel conflict conversation with your VP of Sales, you've already lost distributor trust that takes years to rebuild. We run the audit that exposes it before it escalates.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>When you grow your direct digital business, you risk undercutting the distributors who move most of your volume. Without a channel architecture strategy, every campaign you run is picking a side between your VP of Ecommerce and your VP of Sales, without knowing it.<\/p>\r\n<p>We map the conflict before we build the campaigns: Shopping feed exclusions that protect distributor categories, Amazon pricing logic that preserves MAP enforcement, and retention programs that grow account revenue without cannibalizing your distribution network.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Most retention marketing was designed around a single buyer making a single purchase decision. Your accounts involve purchasing managers, multiple approvers, reorder cycles, and contract pricing that changes the entire personalization calculus, none of which a DTC win-back flow accounts for.<\/p>\r\n<p>We build lifecycle programs around account-level segmentation, reorder timing logic, and messaging built for operational buyers. The goal isn't opens. It's reorder velocity and account expansion.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer5\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Your feed performance, Amazon revenue, and email metrics live in separate dashboards with no shared context. You're making channel investment decisions with incomplete information, and no one on your team has a single source of truth across any of it.<\/p>\r\n<p>We connect feed health, marketplace revenue, and retention metrics into a unified reporting layer tied to the P&amp;L metrics your leadership actually tracks. Fragmented reporting is how digital commerce budgets get cut. We build the layer that protects yours.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer6\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>\r\nYour ERP holds purchase history, SKU preferences, and reorder signals your marketing program has never touched, not because the data doesn't exist, but because no one has connected it. Most B2B manufacturers are sitting on their most valuable retention asset and don't know it.<\/p>\r\n<p>We integrate your ERP data into your retention platform and build programs that reflect the account relationships you've already invested in. When a key account's reorder frequency drops, your team should know before the account does.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-653d977 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"653d977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cff5f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c0cff5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span style=\"font-weight:700;color:#FFB91C\">Process &amp; Impact<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef005cd e-con-full pre-title-main e-flex e-con e-child\" data-id=\"ef005cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-732f277 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"732f277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fa73e pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"65fa73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8b3547 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"b8b3547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a963e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a963e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEvery Directive Commerce engagement is structured to deliver fast proof of concept, then compound it into long-term revenue performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-9ba3658 main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"9ba3658\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5730745 carousel-offset elementor-widget elementor-widget-html\" data-id=\"5730745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Rapid Deployment & Quick Wins\r\n<\/h5>\r\n\t\t\t<p>Quickly launch campaigns focused on immediate pipeline impact across every performance channel.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/services\/shopping-agency\/\" class=\"principle-button\">Launch high-impact shopping campaigns<span><\/span><\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Strategic Alignment & Integration<\/h5>\r\n\t\t\t<p>Sync your demand generation programs with your CRM, sales process, and distributor relationships from day one to ensure no pipeline opportunity is lost in the handoff.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\" class=\"principle-button\">Align your sales and marketing <span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Transparent ROI & Reporting<\/h5>\r\n\t\t\t<p>Access real-time, CFO-ready reporting tied directly to SQLs, pipeline value, and revenue so your team always knows what is working and where to invest.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/toolkit\/report-collection\/\" class=\"principle-button\">Access transparent ROI reporting<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   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class=\"elementor-heading-title elementor-size-default\"><p>Your Competitors Are Building Their <strong>Digital Commerce Advantage<\/strong> Right Now.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>B2B commerce is moving fast and the window to build a defensible position is narrowing. 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