{"id":50908,"date":"2026-04-01T08:05:15","date_gmt":"2026-04-01T12:05:15","guid":{"rendered":"https:\/\/directivecostg.wpenginepowered.com\/?page_id=50908"},"modified":"2026-04-13T12:14:04","modified_gmt":"2026-04-13T16:14:04","slug":"communications","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/divisions\/communications\/","title":{"rendered":"Communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50908\" class=\"elementor elementor-50908\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/04\/communications_hero.jpg\" class=\"elementor-element elementor-element-f29964a main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"f29964a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e462d08 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"e462d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communications Agency for B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe45aa4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe45aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Earn It. Amplify It. Close It.<\/strong> B2B Communications that Drives Revenue. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c14e9 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"e0c14e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective Communications is the only communications firm built exclusively for B2B. We unify PR, influencer, and social into a single coordinated system. Every earned placement gets amplified, every endorsement gets scaled, and every dollar is benchmarked.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fd2f54 e-flex e-con-boxed e-con e-child\" data-id=\"7fd2f54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee7373 button-primary button-blaze elementor-widget elementor-widget-button\" data-id=\"fee7373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e55ec2 button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"6e55ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3ce51 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"ee3ce51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa79be7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa79be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe communications partner building narratives for the world\u2019s leading B2B brands.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c543ec2 e-con-full e-flex e-con e-parent\" data-id=\"c543ec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d31e4f logo-carousel elementor-widget elementor-widget-image-carousel\" data-id=\"0d31e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_show_laptop&quot;:&quot;5&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/02\/logo_gong.svg\" alt=\"logo_gong\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/bitwarden.svg\" alt=\"bitwarden\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/zapproved-color.svg\" alt=\"zapproved-color\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/vena.svg\" alt=\"vena\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/02\/TigerConnect-Clinical-Healthcare-Communications-Logo-1.svg\" alt=\"TigerConnect-Clinical-Healthcare-Communications-Logo 1\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b423be main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"6b423be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f07c090 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f07c090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">The First B2B Communications Firm <\/span> Built for Discoverability by Your TAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f06e9f2 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"f06e9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f3fa54 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"5f3fa54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a7c85 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"87a7c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR COMMUNICATIONS METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0630f03 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"0630f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1de300b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1de300b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Communications methodology connects what most agencies keep separate: earned media, organic social, B2B influencer, creative, and paid amplification running as a single coordinated system. That integration isn&#8217;t a feature. It&#8217;s the model.<\/p><p>We built a compounding engine of earned media, partnerships, and executive authority that inserts your brand as the definitive category leader within &#8220;dark social&#8221; channels and analyst reports where buying committees actually form their opinions.<\/p><p>Our communications program is benchmarked against 150+ B2B-only engagements. That means our editorial acceptance rates, ICP engagement benchmarks, and influencer scoring criteria come exclusively from the buyers you care about. Not industry averages diluted by consumer brand noise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec2cb97 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"ec2cb97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cb76b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21cb76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every Communications Capability, <span class=\"heading-blue\">Built Around Your Pipeline.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cade06 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7cade06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7cabd7b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"7cabd7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b5340 e-con-full pre-title-text normal e-flex e-con e-child\" data-id=\"e9b5340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e347eb pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"0e347eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEvery earned media placement, social campaign and influencer partnership is designed to create demand rather than just capture it. And it&#8217;s only possible because our strategists, social team, and paid media team share the same verified TAM, financial modeling and a North Star Metric. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599613f main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"599613f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-5b23144 e-con-full service-box service-1 sb-2col e-flex e-con e-child\" data-id=\"5b23144\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/pr-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-10240fd service-pad e-flex e-con-boxed e-con e-child\" data-id=\"10240fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0ddc36 service-title e-flex e-con-boxed e-con e-child\" data-id=\"e0ddc36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bbb54 service-title-text elementor-widget elementor-widget-heading\" data-id=\"35bbb54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>PR &amp; Earned Media<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba1018 service-description elementor-widget elementor-widget-text-editor\" data-id=\"7ba1018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom press releases and announcements to analyst and influencer briefings, build category authority before buyers ever search.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b114b3 e-flex e-con-boxed e-con e-child\" data-id=\"4b114b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f1792 learn-more elementor-widget elementor-widget-text-editor\" data-id=\"56f1792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d82845 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d82845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-0bfaedc e-con-full service-box service-2 sb-2col e-flex e-con e-child\" data-id=\"0bfaedc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/organic-social-media-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-4d1d37b service-pad e-flex e-con-boxed e-con e-child\" data-id=\"4d1d37b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2000a1b service-title e-flex e-con-boxed e-con e-child\" data-id=\"2000a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24092be service-title-text elementor-widget elementor-widget-heading\" data-id=\"24092be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Organic Social<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62420be service-description elementor-widget elementor-widget-text-editor\" data-id=\"62420be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTurn your brand and execs into the most-trusted voices in your category through strategic organic presence on platforms like LinkedIn, Meta, and more.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bc8b33 e-flex e-con-boxed e-con e-child\" data-id=\"6bc8b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4497f77 learn-more elementor-widget elementor-widget-text-editor\" data-id=\"4497f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5db4c arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"3b5db4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-ff9ca1e e-con-full service-box service-3 sb-2col e-flex e-con e-child\" data-id=\"ff9ca1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/influencer-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-ea57a7b service-pad e-flex e-con-boxed e-con e-child\" data-id=\"ea57a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddde647 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ddde647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4213904 service-title-text elementor-widget elementor-widget-heading\" data-id=\"4213904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>B2B Influencer &amp; Practitioner Partnerships<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8193f27 service-description elementor-widget elementor-widget-text-editor\" data-id=\"8193f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe B2B influencer isn&#8217;t a celebrity. It&#8217;s the practitioners your buyers trust, and we build programs around them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d6f785 e-flex e-con-boxed e-con e-child\" data-id=\"2d6f785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34125cf learn-more elementor-widget elementor-widget-text-editor\" data-id=\"34125cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae1ebc arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6ae1ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-d9b5780 e-con-full service-box service-4 sb-2col e-flex e-con e-child\" data-id=\"d9b5780\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/paid-social-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-0991f32 service-pad e-flex e-con-boxed e-con e-child\" data-id=\"0991f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbaa254 service-title e-flex e-con-boxed e-con e-child\" data-id=\"dbaa254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f31b093 service-title-text elementor-widget elementor-widget-heading\" data-id=\"f31b093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Paid Social<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e92952 service-description elementor-widget elementor-widget-text-editor\" data-id=\"1e92952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Accelerate what you\u2019ve earned through paid social. Scale what is already earning trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31186df e-flex e-con-boxed e-con e-child\" data-id=\"31186df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ff5ce learn-more elementor-widget elementor-widget-text-editor\" data-id=\"a1ff5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ff0d4 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"92ff0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4effd5d main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"4effd5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7837f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae7837f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">The Scale<\/span> of What We've Built.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279f77a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"279f77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e124a2d pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"e124a2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b720135 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"b720135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProven by Data\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6c2ef e-con-full pre-title-text normal e-flex e-con e-child\" data-id=\"3a6c2ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ee44 pre-title-text elementor-widget elementor-widget-text-editor\" data-id=\"3b8ee44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe\u2019ve managed over $800M in annual ad spend and engineered category-defining narratives for the world\u2019s leading B2B brands, transforming fragmented communication into a compounding revenue engine that shortens sales cycles and scales LTV:CAC.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e590a54 e-con-full e-flex e-con e-parent\" data-id=\"e590a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16bed36 e-grid e-con-full e-con e-child\" data-id=\"16bed36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-c68fe62 e-con-full hover-box e-flex e-con e-child\" data-id=\"c68fe62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d332e63 stat elementor-widget elementor-widget-heading\" data-id=\"d332e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">$800M+<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c900899 elementor-widget elementor-widget-heading\" data-id=\"c900899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managed spend across Directive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e0048 elementor-widget elementor-widget-text-editor\" data-id=\"49e0048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis deep pool of historical data allows our communications team to identify exactly which organic narratives and influencer partnerships are likely to convert, ensuring your PR and social strategies are backed by proven market demand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-f56cc0c e-con-full hover-box e-flex e-con e-child\" data-id=\"f56cc0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6520d stat elementor-widget elementor-widget-heading\" data-id=\"be6520d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4.9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f57ae2 elementor-widget elementor-widget-heading\" data-id=\"1f57ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CSAT Score (client satisfaction)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0b920 elementor-widget elementor-widget-text-editor\" data-id=\"5f0b920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur near-perfect satisfaction rating reflects a commitment to transparent reporting and high-touch service, ensuring that complex earned media and practitioner partnerships are managed with the precision and accountability B2B brands expect.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-261d556 e-con-full hover-box e-flex e-con e-child\" data-id=\"261d556\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8b2d8 stat elementor-widget elementor-widget-heading\" data-id=\"8d8b2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">150+<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84507bb elementor-widget elementor-widget-heading\" data-id=\"84507bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trusted by the biggest names in B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591fdb4 elementor-widget elementor-widget-text-editor\" data-id=\"591fdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHaving built the reputations of over 150 industry leaders, we understand the nuances of B2B influence, giving our clients immediate credibility and the &#8220;foot in the door&#8221; needed to secure high-tier earned media and elite practitioner collaborations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1085819 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"1085819\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eda6f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1eda6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directive Communications Powered by <span class=\"heading-blue\">DiscoverabilityOS.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-203a6bd e-con-full pre-title-main e-flex e-con e-child\" data-id=\"203a6bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60d286b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"60d286b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8396db7 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"8396db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4ba869 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"d4ba869\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-270a0a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"270a0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DiscoverabilityOS is our methodology for driving performance. It determines where your brand shows up, how buyers discover you, and what converts that visibility into pipeline and revenue.<\/p><p>By explicitly tying top-of-funnel awareness to bottom-of-funnel pipeline, the system ensures that &#8220;earned credibility&#8221; leads directly to measurable revenue and TAM (Total Addressable Market) penetration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f211a96 e-grid e-con-full e-con e-child\" data-id=\"f211a96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77aaef0 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"77aaef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/1-model-blue.svg\" class=\"attachment-large size-large wp-image-50914\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2129d p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0a2129d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/2-define-blue.svg\" class=\"attachment-large size-large wp-image-50915\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440350f p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"440350f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/3-captivate-blue.svg\" class=\"attachment-large size-large wp-image-50916\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e47f9 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a6e47f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/4-convert-blue.svg\" class=\"attachment-large size-large wp-image-50917\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d6b32 p-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"96d6b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/5-scale-blue.svg\" class=\"attachment-large size-large wp-image-50918\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e56004 button-primary button-blaze elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e56004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5fd966 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"e5fd966\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da33a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2da33a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who We <span class=\"heading-blue\">Work With.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2881344 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"2881344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d1411d pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"9d1411d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d7f77 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"33d7f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Partners\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6218098 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6218098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a74c1a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a74c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe ensure your brand is the most trusted voice in the room, before the first discovery call is even booked, through engineered conversations your buyers are already having. We build a Discoverability OS tailored to your specific ICP, so where traditional agencies are focusing on \u201cblast\u201d PR and generic posts, we give you a strategic system that turns your communications efforts into a high-performance B2B engine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5eb23 e-con-full e-flex e-con e-child\" data-id=\"be5eb23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-1ca62dc e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"1ca62dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4519e54 service-title e-flex e-con-boxed e-con e-child\" data-id=\"4519e54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea896b service-title-text elementor-widget elementor-widget-heading\" data-id=\"cea896b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Revenue-Driven <b>Marketing Leaders<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c7d79 service-description elementor-widget elementor-widget-text-editor\" data-id=\"a2c7d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCMOs and VPs of Growth who have moved past &#8220;brand awareness&#8221; and demand attributed ROI. They value high-fidelity reporting and a strategic partner that can prove how earned media and organic social lower their overall CAC.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-da04c67 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"da04c67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f79703 service-title e-flex e-con-boxed e-con e-child\" data-id=\"9f79703\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a23b service-title-text elementor-widget elementor-widget-heading\" data-id=\"a78a23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Revenue-Aligned<\/b> Teams<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20147c3 service-description elementor-widget elementor-widget-text-editor\" data-id=\"20147c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarketing organizations that operate in lockstep with Sales and RevOps. They need a communications engine that doesn&#8217;t just &#8220;get clips,&#8221; but actively arms their SDRs and Account Executives with the peer validation needed to close deals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-ad24f82 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"ad24f82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b2e5ff4 service-title e-flex e-con-boxed e-con e-child\" data-id=\"b2e5ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b56f4b6 service-title-text elementor-widget elementor-widget-heading\" data-id=\"b56f4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">$10M+ Revenue <b>Brands<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c785018 service-description elementor-widget elementor-widget-text-editor\" data-id=\"c785018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEstablished B2B brands and late-stage startups that have found product-market fit and are ready to scale their category dominance. These organizations require a sophisticated, multi-channel strategy that compounds authority over the long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-66bba25 e-con-full service-box sb-2col service-1 e-flex e-con e-child\" data-id=\"66bba25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-444c822 service-title e-flex e-con-boxed e-con e-child\" data-id=\"444c822\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1738087 service-title-text elementor-widget elementor-widget-heading\" data-id=\"1738087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Complex <b>Buyer Journeys<\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9fb5c service-description elementor-widget elementor-widget-text-editor\" data-id=\"be9fb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCompanies with high-ACV products where trust is the primary currency. If your buyers spend months in &#8220;dark social&#8221; and analyst reports before ever talking to sales, our Relationship Architecture is built specifically for your sales cycle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" data-dce-background-overlay-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/03\/dots-bg-grey-2-01.svg\" class=\"elementor-element elementor-element-777803f main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"777803f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1093ed3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1093ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#5ECFFF;font-weight:700\">Stratos:<\/span> The Performance Intelligence Layer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ef4ee e-con-full e-flex e-con e-child\" data-id=\"63ef4ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1c6569 e-con-full e-flex e-con e-child\" data-id=\"c1c6569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301194e pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"301194e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Technology\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7818e dce_masking-none elementor-widget elementor-widget-video\" data-id=\"ce7818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=faeh4EkUiNg&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Stratos-Thumbnail-scaled.png&quot;,&quot;id&quot;:51040,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-1536x863.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/04\/Stratos-Thumbnail-2048x1151.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"86\" height=\"61\" viewBox=\"0 0 86 61\" fill=\"none\"><rect opacity=\"0.44\" width=\"85.8046\" height=\"60.7987\" fill=\"#1E1C20\"><\/rect><path d=\"M62.2695 30.1539L33.2186 46.9265L33.2186 13.3813L62.2695 30.1539Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92cfb2b e-con-full e-flex e-con e-child\" data-id=\"92cfb2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e4b9c body-large elementor-widget elementor-widget-text-editor\" data-id=\"b2e4b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStratos is our proprietary intelligence platform that transforms &#8220;unmeasurable&#8221; brand activity into attributed pipeline, allowing you to see exactly which PR and social touchpoints drive revenue. Stratos replaces guesswork with high-fidelity reporting that proves the financial ROI of your communications strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5175dfd button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"5175dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/stratos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5773383 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"5773383\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d3ea2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20d3ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problems <strong>We Solve.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdeb3a0 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"cdeb3a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57a54f6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"57a54f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eecc4 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"a8eecc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d67ffa e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6d67ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84edaa8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"84edaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost B2B organizations find themselves trapped in a cycle of diminishing returns, relying on siloed paid channels and legacy PR firms that optimize for &#8220;clippings&#8221; and \u201cclicks\u201d rather than customers. Traditional approaches fall short because they fail to account for the 73% of the buyer journey that happens in &#8220;dark social&#8221; and peer networks, leaving brands to shout into a void while their acquisition costs continue to climb.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-facbe24 e-con-full e-flex e-con e-child\" data-id=\"facbe24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44e89b elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"d44e89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">High Acquisition Costs<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>High Acquisition Costs<\/h3>\r\n<p>Paid scales reach. Category authority scales efficiency. The more authority you earn, the less acquisition costs you.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Proving ROI for PR<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Proving ROI for PR<\/h3>\r\n<p>Legacy PR agencies optimize for coverage counts. We optimize for pipeline. Every piece of earned media should shorten your sales cycle and increase deal velocity.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Siloed Funnel<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Siloed Funnel<\/h3>\r\n<p>Most B2B brands run PR, social, influencer, and paid as separate programs or with separate agencies and separate reporting. By the time a buyer reaches your sales team, they've already formed an opinion and all of your channels will be talking before it happens.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Lackluster Creative<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Lackluster Creative<\/h3>\r\n<p>Bland press releases. Recycled social templates. We built Directive Communications because B2B deserves the same creative quality as the best B2C brands, applied to the channels that actually move enterprise deals.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da1b18 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"9da1b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Paid scales reach. Category authority scales efficiency. The more authority you earn, the less acquisition costs you.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Legacy PR agencies optimize for coverage counts. We optimize for pipeline. Every piece of earned media should shorten your sales cycle and increase deal velocity.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Most B2B brands run PR, social, influencer, and paid as separate programs or with separate agencies and separate reporting. By the time a buyer reaches your sales team, they've already formed an opinion and all of your channels will be talking before it happens.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Bland press releases. Recycled social templates. We built Directive Communications because B2B deserves the same creative quality as the best B2C brands, applied to the channels that actually move enterprise deals.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1B3380\" class=\"elementor-element elementor-element-653d977 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"653d977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cff5f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c0cff5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span style=\"font-weight:700;color:#5ECFFF\">Process &amp; Impact<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef005cd e-con-full pre-title-main e-flex e-con e-child\" data-id=\"ef005cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-732f277 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"732f277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fa73e pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"65fa73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8b3547 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"b8b3547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a963e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a963e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEvery Directive Commerce engagement is structured to deliver fast proof of concept, then compound it into long-term revenue performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1B3380\" class=\"elementor-element elementor-element-9ba3658 main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"9ba3658\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5730745 carousel-offset elementor-widget elementor-widget-html\" data-id=\"5730745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Rapid Deployment & Quick Wins\r\n<\/h5>\r\n\t\t\t<p>Quickly map your ICP\u2019s watering holes for highest impact messaging and campaigns. \r\n<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Strategic Alignment & Integration<\/h5>\r\n\t\t\t<p>Sync this division's programs with your systems, ICP, and revenue goals from day one.\r\n<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Transparent ROI & Reporting<\/h5>\r\n\t\t\t<p>Access real-time, CFO-ready reporting tied directly to pipeline and revenue outcomes.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>Turn Attention<\/strong> Into B2B Pipeline<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">The brands winning B2B deals today are out-positioning them. Let us build a coordinated communications program that earns category authority, amplifies it across every channel, and ties every touchpoint to pipeline.<\/span><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communications Agency for B2B Earn It. Amplify It. Close It. B2B Communications that Drives Revenue. Directive Communications is the only<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50789,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-50908","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications Agency for B2B | Directive Communications<\/title>\n<meta name=\"description\" content=\"Build a communications strategy that drives pipeline (not just awareness). 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