{"id":52175,"date":"2026-06-11T18:23:08","date_gmt":"2026-06-11T22:23:08","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=52175"},"modified":"2026-06-15T14:03:16","modified_gmt":"2026-06-15T18:03:16","slug":"tech-pr-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/services\/tech-pr-agency\/","title":{"rendered":"Tech PR Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52175\" class=\"elementor elementor-52175\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/06\/hero_tech_pr.jpg\" class=\"elementor-element elementor-element-4925a395 main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"4925a395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c19750c pre-title-light elementor-widget elementor-widget-heading\" data-id=\"4c19750c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tech PR Agency for B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281b16c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"281b16c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Most Tech PR Earns Coverage. <strong>We Earn Pipeline.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf57c33 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"cf57c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective is the B2B Communications firm built for tech, SaaS and AI brands that need to own the conversation before it starts. We turn earned media, executive authority, and original research into category leadership your buyers act on, measured in conversion efficiency and share of voice.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-308a7ac3 e-flex e-con-boxed e-con e-child\" data-id=\"308a7ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77da4b73 button-primary elementor-widget elementor-widget-button\" data-id=\"77da4b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b123a button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"36b123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53768dba main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"53768dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285d8625 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"285d8625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coverage Is a Vanity Metric. <span class=\"heading-blue\">Category Authority Is a Growth Lever.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590a789c e-con-full pre-title-main e-flex e-con e-child\" data-id=\"590a789c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32952472 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"32952472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ea6960 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"57ea6960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR B2B AGENCY METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca5f3af e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6ca5f3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532a8c3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"532a8c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditional tech PR chases top tier and clip counts, then struggle to tie placements to revenue. We don&#8217;t. Directive Communications frames every product launch and announcement for the technical buying committee, not just the product team, puts founder and executive thought leadership where your ICP actually reads, and briefs the analysts who shape how your category gets evaluated.<\/span><\/p><p><span style=\"font-weight: 400;\">Everything runs on our<\/span><span style=\"color: #2563eb;\"><a style=\"color: #2563eb;\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\"> <span style=\"font-weight: 400;\">DiscoverabilityOS<\/span><\/a><\/span><span style=\"font-weight: 400;\"> methodology. We map your share of voice against brands on\u00a0 your buyers\u2019 shortlist, build relationships with media and analysts that guide your ICP and the way your category evaluates technology, then pitch narratives that move the buying committee and tie every placement to pipeline. Authority compounds into shorter sales cycles, lower CAC, and measurable pipeline.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ceab6f main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"1ceab6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c61d2e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c61d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Decision-Makers Trust Your Expertise <span class=\"heading-blue\">Long Before Your Pitch<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da9513 elementor-widget__width-initial pre-title-main elementor-widget elementor-widget-text-editor\" data-id=\"9da9513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour marketing materials can claim expertise. Proving it to a technical buyer takes the kind of thinking no product page can fake.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4314b4 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"c4314b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/06\/tech_pr_case_study.jpg\" class=\"elementor-element elementor-element-5d07c43 e-con-full e-flex e-con e-child\" data-id=\"5d07c43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1B3380\" class=\"elementor-element elementor-element-5dee938 e-con-full e-flex e-con e-child\" data-id=\"5dee938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec26f52 elementor-widget elementor-widget-text-editor\" data-id=\"ec26f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t73%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c01f7 elementor-widget elementor-widget-text-editor\" data-id=\"77c01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tof B2B decision-makers trust thought leadership over marketing materials to judge expertise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8821ec elementor-widget elementor-widget-text-editor\" data-id=\"f8821ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn a category crowded with identical claims, buyers sort technology vendors whose expertise is validated by the industry voices they already trust. Thought leadership, product deep dives, original research, and earned coverage are how a tech brand proves it solves the problem better than anyone else in the room. Companies without outside credibility get filtered out early, however strong the product. The ones in the conversation get the meeting, and benefit from more confidence throughout the sales process.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-142e373 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"142e373\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.edelman.com\/expertise\/Business-Marketing\/2025-b2b-thought-leadership-report\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188a39e hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"188a39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEdelman &#038; LinkedIn, 2025 B2B Thought Leadership Impact Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aeaba4 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2aeaba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff30c5 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"8ff30c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed7992 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ed7992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">Directive\u2019s Approach<\/span> to Tech PR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f2ff2 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"66f2ff2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43e348a pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"43e348a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c312804 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"c312804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a66b0b e-con-full pre-title-text e-flex e-con e-child\" data-id=\"9a66b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e99712 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e99712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe run tech PR as a revenue channel. Earn credibility through coverage, amplify it across the funnel, and tie it back to pipeline impact through one connected system.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-fa5a2d4 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"fa5a2d4\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/pr-agency\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6c5b7 hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"0b6c5b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore our PR capability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbcc1e arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0bbcc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509903c main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"509903c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b38ba9 carousel-offset elementor-widget elementor-widget-html\" data-id=\"9b38ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Buying-Committee Storytelling\r\n<\/h5>\r\n\t\t\t<p>We frame every announcement and byline for the VP and CFO who sign off, using your ICP Language Dictionary so the story creates need with the people who decide, not just the people who build.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Analyst & Media Authority\r\n<\/h5>\r\n\t\t\t<p>We build relationships and coverage that generate category credibility, from Gartner, Forrester, and G2 to the trade journalists your buyers read, sequenced for exclusivity and amplification across LLMs, social media, and paid channels.<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3 no-border\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Original Research & Data PR<\/h5>\r\n\t\t\t<p>We turn your data into reports and headlines editors run and competitors cite, giving your brand a defensible point of view that shapes the conversations the tech and AI industry pays attention to.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item slider-item-4\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>04<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Pipeline-Tied Measurement<\/h5>\r\n\t\t\t<p>We report tech earned media against share of voice and sales cycle influence through Stratos, our Salesforce attribution layer, so PR proves its revenue impact.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 1200,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},{\r\n\t\t  breakpoint: 768,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 480,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n\r\n.slick-list {\r\n    margin: 0;\r\n    overflow: visible;\r\n}\r\n\r\n.slick-track {\r\n    display: flex;\r\n    align-items: stretch;\r\n  justify-content: space-around;\r\n\r\n}\r\n\r\n.slick-slide {\r\n    margin: 0px;\r\n    border-left: 1px solid #1E1C20;\r\n    padding:40px;\r\n    \r\n}\r\n\r\n.no-border {\r\n    border-right: 0px!important;\r\n}\r\n\r\n \r\n.slick-prev, .slick-next {\r\n    top: 100%;\r\n    background-color: transparent !important;\r\n    border-color: transparent !important;\r\n    color: #000 !important;\r\n    padding: 0 !important;\r\n    width: auto;\r\n    font-size: 20px;\r\n    line-height: 150%;\r\nmargin-top:0px;\r\n}\r\n.slick-next:before, .slick-prev:before {\r\n    color: #EB6D12;\r\n    margin: 0 6px 0 0; \r\n    top: 8px !important;\r\n    vertical-align: middle;\r\n}\r\n.side-carousel .slick-prev {\r\n    left: 70%;\r\n}\r\n.side-carousel .slick-next {\r\n    right: 26%;\r\n}\r\n.side-carousel .slick-next, .side-carousel .slick-prev{\r\n\ttop: -75px;\r\n\tcolor: transparent !important;\r\n}\r\n\r\n.slick-next:before {\r\n\tcontent: url(http:\/\/directivecons1.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/arrow-right-orange.svg)!important;\r\n\tposition:absolute!important;\r\n \tright: -50px !important;\r\n\ttop: 0px !important;\r\n\twidth: 36px;\r\n}\r\n\r\n.slick-prev:before {\r\n\tcontent: url(http:\/\/directivecons1.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/arrow-right-orange.svg)!important;\r\n\tposition:absolute!important;\r\n \tleft: -50px !important;\r\n\ttop: 0px !important;\r\n\ttransform: rotate(180deg);\r\n\twidth: 36px;\r\n}\r\n\r\n.side-carousel .slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tmargin: 30px 0 20px 0 !important;\r\n}\r\n\r\n.side-carousel button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.side-carousel .slider-item-content-text p {\r\n\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n}\r\n\r\nh3.carousel-title {\r\nfont-size: 42px;\r\nfont-style: normal;\r\nfont-weight: 700;\r\nline-height: 120%;\r\nmargin-bottom: 60px;\r\n}\r\n\r\n@media screen and (max-width: 1100px) {\r\n\r\nh3.carousel-title {\r\n    margin-bottom: 80px;\r\n    font-size:30px;\r\n}\r\n\r\n.side-carousel .slick-prev {\r\n    top:-30px;\r\n    left: 50px;\r\n}\r\n.side-carousel .slick-next {\r\n    top:-30px;\r\n    right: 50px;\r\n}\r\n\r\n.side-carousel .slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 32px!important;\r\n}\r\n\r\n.side-carousel .slider-item-content-text p {\r\n\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n\t\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145b3c84 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"145b3c84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f10da83 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6f10da83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Comprehensive <span class=\"heading-blue\">PR Services<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92951f7 e-con-full e-flex e-con e-parent\" data-id=\"92951f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-20bf588 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"20bf588\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a1a2ba e-flex e-con-boxed e-con e-child\" data-id=\"3a1a2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad301bf service-title e-flex e-con-boxed e-con e-child\" data-id=\"ad301bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb1497 service-title-text elementor-widget elementor-widget-heading\" data-id=\"dfb1497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Press &amp; Product Announcements<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda1188 service-description elementor-widget elementor-widget-text-editor\" data-id=\"eda1188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrame new tech launches and AI feature releases for the buying committee, not the spec sheet, so the news reaches the executives who buy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-07430fe e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"07430fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ac21b6 e-flex e-con-boxed e-con e-child\" data-id=\"6ac21b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa9d4c7 service-title e-flex e-con-boxed e-con e-child\" data-id=\"aa9d4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-615eda3 service-title-text elementor-widget elementor-widget-heading\" data-id=\"615eda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Thought-Leadership Bylines<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dceb883 service-description elementor-widget elementor-widget-text-editor\" data-id=\"dceb883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSecure industry leading POVs on emerging tech and AI in the publications tech execs and buyers read, signalling expertise decision-makers trust more than a demo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-4c2019d e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"4c2019d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3cabaf9 e-flex e-con-boxed e-con e-child\" data-id=\"3cabaf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7b42f8 service-title e-flex e-con-boxed e-con e-child\" data-id=\"a7b42f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43354fa service-title-text elementor-widget elementor-widget-heading\" data-id=\"43354fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Original Research &amp; Data Reports<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6176757 service-description elementor-widget elementor-widget-text-editor\" data-id=\"6176757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTurn your product usage data into the reports and benchmarks that earn coverage, citations, and a point of view competitors answer to.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-539dc09 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"539dc09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-787c950 e-flex e-con-boxed e-con e-child\" data-id=\"787c950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0562c83 service-title e-flex e-con-boxed e-con e-child\" data-id=\"0562c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6705ce service-title-text elementor-widget elementor-widget-heading\" data-id=\"d6705ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analyst &amp; Influencer Briefings<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6df4a service-description elementor-widget elementor-widget-text-editor\" data-id=\"8d6df4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild deep connections with the analysts and  practitioners who shape how your category gets evaluated.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-9dc904a e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"9dc904a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14514df e-flex e-con-boxed e-con e-child\" data-id=\"14514df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebdf5b1 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ebdf5b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfba03 service-title-text elementor-widget elementor-widget-heading\" data-id=\"ecfba03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcasts &amp; Interviews<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5924a service-description elementor-widget elementor-widget-text-editor\" data-id=\"cd5924a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDeep conversations on AI and technology shows decision-makers listen to and trust for industry insights and recommendations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-0e9ae6d e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"0e9ae6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-23cac23 e-flex e-con-boxed e-con e-child\" data-id=\"23cac23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bde827 service-title e-flex e-con-boxed e-con e-child\" data-id=\"4bde827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c15f8a service-title-text elementor-widget elementor-widget-heading\" data-id=\"8c15f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Newsjacking<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab283ad service-description elementor-widget elementor-widget-text-editor\" data-id=\"ab283ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour executives joining the most important tech and AI conversations in the moments that shape perception and consideration. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-5de9eca e-con-full service-box service-7 e-flex e-con e-child\" data-id=\"5de9eca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ca734 e-flex e-con-boxed e-con e-child\" data-id=\"56ca734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9eb14b5 service-title e-flex e-con-boxed e-con e-child\" data-id=\"9eb14b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa820db service-title-text elementor-widget elementor-widget-heading\" data-id=\"aa820db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Funding &amp; Executive Announcements<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904e28c service-description elementor-widget elementor-widget-text-editor\" data-id=\"904e28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTurn funding rounds, key technical hires, and growth milestones into momentum the market reads as category leadership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-92b9460 e-con-full service-box service-8 e-flex e-con e-child\" data-id=\"92b9460\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b01dae8 e-flex e-con-boxed e-con e-child\" data-id=\"b01dae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d76aea service-title e-flex e-con-boxed e-con e-child\" data-id=\"6d76aea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f4922 service-title-text elementor-widget elementor-widget-heading\" data-id=\"d3f4922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Awards &amp; Recognition<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c38cb6 service-description elementor-widget elementor-widget-text-editor\" data-id=\"1c38cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEarn executive and brand recognition for growth and innovation achievements from industry honors to G2 badges, that signal industry leadership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e01bf8 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"5e01bf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666014c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"666014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span class=\"heading-blue\">Process &amp; Impact<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d41bf e-con-full pre-title-main e-flex e-con e-child\" data-id=\"01d41bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a70dd6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4a70dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebded0 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"bebded0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW IT WORKS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a03abc e-con-full pre-title-text e-flex e-con e-child\" data-id=\"0a03abc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2769b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a2769b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe structure tech PR programs around business outcomes connecting press hits to influence, credibility and revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62353ed main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"62353ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09601b carousel-offset elementor-widget elementor-widget-html\" data-id=\"b09601b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Audit & Position\r\n<\/h5>\r\n\t\t\t<p>Map share of voice, ICP language, and the outlets that move your buyers.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/define\/\" class=\"principle-button\">See how we define the audience<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Earn & Amplify\r\n<\/h5>\r\n\t\t\t<p>Earn coverage, hold briefings, and publish bylines, then amplify each across the funnel.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/convert\/\" class=\"principle-button\">See how we convert demand<span><\/span><\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Measure & Compound<\/h5>\r\n\t\t\t<p>Tie earned media to pipeline influence and reinvest where authority compounds.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/scale\/\" class=\"principle-button\">See how we scale revenue<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item {\r\n    min-height:567px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999999!important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n.side-carousel-trans button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #1E1C20!important;\r\n}\r\n\r\n.principle-button:hover {\r\n    color: #1E1C20!important;\r\n}\r\n\r\n.principle-button span {\r\n\tbackground: url(https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/03\/arrow-lime-filled.svg) !important;\r\n\tbackground-size:contain!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n.slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item {\r\n    min-height:0px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8762be2 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"8762be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c387dc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8c387dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Tech PR Problems <span class=\"heading-blue\">We Solve.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eedb8e e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7eedb8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1963678 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"1963678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68fe16 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"d68fe16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40b39f e-con-full pre-title-text e-flex e-con e-child\" data-id=\"c40b39f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc30992 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc30992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn crowded tech and AI markets, every vendor claims the same outcomes. Buyers default to trusted brands with independent validation, and we make that brand yours.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-698ac02 e-con-full e-flex e-con e-child\" data-id=\"698ac02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e11a4 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b1e11a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Coverage that never touches revenue<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Coverage that never touches revenue<\/h3>\r\n<p>Most agencies stop at clip counts and impressions. Leadership is left without a line of sight to revenue, making PR an easy budget to cut. We connect brand building and earned media to  pipeline impact and category share of voice through Stratos.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Invisible to the buying committee<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Invisible to the buying committee<\/h3>\r\n<p>Your news lands in trade outlets technical users skim, while the VPs and CFOs who approve the deal never see it. We shape coverage for the executives who actually sign.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">No point of view in your category<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>No point of view in your category<\/h3>\r\n<p>Without original research or a sharp thesis, your brand blends into a sea of identical messaging and gets filtered out early. We build a data-backed point of view editors run and buyers act on.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">PR that runs in a silo<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>PR that runs in a silo<\/h3>\r\n<p>Tech press hits fade in a day because nothing reinforces them, and social, influencer, and paid don\u2019t amplify the story. We connect PR to the full Directive Communications system so coverage compounds instead of disappears.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e65b7 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"10e65b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Most agencies stop at clip counts and impressions. Leadership is left without a line of sight to revenue, making PR an easy budget to cut. We connect brand building and earned media to  pipeline impact and category share of voice through Stratos.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Your news lands in trade outlets technical users skim, while the VPs and CFOs who approve the deal never see it. We shape coverage for the executives who actually sign.\r\n<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Without original research or a sharp thesis, your brand blends into a sea of identical messaging and gets filtered out early. We build a data-backed point of view editors run and buyers act on.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Tech press hits fade in a day because nothing reinforces them, and social, influencer, and paid don\u2019t amplify the story. We connect PR to the full Directive Communications system so coverage compounds instead of disappears.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-bd84808 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"bd84808\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436467a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"436467a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">Frequently Asked Questions<\/span> About Tech PR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-242ca4b e-con-full pre-title-main e-flex e-con e-child\" data-id=\"242ca4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16b2df6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"16b2df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c9526 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"c3c9526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2b98a e-con-full pre-title-text e-flex e-con e-child\" data-id=\"4f2b98a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c34f9 elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"44c34f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7210\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a tech PR agency do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7210\" class=\"elementor-element elementor-element-176874c e-con-full e-flex e-con e-child\" data-id=\"176874c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e5c03 elementor-widget elementor-widget-text-editor\" data-id=\"e6e5c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA tech PR agency earns media coverage in tech, AI, and trade verticals, generates analyst attention, and expands executive visibility to build a technology brand&#8217;s credibility with buyers. Directive does this for B2B tech, SaaS and AI companies and ties the earned media to pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What makes a B2B tech PR agency different from a traditional PR firm? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7211\" class=\"elementor-element elementor-element-ccccf40 e-con-full e-flex e-con e-child\" data-id=\"ccccf40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0455a83 elementor-widget elementor-widget-text-editor\" data-id=\"0455a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA B2B tech PR agency understands AI and technical categories, long buying cycles, and multi-stakeholder buying committees. Directive frames news and thought leadership to set the agenda for the executives who approve deals, then measures results in share of voice and pipeline influence rather than clip counts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you work with SaaS companies and tech startups? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7212\" class=\"elementor-element elementor-element-91bdb33 e-con-full e-flex e-con e-child\" data-id=\"91bdb33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6739d61 elementor-widget elementor-widget-text-editor\" data-id=\"6739d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes. As a SaaS PR agency and a PR agency for tech startups and AI technology brands, we help early and growth-stage companies build brand reputation and category authority fast, through brand storytelling, original research, founder thought leadership, and analyst relations that punch above your size.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you measure tech PR results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7213\" class=\"elementor-element elementor-element-a61f656 e-con-full e-flex e-con e-child\" data-id=\"a61f656\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d28c4 elementor-widget elementor-widget-text-editor\" data-id=\"64d28c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe report earned media against share of voice, ICP reach, and influenced pipeline through Stratos, our Salesforce attribution layer, with a pipeline-influence review every quarter. Revenue influence, not vanity metrics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7214\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7214\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does PR work with social, influencer, and paid? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7214\" class=\"elementor-element elementor-element-561d7bd e-con-full e-flex e-con e-child\" data-id=\"561d7bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed6d20 elementor-widget elementor-widget-text-editor\" data-id=\"2ed6d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThey compound. PR earns the coverage, organic social amplifies it, B2B influencers validate it, and paid social accelerates it, building category authority that lowers your acquisition cost over time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7215\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7215\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does tech PR take to show impact? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7215\" class=\"elementor-element elementor-element-2cc4247 e-con-full e-flex e-con e-child\" data-id=\"2cc4247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4c494 elementor-widget elementor-widget-text-editor\" data-id=\"1d4c494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInterviews, coverage and analyst briefings land within the first quarter, with category authority and pipeline influence compounding over subsequent quarters as your share of voice and AI visibility grows.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c53e1aa e-con-full e-flex e-con e-parent\" data-id=\"c53e1aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61cd11 elementor-widget elementor-widget-shortcode\" data-id=\"d61cd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Build the Authority <strong>Your Competitors Can&#8217;t Buy<\/strong><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">In B2B tech, the brand that owns the conversation wins the deal and the margin. Partner with Directive Communications to turn earned media, thought leadership, and analyst credibility into category authority you can measure in business growth.<\/span><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10446e8 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"10446e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414251e elementor-widget elementor-widget-shortcode\" data-id=\"414251e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid-mobile:has(.one:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.two:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n.grid-mobile:has(.three:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.four:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.grid-mobile:has(.five:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n.grid-mobile:has(.six:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; 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We Earn Pipeline. Directive is the B2B Communications firm built<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech PR Agency for B2B | Directive<\/title>\n<meta name=\"description\" content=\"Directive Communications runs B2B tech PR, earned media, and media relations programs that build category authority and connect coverage directly to pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/tech-pr-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech PR Agency for B2B | Directive\" \/>\n<meta property=\"og:description\" content=\"Directive Communications runs B2B tech PR, earned media, and media relations programs that build category authority and connect coverage directly to pipeline.\" \/>\n<meta property=\"og:url\" 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