{"id":52519,"date":"2026-06-24T12:46:04","date_gmt":"2026-06-24T16:46:04","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=52519"},"modified":"2026-06-30T13:24:01","modified_gmt":"2026-06-30T17:24:01","slug":"ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/","title":{"rendered":"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52519\" class=\"elementor elementor-52519\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-cee0900 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"cee0900\" data-element_type=\"container\" data-e-type=\"container\" id=\"register\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976dc4 e-con-full e-flex e-con e-child\" data-id=\"4976dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc515 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"a2bc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458b43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b458b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700;color:#4F2A5D\">The AI Search Playbook for B2B:<\/span>\u20287 Tactics to Future-Proof Your Discoverability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d079 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb0d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There\u2019s a new playbook required to win.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09464b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KEY TAKEAWAYS<\/strong><\/p><ul class=\"takeaways\"><li>The citation framework to win visibility across the 5 major AI engines<\/li><li><strong data-start=\"137\" data-end=\"159\">Essential paid media tactics<\/strong> for Performance Max, AI Max, and AI-powered search.<\/li><li><strong data-start=\"214\" data-end=\"242\">Cross-channel priorities<\/strong> to improve discoverability across paid, organic, communications, and commerce<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776ff8 e-con-full e-flex e-con e-child\" data-id=\"9776ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaac3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9eaac3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reserve Your Spot \u2013 Limited Availability\n<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce623a elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bce623a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37\" height=\"35\" viewBox=\"0 0 37 35\" fill=\"none\"><rect x=\"35.6246\" y=\"33.9684\" width=\"34.7977\" height=\"29.8266\" transform=\"rotate(180 35.6246 33.9684)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"35.6246\" y=\"10.7711\" width=\"34.7977\" height=\"6.62813\" transform=\"rotate(180 35.6246 10.7711)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"30.6559\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 30.6559 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><line x1=\"5.79727\" y1=\"3.77902e-08\" x2=\"5.79727\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"22.3676\" y1=\"3.77902e-08\" x2=\"22.3676\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"30.6488\" y1=\"3.77902e-08\" x2=\"30.6488\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"14.0785\" y1=\"3.77902e-08\" x2=\"14.0785\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">July 29, 2026 - 1 PM EST<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"30\" viewBox=\"0 0 40 30\" fill=\"none\"><path d=\"M39.7695 29.8262H0V0H39.7695V29.8262ZM1.65723 28.1699H38.1123V4.9707H1.65723V28.1699ZM9.94531 23.1982H34.7959V24.8555H9.94531V25.6846H6.63184V24.8555H4.96875V23.1982H6.63184V22.3701H9.94531V23.1982ZM24.582 14.6377L17.4014 18.7803V10.4951L24.582 14.6377ZM1.65723 3.31445H38.1123V1.65723H1.65723V3.31445Z\" fill=\"#4F2A5D\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">45-Min Virtual Webinar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa24ea6 elementor-widget elementor-widget-html\" data-id=\"aa24ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/6448820.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"3d17d721-9e5e-4d25-860d-cad75c62318a\" data-portal-id=\"6448820\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-0373213 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0373213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01d87d1 e-grid e-con-full elementor-hidden-mobile e-con e-child\" data-id=\"01d87d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f8d69 e-con-full e-flex e-con e-child\" data-id=\"14f8d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c98d9 hosts elementor-widget elementor-widget-text-editor\" data-id=\"39c98d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Kimberly Deese<\/strong><br \/>Head of PR &amp; Communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb3f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ffdb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png\" class=\"attachment-large size-large wp-image-52576\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7de8f e-con-full e-flex e-con e-child\" data-id=\"be7de8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa4f31 hosts elementor-widget elementor-widget-text-editor\" data-id=\"3fa4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Johnny Chappell<\/strong><br \/>VP of Paid Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159dcb5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"159dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Johnny-1.png\" class=\"attachment-large size-large wp-image-52575\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Johnny-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Johnny-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Johnny-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f43ab e-con-full e-flex e-con e-child\" data-id=\"52f43ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8167e16 hosts elementor-widget elementor-widget-text-editor\" data-id=\"8167e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Sara Meier<\/strong><br \/>VP of Content Marketing &amp; SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8bf02 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b8bf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/sara-1.png\" class=\"attachment-large size-large wp-image-52577\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/sara-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/sara-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/sara-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27299bb e-con-full e-flex e-con e-child\" data-id=\"27299bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c8fde hosts elementor-widget elementor-widget-text-editor\" data-id=\"14c8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Lauren Marks<\/strong><br \/>Managing Director, Commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce418 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"20ce418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/lauren-1.png\" class=\"attachment-large size-large wp-image-52578\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/lauren-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/lauren-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/lauren-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc60d95 elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc60d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"481\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1.jpg\" class=\"attachment-large size-large wp-image-52551\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1.jpg 855w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1-768x432.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-ad52211 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"ad52211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6400bef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6400bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Surviving <span style=\"font-weight:700;color:#FFD4FF\">Google\u2019s Biggest\nStructural Rewrite<\/span> in 25 Years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def997a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"def997a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4227668 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4227668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe310bd pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"fe310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tABOUT THE WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc58bd7 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"fc58bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66ba5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb66ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google\u2019s introduction of global AI Mode and persistent search agents marks the single largest structural rewrite to internet search in over 25 years. With AI Overviews present on over 82% of B2B technology queries and traditional organic click-through rates dropping by a staggering 65%, standard SEO and keyword-stuffed ad metrics are rendering themselves obsolete. Buyers no longer experience your brand in isolated channel silos; they consult intelligence layers that aggregate websites, reviews, social dialogue, and expert points of view simultaneously.<\/p><p>In this intensive monthly session, Directive opens the hood on DiscoverabilityOS\u2122 to reveal how modern enterprise organizations are completely reallocating their budgets away from commodity volume and into dominant AI citation slots. Learn the exact technical guardrails, creative inputs, and conversational ad structures required to keep your pipeline undeniably chosen wherever buyer decisions are being made.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abc091 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0abc091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ee6a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>More Insights<\/strong> on the Future of Search\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2b74 elementor-widget elementor-widget-html\" data-id=\"adc2b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e06f8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"80e06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d5b945 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6d5b945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82e1cb2 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"82e1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPAST SESSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfa464 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"ebfa464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4cb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCatch up on our previous masterclasses covering AI trends, measurement challenges, and the new era of B2B discovery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-444c4cb e-grid e-con-full e-con e-child\" data-id=\"444c4cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87102f2 e-con-full e-flex e-con e-child\" data-id=\"87102f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1c252 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"af1c252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"485\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg\" class=\"attachment-large size-large wp-image-48762\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg 972w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-768x383.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c4976 elementor-widget elementor-widget-text-editor\" data-id=\"68c4976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo One Reads Your Blog: The Interactive Content That Actually Converts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da40a9b elementor-widget elementor-widget-text-editor\" data-id=\"da40a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour content team is spending thousands to create assets buyers never finish and Google barely ranks. This session will show how&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab538b6 elementor-widget elementor-widget-html\" data-id=\"ab538b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_j80xuv5x1f popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da05584 e-con-full e-flex e-con e-child\" data-id=\"da05584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562e0e8 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"562e0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-roi-1-1024x512.jpg\" class=\"attachment-large size-large wp-image-48749\" alt=\"ROI Webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-roi-1-1024x512.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-roi-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-roi-1-768x384.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-roi-1.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141a43a elementor-widget elementor-widget-text-editor\" data-id=\"141a43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDouble Down on ROI: Fixing LTV:CAC Where It Hurts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a18eb elementor-widget elementor-widget-text-editor\" data-id=\"59a18eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs your LTV:CAC holding your marketing team back? Watch Directive\u2019s leadership as they break down how to turn this critical metric in&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3a474 elementor-widget elementor-widget-html\" data-id=\"ef3a474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_leu4a4gtjy popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6484b2a e-con-full e-flex e-con e-child\" data-id=\"6484b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e60b9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"21e60b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-search-strategy-1024x513.jpg\" class=\"attachment-large size-large wp-image-48741\" alt=\"search strategy webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-search-strategy-1024x513.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-search-strategy-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-search-strategy-768x385.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/09\/webinar-search-strategy.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe4fa1 elementor-widget elementor-widget-text-editor\" data-id=\"abe4fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d6911 elementor-widget elementor-widget-text-editor\" data-id=\"07d6911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWatch our dynamic panel of Directive\u2019s SEO experts explore how AI Overviews (AIO) and large language models (LLMs) are reshaping&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6e40c elementor-widget elementor-widget-html\" data-id=\"bb6e40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_kra8ls757b popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8244d8 e-con-full e-flex e-con e-parent\" data-id=\"b8244d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad70 elementor-widget elementor-widget-text-editor\" data-id=\"1afad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>Reserve<\/strong> Your Spot<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>Save your seat and learn how to protect your pipeline from the collapse of traditional SEO.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/google-i-o-playbook-13-tactical-moves-to-future-proof-your-discoverability\/#register\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability AI citations are the new currency of discovery,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":48733,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-52519","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability - Directive UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability - Directive UK\" \/>\n<meta property=\"og:description\" content=\"WEBINAR The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability AI citations are the new currency of discovery,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T17:24:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/\",\"name\":\"The AI Search Playbook for B2B:\\u20287 Tactics to Future-Proof Your Discoverability - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/06\\\/Kimberly-1.png\",\"datePublished\":\"2026-06-24T16:46:04+00:00\",\"dateModified\":\"2026-06-30T17:24:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/06\\\/Kimberly-1.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/06\\\/Kimberly-1.png\",\"width\":480,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Directive on Demand\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/directive-on-demand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The AI Search Playbook for B2B:\\u20287 Tactics to Future-Proof Your Discoverability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability - Directive UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/","og_locale":"en_US","og_type":"article","og_title":"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability - Directive UK","og_description":"WEBINAR The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability AI citations are the new currency of discovery,","og_url":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/","og_site_name":"Directive UK","article_modified_time":"2026-06-30T17:24:01+00:00","og_image":[{"width":480,"height":480,"url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/","url":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/","name":"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png","datePublished":"2026-06-24T16:46:04+00:00","dateModified":"2026-06-30T17:24:01+00:00","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/Kimberly-1.png","width":480,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Directive on Demand","item":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/"},{"@type":"ListItem","position":3,"name":"The AI Search Playbook for B2B:\u20287 Tactics to Future-Proof Your Discoverability"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/pages\/52519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=52519"}],"version-history":[{"count":102,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/pages\/52519\/revisions"}],"predecessor-version":[{"id":52852,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/pages\/52519\/revisions\/52852"}],"up":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/pages\/48733"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=52519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}