{"id":52764,"date":"2026-06-29T17:55:03","date_gmt":"2026-06-29T21:55:03","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=52764"},"modified":"2026-06-30T10:32:05","modified_gmt":"2026-06-30T14:32:05","slug":"geo-aeo-readiness-getting-llms-to-favor-your-brand","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/geo-aeo-readiness-getting-llms-to-favor-your-brand\/","title":{"rendered":"GEO\/AEO Readiness: Getting LLMs to Favor Your Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52764\" class=\"elementor elementor-52764\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-cee0900 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"cee0900\" data-element_type=\"container\" data-e-type=\"container\" id=\"register\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976dc4 e-con-full e-flex e-con e-child\" data-id=\"4976dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc515 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"a2bc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458b43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b458b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700;color:#4F2A5D\">GEO\/AEO Readiness:<\/span>\u2028Getting LLMs to Favor Your Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d079 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb0d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09464b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KEY TAKEAWAYS<\/strong><\/p><ul class=\"takeaways\"><li>Measure AI visibility, mentions, and share of voice in LLMs<\/li><li>Track content performance with referral and citation data<\/li><li>Monitor brand presence across reviews, communities, and citations<\/li><li>Tools for understanding how AI systems perceive your brand<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776ff8 e-con-full e-flex e-con e-child\" data-id=\"9776ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa24ea6 elementor-widget elementor-widget-html\" data-id=\"aa24ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wistia_responsive_padding\" style=\"padding:51.46% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/piyv0idcpo?web_component=true&seo=false\" title=\"GMT20260629-190209_Recording_1790x924 Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" width=\"100%\" height=\"100%\"><\/iframe><\/div><\/div>\n<script src=\"https:\/\/fast.wistia.net\/player.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-0373213 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0373213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01d87d1 e-grid e-con-full elementor-hidden-mobile e-con e-child\" data-id=\"01d87d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f8d69 e-con-full e-flex e-con e-child\" data-id=\"14f8d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c98d9 hosts elementor-widget elementor-widget-text-editor\" data-id=\"39c98d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Ben Glass-Liu<\/strong><br \/>Senior Account Strategist, SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb3f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ffdb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b6e76c69-ben_10dw0dw000000000000028.png\" class=\"attachment-large size-large wp-image-52768\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b6e76c69-ben_10dw0dw000000000000028.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b6e76c69-ben_10dw0dw000000000000028-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b6e76c69-ben_10dw0dw000000000000028-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f43ab e-con-full e-flex e-con e-child\" data-id=\"52f43ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8167e16 hosts elementor-widget elementor-widget-text-editor\" data-id=\"8167e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Sara Meier<\/strong><br \/>VP of Content Marketing &amp; SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8bf02 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b8bf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"486\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/e95a0eb4-sara_10dk0di000000000000028.png\" class=\"attachment-large size-large wp-image-52824\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/e95a0eb4-sara_10dk0di000000000000028.png 488w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/e95a0eb4-sara_10dk0di000000000000028-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/e95a0eb4-sara_10dk0di000000000000028-150x150.png 150w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7de8f e-con-full e-flex e-con e-child\" data-id=\"be7de8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa4f31 hosts elementor-widget elementor-widget-text-editor\" data-id=\"3fa4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Stuart Kinsey<\/strong><br \/>Senior Content Strategist<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159dcb5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"159dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028.png\" class=\"attachment-large size-large wp-image-52769\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27299bb e-con-full e-flex e-con e-child\" data-id=\"27299bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c8fde hosts elementor-widget elementor-widget-text-editor\" data-id=\"14c8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Drew Garrett<\/strong><br \/>Content Strategist<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce418 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"20ce418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/ea301660-drew_10dw0dw000000000000028.png\" class=\"attachment-large size-large wp-image-52770\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/ea301660-drew_10dw0dw000000000000028.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/ea301660-drew_10dw0dw000000000000028-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/ea301660-drew_10dw0dw000000000000028-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc60d95 elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc60d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-ad52211 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"ad52211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6400bef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6400bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are LLMs Recommending Your Competitors <span style=\"font-weight:700;color:#FFD4FF\">Instead of You?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def997a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"def997a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4227668 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4227668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe310bd pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"fe310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tABOUT THE WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc58bd7 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"fc58bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66ba5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb66ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Traditional SEO alone is no longer enough. Buyers are increasingly turning to ChatGPT, Perplexity, Claude, Gemini, and AI Overviews to research vendors, compare solutions, and shortlist partners before they ever visit your website.<\/p><p dir=\"ltr\">The problem? \u00a0Most companies have no idea how their brand is being represented \u2014 or ignored \u2014 inside LLM-generated answers.<\/p><p dir=\"ltr\">In this webinar, we break down how modern B2B brands are measuring AI visibility, diagnosing where competitors are outperforming them, and building the content, technical, and offsite authority signals that help LLMs favor their brand.<\/p><p dir=\"ltr\">Whether you\u2019re trying to move upmarket, recover declining organic pipeline, or close the AI visibility gap against a competitor, this session will give you a practical framework for GEO\/AEO readiness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abc091 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0abc091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ee6a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>More Insights<\/strong> on the Future of Search\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2b74 elementor-widget elementor-widget-html\" data-id=\"adc2b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e06f8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"80e06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d5b945 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6d5b945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82e1cb2 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"82e1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPAST SESSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfa464 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"ebfa464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4cb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDon&#8217;t stop at AEO readiness. Catch up on our previous masterclasses covering AI trends, measurement challenges, and the new era of B2B discovery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-444c4cb e-grid e-con-full e-con e-child\" data-id=\"444c4cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87102f2 e-con-full e-flex e-con e-child\" data-id=\"87102f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1c252 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"af1c252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg\" class=\"attachment-large size-large wp-image-49972\" alt=\"Webinar Why Your AI Search Is Hard to Measure\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-768x383.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c4976 elementor-widget elementor-widget-text-editor\" data-id=\"68c4976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Your AI Search Is Hard to Measure (and How to Fix It)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da40a9b elementor-widget elementor-widget-text-editor\" data-id=\"da40a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat\u2019s measurable, what\u2019s missing, and how B2B SaaS teams are approaching AI search today.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab538b6 elementor-widget elementor-widget-html\" data-id=\"ab538b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_0dp4ipsrq8 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da05584 e-con-full e-flex e-con e-child\" data-id=\"da05584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562e0e8 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"562e0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg\" class=\"attachment-large size-large wp-image-50442\" alt=\"chat gpt ads webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/chat-gpt-ads-webinar-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/chat-gpt-ads-webinar-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/02\/chat-gpt-ads-webinar-1.jpg 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141a43a elementor-widget elementor-widget-text-editor\" data-id=\"141a43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAre You Ready for ChatGPT Ads?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a18eb elementor-widget elementor-widget-text-editor\" data-id=\"59a18eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChatGPT has officially entered the ad testing phase. Here\u2019s what B2B marketing leaders must do now to prepare for AI-driven discovery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3a474 elementor-widget elementor-widget-html\" data-id=\"ef3a474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_6peha6afl9 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8244d8 e-con-full e-flex e-con e-parent\" data-id=\"b8244d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad70 elementor-widget elementor-widget-text-editor\" data-id=\"1afad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR GEO\/AEO Readiness:\u2028Getting LLMs to Favor Your Brand AI search is changing how buyers discover software. 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