{"id":52828,"date":"2026-06-30T10:41:00","date_gmt":"2026-06-30T14:41:00","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=52828"},"modified":"2026-07-01T14:32:27","modified_gmt":"2026-07-01T18:32:27","slug":"paid-search-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/services\/paid-search-agency\/","title":{"rendered":"Paid Search Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52828\" class=\"elementor elementor-52828\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/06\/hero_paid_search.jpg\" class=\"elementor-element elementor-element-30154cb main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"30154cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c49c37 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"3c49c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Generative Engine Optimization (GEO) Agency for b2b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcac636 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bcac636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build a Paid Search Strategy That <strong>Captures High-Intent Demand<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93bd09 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"c93bd09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective builds paid search programs that help B2B companies reach the right buying committees, maximize search spend, and turn demand into measurable pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae3d6bb e-flex e-con-boxed e-con e-child\" data-id=\"ae3d6bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e69949 button-primary elementor-widget elementor-widget-button\" data-id=\"2e69949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a2722 button-primary button-fill elementor-widget elementor-widget-button\" data-id=\"93a2722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6193d34 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"6193d34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7530e7e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7530e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid Search That <span style=\"color:#176739\"><strong>Converts Buyer Intent Into Pipeline<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40e9baa e-con-full pre-title-main e-flex e-con e-child\" data-id=\"40e9baa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8fbc017 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"8fbc017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b560ba pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"1b560ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR B2B PAID SEARCH AGENCY METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-036dfb2 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"036dfb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd7c90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9cd7c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most B2B paid search underperforms for a simple reason. It optimizes for the metrics the platform rewards, not the revenue your business cares about. Cheap clicks, form fills, and impression share look good in a dashboard but rarely reflect pipeline growth or customer acquisition.<\/span><\/p><p><span style=\"font-weight: 400;\">Directive runs paid search through <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\"><span style=\"font-weight: 400;\"><span style=\"color: #eb6d12;\">DiscoverabilityOS\u2122<\/span><\/span><\/a><span style=\"font-weight: 400;\">, our proprietary methodology for turning search demand into measurable pipeline. We model the revenue opportunity before campaigns launch, build around your ideal customer profile and buying committee, and feed qualified lead and revenue signals back into bidding. The result is a paid search program that continuously optimizes toward pipeline, not just lower costs or more conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b68862e main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"b68862e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/06\/Frame-39808.jpg\" class=\"elementor-element elementor-element-b8304c0 e-con-full e-flex e-con e-child\" data-id=\"b8304c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#176739\" class=\"elementor-element elementor-element-e3bd1b3 e-con-full e-flex e-con e-child\" data-id=\"e3bd1b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2da152 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a2da152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"145\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/04\/logo_eden-health-1.svg\" class=\"attachment-large size-large wp-image-47867\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b574775 elementor-widget elementor-widget-text-editor\" data-id=\"b574775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t78%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d02a6e elementor-widget elementor-widget-text-editor\" data-id=\"6d02a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncrease in Conversion Volume\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33d0c2 elementor-widget elementor-widget-text-editor\" data-id=\"c33d0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEden Health partnered with Directive to scale paid media performance while improving lead efficiency across Google Ads. Directive reorganized campaigns into performance-based portfolios, separating campaigns with no conversions, low conversions, and high conversions so budget could be allocated more effectively. By testing automated bid strategies with target CPA goals, Directive helped Eden increase conversion volume by 78%, decrease cost per lead by 54%, and improve conversion rate by 181%. The result was a paid search program built to scale pipeline without sacrificing efficiency.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-337e204 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"337e204\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/case-studies\/eden-health-case-study\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e9371 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"04e9371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Case Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011761a arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"011761a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9988c1e main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"9988c1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9119a9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c9119a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directive\u2019s Approach to <span style=\"color:#176739\"><strong>Paid Search<\/strong><\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ab691 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"d5ab691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78c396d pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"78c396d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1130a pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"fb1130a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow it Works\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8349940 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"8349940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76a1e81 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76a1e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective builds paid search programs around buyer intent, account fit, and revenue data so B2B teams can turn search spend into qualified pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-43b1843 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"43b1843\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9823d2d hover-arrow elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9823d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore Paid Media capabilities\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b0026 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e8b0026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0fc5b elementor-widget elementor-widget-html\" data-id=\"2a0fc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n<div class=\"side-carousel-trans\">\r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Revenue-Led Campaign Architecture<\/h5>\r\n\t\t\t<p>We structure campaigns around business goals, buyer intent, and pipeline potential so budget is organized by what can create revenue, not just what can generate clicks.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">ICP and Buying Committee Alignment<\/h5>\r\n\t\t\t<p>We focus paid search on the companies, roles, and decision-makers most likely to become customers, helping B2B teams reach the right buyers at the right stage of evaluation.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">CRM-Connected Optimization<\/h5>\r\n\t\t\t<p>We connect paid search performance to CRM data so campaigns can be optimized around lead quality, pipeline influence, and revenue outcomes instead of surface-level conversions.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1d388 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"3e1d388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-356e480 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"356e480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our  <span style=\"color:#176739\"><strong>Comprehensive Paid Search<\/strong><\/span> Agency Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b19461e e-con-full e-flex e-con e-parent\" data-id=\"b19461e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-e73b7c4 e-con-full  service-box service-1 e-flex e-con e-child\" data-id=\"e73b7c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa57ddf service-title e-flex e-con-boxed e-con e-child\" data-id=\"aa57ddf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a759e0 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"4a759e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Campaign Media Planning<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed24f3 service-description elementor-widget elementor-widget-text-editor\" data-id=\"7ed24f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild campaign plans around buyer intent, market opportunity, audience priorities, and revenue goals before budget goes live.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-794fb89 e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"794fb89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f0af11e service-title e-flex e-con-boxed e-con e-child\" data-id=\"f0af11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a3b78 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"48a3b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Budget and Bid Management<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b636d0 service-description elementor-widget elementor-widget-text-editor\" data-id=\"3b636d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManage spend and bidding strategies against performance goals so investment shifts toward the campaigns, audiences, and opportunities most likely to convert.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-ea48593 e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"ea48593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c2e75c2 service-title e-flex e-con-boxed e-con e-child\" data-id=\"c2e75c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564c1cf service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"564c1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Keyword and Match Type Optimization<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d362a service-description elementor-widget elementor-widget-text-editor\" data-id=\"c6d362a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRefine keyword targeting, match types, and negative keyword lists to improve relevance, reduce wasted spend, and reach better-fit buyers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-5e973f3 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"5e973f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f678954 service-title e-flex e-con-boxed e-con e-child\" data-id=\"f678954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3926a25 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"3926a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ad Copy and Extension Management<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea623b service-description elementor-widget elementor-widget-text-editor\" data-id=\"eea623b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelop, test, and manage ad copy, sitelinks, callouts, structured snippets, and other extensions that improve visibility and strengthen conversion paths.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-906a024 e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"906a024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-07c85c9 service-title e-flex e-con-boxed e-con e-child\" data-id=\"07c85c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a51c1 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"80a51c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Account Based Marketing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d677f service-description elementor-widget elementor-widget-text-editor\" data-id=\"79d677f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlign campaigns to priority accounts, ICP segments, and buying committees so spend is focused on companies with real revenue potential.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-4f7b996 e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"4f7b996\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb9106 service-title e-flex e-con-boxed e-con e-child\" data-id=\"edb9106\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-190c54f service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"190c54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Performance Reporting With Stratos<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0099dc5 service-description elementor-widget elementor-widget-text-editor\" data-id=\"0099dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUtilize Stratos to connect campaign performance to pipeline, revenue impact, and account-level insights your team can actually act on.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3a7b47 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"a3a7b47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f8f2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"15f8f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search For <span style=\"color:#176739\"><strong>The Modern Buyer<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1892735 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"1892735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77cb18f pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"77cb18f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518c087 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"518c087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Process &#038; Impact\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac3e6b e-con-full pre-title-text e-flex e-con e-child\" data-id=\"7ac3e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fa69b elementor-widget elementor-widget-text-editor\" data-id=\"f2fa69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective connects forecasting, media execution, and revenue measurement into one process so every paid search decision has a clear path to pipeline impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc1d1e1 main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"dc1d1e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19cb9dc carousel-offset elementor-widget elementor-widget-html\" data-id=\"19cb9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item slider-item-1\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Model the Revenue Opportunity<\/h5>\r\n\t\t\t<p>Forecast pipeline potential before investing a dollar in media.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/model\/\" class=\"principle-button\">See how we model growth<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-2\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Scale Through Paid Media<\/h5>\r\n\t\t\t<p>Expand performance across channels built for B2B growth.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\" class=\"principle-button\">Explore our Paid  Media services<span><\/span><\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Measure Performance With Stratos<\/h5>\r\n\t\t\t<p>Connect campaign performance directly to pipeline, revenue, and ROI.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/stratos\/\" class=\"principle-button\">See how Stratos proves performance<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:149px;\r\n    padding-bottom: 35px;\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999 !important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #EB6D12!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n    .slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px solid #1E1C20;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px solid #1E1C20;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0477b9e main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"0477b9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d28f59 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6d28f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Paid Search Problems <span class=\"heading-green\">We Solve.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbdda5e e-con-full pre-title-main e-flex e-con e-child\" data-id=\"cbdda5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-796522b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"796522b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e1f10 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"21e1f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b873c9d e-con-full pre-title-text e-flex e-con e-child\" data-id=\"b873c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7111cdc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7111cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid search can burn through budget quickly when campaigns are optimized around clicks instead of revenue. Directive helps B2B teams improve targeting, reduce waste, and connect performance to qualified pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c401c7 e-con-full e-flex e-con e-child\" data-id=\"7c401c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-888a3b1 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"888a3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Wasted Spend on the Wrong Searches<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Wasted Spend on the Wrong Searches<\/h3>\r\n<p>Broad keywords and loose match types can attract irrelevant clicks that drain budget before qualified buyers ever engage. Directive tightens keyword targeting, match types, and negative keyword coverage to focus spend on searches with stronger business potential.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Campaigns Built Around Platform Metrics<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Campaigns Built Around Platform Metrics<\/h3>\r\n<p>Clicks, impressions, and low-cost conversions can make campaigns look efficient while pipeline stays flat. Directive aligns campaign structure, bidding, and optimization with performance goals tied to lead quality and revenue impact.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Limited Visibility Into Lead Quality<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Limited Visibility Into Lead Quality<\/h3>\r\n<p>Without CRM-connected measurement, teams cannot see which campaigns are creating real opportunities versus low-value form fills. Directive connects performance data to pipeline reporting so optimization decisions are based on what actually progresses.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Difficulty Scaling Without Losing Efficiency<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Difficulty Scaling Without Losing Efficiency<\/h3>\r\n<p>As budgets grow, performance often becomes harder to control across campaigns, audiences, and conversion paths. Directive uses financial modeling, budget management, and Stratos reporting to scale investment with clearer accountability.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b1831 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"72b1831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Broad keywords and loose match types can attract irrelevant clicks that drain budget before qualified buyers ever engage. Directive tightens keyword targeting, match types, and negative keyword coverage to focus spend on searches with stronger business potential.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Clicks, impressions, and low-cost conversions can make campaigns look efficient while pipeline stays flat. Directive aligns campaign structure, bidding, and optimization with performance goals tied to lead quality and revenue impact.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Without CRM-connected measurement, teams cannot see which campaigns are creating real opportunities versus low-value form fills. Directive connects performance data to pipeline reporting so optimization decisions are based on what actually progresses.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>As budgets grow, performance often becomes harder to control across campaigns, audiences, and conversion paths. Directive uses financial modeling, budget management, and Stratos reporting to scale investment with clearer accountability.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0E3F23\" class=\"elementor-element elementor-element-2b896d3 main-pad testimonial-container e-flex e-con-boxed e-con e-parent\" data-id=\"2b896d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511eec8 elementor-testimonial--layout-image_left elementor-testimonial--align-left testimonial-carousel green elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"511eec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe love our account team and feel we consistently get strong recommendations, results, and project management. Thanks, team!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Emily McMichael<\/span><span class=\"elementor-testimonial__title\">iCIMS<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/iCIMS.svg\" alt=\"Emily McMichael\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tFrom my perspective working with Directive has been enormously beneficial to demand generation. We've worked with great partners and it really feels like a team with a common goal. Thanks!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rachel Werner<\/span><span class=\"elementor-testimonial__title\">Arctic Wolf<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/Arctic-Wolf.svg\" alt=\"Rachel Werner\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe EMEA team at Directive have impressed me with their thorough approach. They have made a number of observations and subsequent optimisations to our search campaigns, resulting in significantly lower spend while delivering improved results.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lorraine Chapman<\/span><span class=\"elementor-testimonial__title\">SugarCRM<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/SugarCRM.svg\" alt=\"Lorraine Chapman\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tHaving entrusted Directive with our paid media activities for the past 1.5 years, I can confidently say that our collaboration has been nothing short of outstanding. Their team provides exceptional support, fostering a strong personal relationship that truly feels like a partnership. They demonstrate unwavering dedication and creativity in their approach, consistently delivering professional and transparent communication. I highly recommend Directive for their expertise, reliability, and commitment to success.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Matan Lahav<\/span><span class=\"elementor-testimonial__title\">Shield<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/Shield.svg\" alt=\"Matan Lahav\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-c2cdbc6 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"c2cdbc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b598f02 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b598f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About <span style=\"color:#176739\"><strong>Paid Search Agencies<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-872e5be e-con-full pre-title-main e-flex e-con e-child\" data-id=\"872e5be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f4d6a58 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"f4d6a58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da8f835 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"da8f835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid Search Agency FAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd0a36 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"9bd0a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d56ea elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"16d56ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2390\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2390\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a B2B paid search agency do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2390\" class=\"elementor-element elementor-element-f0e2caf e-con-full acc-content e-flex e-con e-child\" data-id=\"f0e2caf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42b77d4 elementor-widget elementor-widget-text-editor\" data-id=\"42b77d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA B2B paid search agency manages search campaigns for companies selling to other businesses. Directive builds campaigns around keyword intent, account fit, buying committees, and CRM data so paid search can drive qualified pipeline instead of low-quality leads.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2391\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2391\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do paid search management services work for B2B companies? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2391\" class=\"elementor-element elementor-element-f17e088 e-con-full e-flex e-con e-child\" data-id=\"f17e088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e4a4d elementor-widget elementor-widget-text-editor\" data-id=\"d9e4a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid search management services include campaign planning, keyword analysis, bid management, ad testing, landing page alignment, and performance reporting. For B2B companies, the work also needs to connect campaign performance to lead quality, pipeline, and revenue impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2392\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2392\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What makes a B2B paid search strategy successful? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2392\" class=\"elementor-element elementor-element-32f4883 e-con-full e-flex e-con e-child\" data-id=\"32f4883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379229b elementor-widget elementor-widget-text-editor\" data-id=\"379229b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA strong B2B paid search strategy starts with the right audience, keyword intent, budget model, and conversion goal. Directive uses DiscoverabilityOS\u2122 to align campaign structure with revenue potential, then optimizes based on the leads and accounts most likely to become customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2393\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2393\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is paid search for B2B different from B2C paid search? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2393\" class=\"elementor-element elementor-element-0a81aa1 e-con-full e-flex e-con e-child\" data-id=\"0a81aa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46645af elementor-widget elementor-widget-text-editor\" data-id=\"46645af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid search for B2B has longer sales cycles, smaller audiences, higher-value conversions, and multiple decision-makers. That means campaigns need stronger qualification, CRM integration, and reporting that measures pipeline instead of only clicks or form fills.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2394\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2394\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What should I look for in the best paid search agency? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2394\" class=\"elementor-element elementor-element-972f31b e-con-full e-flex e-con e-child\" data-id=\"972f31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe1355 elementor-widget elementor-widget-text-editor\" data-id=\"7fe1355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best paid search agency should understand your market, connect campaigns to revenue, and optimize beyond platform metrics. For B2B teams, that means choosing a partner that can manage budget, bidding, keywords, landing pages, and reporting with pipeline in mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2395\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2395\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take for B2B paid search to drive results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2395\" class=\"elementor-element elementor-element-83fa2e3 e-con-full e-flex e-con e-child\" data-id=\"83fa2e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfdf10 elementor-widget elementor-widget-text-editor\" data-id=\"adfdf10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSome campaigns can generate early leads within weeks, especially branded and high-intent searches. Meaningful pipeline impact usually improves over time as campaigns collect data, bidding strategies mature, and optimization aligns more closely with your sales cycle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8c9b4 e-con-full e-flex e-con e-parent\" data-id=\"5b8c9b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2e590 elementor-widget elementor-widget-shortcode\" data-id=\"6e2e590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Turn Search Spend Into <strong>Accountable Pipeline<\/strong><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>Partner with Directive to turn search spend into qualified pipeline, connect performance to revenue, and scale with a program built for B2B growth.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53706a0 e-con-full e-flex e-con e-parent\" data-id=\"53706a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b54eb elementor-widget elementor-widget-shortcode\" data-id=\"73b54eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  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src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    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href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Generative Engine Optimization (GEO) Agency for b2b Build a Paid Search Strategy That Captures High-Intent Demand Directive builds paid search<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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